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	<title>WPWife &#187; google analytics 4</title>
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		<title>How to Set Up Google Ads Conversion Tracking in WordPress</title>
		<link>http://www.wpwife.com/tutorials/how-to-set-up-google-ads-conversion-tracking-in-wordpress</link>
		<comments>http://www.wpwife.com/tutorials/how-to-set-up-google-ads-conversion-tracking-in-wordpress#comments</comments>
		<pubDate>Mon, 16 Jan 2023 10:11:00 +0000</pubDate>
		<dc:creator><![CDATA[Editorial Staff]]></dc:creator>
				<category><![CDATA[ads addon]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google ads conversion tracking]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[google analytics 4]]></category>
		<category><![CDATA[google analytics conversion tracking]]></category>
		<category><![CDATA[monsterinsights]]></category>
		<category><![CDATA[track google ads]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[wpcode]]></category>

		<guid isPermaLink="false">https://www.wpbeginner.com/?p=162096</guid>
		<description><![CDATA[
<p>Do you want to know how much revenue you&#8217;re generating from Google Ads on your website? Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign&#8217;s performance. You can find out which campaign is performing the best, how users interact&#8230;&#160;<strong><a href="https://www.wpbeginner.com/wp-tutorials/how-to-set-up-google-ads-conversion-tracking-in-wordpress/">Read More &#187;</a></strong></p>
<p>The post <a href="https://www.wpbeginner.com/wp-tutorials/how-to-set-up-google-ads-conversion-tracking-in-wordpress/">How to Set Up Google Ads Conversion Tracking in WordPress</a> first appeared on <a href="https://www.wpbeginner.com/">WPBeginner</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Do you want to know how much revenue you&#8217;re generating from Google Ads on your website?</p>



<p>Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign&#8217;s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions. </p>



<p>In this article, we&#8217;ll show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.</p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/how-to-setup-google-ads-conversion-tracking.png" alt="How to setup Google Ads conversion tracking" class="wp-image-162315" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/how-to-setup-google-ads-conversion-tracking.png 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/how-to-setup-google-ads-conversion-tracking-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4>Why Set Up Google Ads Conversion Tracking in WordPress?</h4>



<p>If you&#8217;re running Google Ads for your <a href="https://www.wpbeginner.com/start-a-wordpress-blog/" title="How to Start a WordPress Blog in 2023 – Beginners Guide (UPDATED)">WordPress blog</a>, <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2023 (Step by Step)">eCommerce store</a>, or <a href="https://www.wpbeginner.com/wp-tutorials/ultimate-guide-to-creating-a-wordpress-membership-site/" title="Ultimate Guide to Creating a WordPress Membership Site">membership site</a>, then it is important to know how they&#8217;re performing. You can&#8217;t improve, what you can&#8217;t measure.</p>



<p>Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms. </p>



<p>Besides that, Google Ads conversion tracking also uncovers how users behave on your <a href="https://www.wpbeginner.com/guides/" title="How to Make a WordPress Website in 2023 (Ultimate Guide)">WordPress site</a> after clicking an ad. For instance, you might see a lot of users arrive on a landing page, but abandon it after adding products to the cart. </p>



<p>You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience. </p>



<p>That said, let&#8217;s see how you can add Google Ads conversion tracking in WordPress. </p>



<h4>Adding Google Ads to WordPress Website</h4>



<p>The easiest way of connecting Google Ads with WordPress is by using <a href="https://www.monsterinsights.com/"  title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">MonsterInsights</a>. It is the <a href="https://www.wpbeginner.com/showcase/7-best-analytics-solutions-for-wordpress-users/" title="11 Best Analytics Solutions for WordPress Users">best Analytics plugin for WordPres</a>s that helps set up Google Analytics without editing. </p>



<p>MonsterInsights offers an Ads addon that lets you setup comprehensive conversion tracking without touching a single line of code or hiring a developer. </p>



<p>We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a <a href="https://wordpress.org/plugins/google-analytics-for-wordpress"  title="Free version of MonsterInsights Google Analytics Plugin" rel="noopener">MonsterInsights Lite</a> version you can use for free. </p>



<p>First, you&#8217;ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on <a href="https://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/" title="How to Install a WordPress Plugin – Step by Step for Beginners">how to install a WordPress plugin</a>. </p>



<p>Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the &#8216;Launch the Wizard&#8217; button.</p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png" alt="Launch setup wizard" class="wp-image-108509" srcset="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png 680w, https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on <a href="https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/" title="How to Install Google Analytics in WordPress for Beginners">how to install Google Analytics in WordPress</a>. </p>



<p>With MonsterInsights, you can also use dual tracking to set up a Google Analytics 4 property. It is the latest analytics version and will soon replace Universal Analytics. You can learn more by following our guide on <a href="https://www.wpbeginner.com/wp-tutorials/how-to-switch-to-google-analytics-4-in-wordpress/" title="How to Switch to Google Analytics 4 in WordPress (The RIGHT Way)">how to switch to Google Analytics 4 in WordPress</a>. </p>



<p>Once you&#8217;ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to <strong>Insights » Addons</strong> from your WordPress dashboard and navigate to the &#8216;Ads&#8217; addon. </p>



<figure class="wp-block-image size-full"><img width="680" height="367" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/install-the-ads-addon.PNG" alt="Install the ads addon" class="wp-image-162178" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/install-the-ads-addon.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/install-the-ads-addon-300x162.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Go ahead and click the &#8216;Install&#8217; button. The addon will now automatically install and activate on your site. </p>



<h4>Creating a Conversion Action in Google Ads</h4>



<p>Next, you&#8217;ll need to create a conversion action in Google Ads.</p>



<p>First, you can visit the <a href="https://ads.google.com/"  rel="noopener nofollow" title="Google Ads website">Google Ads website</a> and log in to your account.</p>



<p>After that, go ahead and click the &#8216;Tools and settings&#8217; option at the top. Under the &#8216;Measurement&#8217; column, simply select the <strong>Conversions</strong> option.</p>



<figure class="wp-block-image size-full"><img width="680" height="291" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-tools-and-settings-option.PNG" alt="Click the tools and settings option" class="wp-image-162196" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-tools-and-settings-option.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-tools-and-settings-option-300x128.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next screen, you&#8217;ll need to create a conversion action. </p>



<p>You can click the &#8216;New conversion action&#8217; button to get started. </p>



<figure class="wp-block-image size-full"><img width="680" height="325" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/create-new-conversion-action.PNG" alt="Create new conversion action" class="wp-image-162198" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/create-new-conversion-action.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/create-new-conversion-action-300x143.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import. </p>



<p>For this tutorial, we&#8217;ll choose the &#8216;Website&#8217; option for tracking ad conversions.</p>



<figure class="wp-block-image size-full"><img width="680" height="232" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-kind-of-conversion-to-track.PNG" alt="Select the kind of conversion to track" class="wp-image-162201" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-kind-of-conversion-to-track.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-kind-of-conversion-to-track-300x102.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you&#8217;ll need to enter the website URL where you&#8217;d like to measure conversions. </p>



<p>Once that&#8217;s done, simply click the &#8216;Scan&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="278" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-your-domain-to-scan.PNG" alt="Enter your domain to scan" class="wp-image-162202" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-your-domain-to-scan.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-your-domain-to-scan-300x123.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you&#8217;ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions. </p>



<p>However, we recommend selecting the manual method. Simply scroll down and click the &#8216;+ Add a conversion action manually&#8217; option. </p>



<figure class="wp-block-image size-full"><img width="680" height="355" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/add-conversion-action-manually-1.PNG" alt="Add conversion action manually" class="wp-image-162205" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/add-conversion-action-manually-1.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/add-conversion-action-manually-1-300x157.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you&#8217;ll need to enter the Conversion action details. </p>



<p>First, you can select the &#8216;Goal and action optimization&#8217; for your conversion. This is the action you&#8217;d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a <a href="https://www.wpbeginner.com/beginners-guide/how-to-create-a-contact-form-in-wordpress/" title="How to Create a Contact Form in WordPress (Step by Step)">contact form</a>, and more. </p>



<p>For the sake of this tutorial, we will select &#8216;Subscribe&#8217; as the goal. After that, you can enter the Conversion name. </p>



<figure class="wp-block-image size-full"><img width="680" height="347" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-action-details.PNG" alt="Enter conversion action details" class="wp-image-162206" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-action-details.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-action-details-300x153.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don&#8217;t use a value for conversion action. </p>



<p>We will select the &#8216;Use the same for each conversion&#8217; option, select the currency, and enter a value for this tutorial. </p>



<figure class="wp-block-image size-full"><img width="680" height="205" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-for-conversion-action.png" alt="Enter value for conversion action" class="wp-image-162212" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-for-conversion-action.png 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-for-conversion-action-300x90.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Besides that, you can also choose how many conversions to count per click. </p>



<p>If you&#8217;re <a href="https://www.wpbeginner.com/wp-tutorials/how-to-set-up-email-newsletter-tracking-in-google-analytics/" title="How to Set Up Email Newsletter Tracking in Google Analytics">tracking email newsletter</a> signups, then we recommend selecting the &#8216;One&#8217; option. This way, each subscriber is counted once. However, you can use the &#8216;Every&#8217; option in an <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2023 (Step by Step)">eCommerce store</a> and count each purchase as a conversion. </p>



<p>After selecting these options, simply click the &#8216;Done&#8217; button at the bottom. </p>



<figure class="wp-block-image size-full"><img width="680" height="207" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-and-count-1.PNG" alt="Enter value and count" class="wp-image-162213" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-and-count-1.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-value-and-count-1-300x91.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You can now see your conversion action under the &#8216;Create conversion actions manually using code&#8217; section. </p>



<p>Go ahead and click the &#8216;Save and continue&#8217; button to get instructions for adding the tracking tags for conversion action to your site.</p>



<figure class="wp-block-image size-full"><img width="680" height="324" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-save-and-continue-button.PNG" alt="Click the save and continue button" class="wp-image-162211" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-save-and-continue-button.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-save-and-continue-button-300x143.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next screen, you&#8217;ll see 3 options to add the conversion action to your site. </p>



<p>Simply select the &#8216;Use Google Tag Manager&#8217; option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open. </p>



<figure class="wp-block-image size-full"><img width="680" height="283" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-use-tag-manager-option.PNG" alt="Select the use tag manager option" class="wp-image-162216" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-use-tag-manager-option.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/select-the-use-tag-manager-option-300x125.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>To finish the setup process, you&#8217;ll need to head to your WordPress website dashboard and view the MonsterInsights settings.</p>



<p>From here, go to <strong>Insights » Settings</strong> and click on the &#8216;Publisher&#8217; tab. </p>



<figure class="wp-block-image size-full"><img width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/publisher-settings.PNG" alt="Publisher settings in MonsterInsights" class="wp-image-162217" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/publisher-settings.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/publisher-settings-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you can scroll down to the &#8216;Ads Tracking&#8217; section. </p>



<p>Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789. </p>



<p>If you are tracking Google Ads on <a href="https://easydigitaldownloads.com/"  title="Easy Digital Downloads - WordPress eCommerce plugin" rel="noopener">Easy Digital Downloads</a>, <a href="https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">WooCommerce</a>, and <a href="https://www.wpbeginner.com/refer/memberpress/"  rel="noopener nofollow" title="MemberPress">MemberPress</a>, then enter the Conversion Label in the respective field. </p>



<figure class="wp-block-image size-full"><img width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-ID-and-label.PNG" alt="Enter conversion ID and label" class="wp-image-162219" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-ID-and-label.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-conversion-ID-and-label-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>That&#8217;s it. You&#8217;ve successfully set up Google Ads conversion tracking on your WordPress website. </p>



<h4>View Google Ads Conversion Tracking Data in Google Analytics</h4>



<p>You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad. </p>



<p>For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics. </p>



<p>Let&#8217;s see how you can link your Google Ads account with Google Analytics 4 and Universal Analytics. </p>



<p><strong>Connect Google Ads with Google Analytics 4</strong></p>



<p>First, you&#8217;ll need to log in to your GA4 account and then go to the &#8216;Admin&#8217; settings. </p>



<figure class="wp-block-image size-full"><img width="680" height="362" src="https://www.wpbeginner.com/wp-content/uploads/2019/12/go-to-admin-settings.png" alt="Go to admin settings" class="wp-image-153879" srcset="https://www.wpbeginner.com/wp-content/uploads/2019/12/go-to-admin-settings.png 680w, https://www.wpbeginner.com/wp-content/uploads/2019/12/go-to-admin-settings-300x160.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you can click the &#8216;Google Ads Links&#8217; option. </p>



<p>It is located under the Property column. </p>



<figure class="wp-block-image size-full"><img width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-ads-links.PNG" alt="Go to ads links" class="wp-image-162256" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-ads-links.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-ads-links-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>A new window will now slide in from the right. </p>



<p>Go ahead and click the &#8216;Link&#8217; button in the top right corner. </p>



<figure class="wp-block-image size-full"><img width="680" height="239" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-link-button.PNG" alt="Click the link button" class="wp-image-162261" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-link-button.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-link-button-300x105.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you will see different options for Link setup. </p>



<p>First, you can click the &#8216;Choose Google Ads accounts&#8217; option.</p>



<figure class="wp-block-image size-full"><img width="680" height="337" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/choose-google-ads-account-to-link.PNG" alt="Choose Google ads account to link" class="wp-image-162264" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/choose-google-ads-account-to-link.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/choose-google-ads-account-to-link-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next screen, you&#8217;ll need to select the Google Ads account you wish to connect. </p>



<p>Once that&#8217;s done, simply click the &#8216;Confirm&#8217; button at the top. </p>



<figure class="wp-block-image size-full"><img width="680" height="197" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-your-google-ads-account-1.PNG" alt="Select your google ads account" class="wp-image-162269" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-your-google-ads-account-1.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/select-your-google-ads-account-1-300x87.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You will now see the Google Ads account that you want to link. </p>



<p>Go ahead and click the &#8216;Next&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="323" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/see-selected-google-ads-account.PNG" alt="See selected google ads account" class="wp-image-162272" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/see-selected-google-ads-account.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/see-selected-google-ads-account-300x143.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>In the next step, Google Analytics will give you options to enable personalized advertising and enable auto-tagging. </p>



<p>You can use the default settings and click the &#8216;Next&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="342" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/change-configure-settings.PNG" alt="Change configure settings" class="wp-image-162274" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/change-configure-settings.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/change-configure-settings-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you&#8217;ll see a summary of your Link setup settings. </p>



<p>If everything checks out, then go ahead and click the &#8216;Submit&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="372" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/review-and-submit-link-setup.PNG" alt="Review and submit link setup" class="wp-image-162275" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/review-and-submit-link-setup.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/review-and-submit-link-setup-300x164.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You should now see a &#8216;Link Created&#8217; notification in front of your Google Ads account. This means that you&#8217;ve successfully connected Google Ads with Google Analytics. </p>



<p>Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports. </p>



<figure class="wp-block-image size-full"><img width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/see-link-created-notification.PNG" alt="See link created notification" class="wp-image-162278" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/see-link-created-notification.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/see-link-created-notification-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you can view the Google Ads conversion tracking report in Google Analytics 4. </p>



<p>First, you can head to <strong>Acquisition » Traffic acquisition</strong> from the menu on your left and scroll down to see how many visitors came from the Paid Search channel. </p>



<figure class="wp-block-image size-full"><img width="680" height="230" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-paid-search-traffic-1.PNG" alt="View paid search traffic" class="wp-image-162290" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-paid-search-traffic-1.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/view-paid-search-traffic-1-300x101.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you can go to <strong>Acquisition » Acquisition overview</strong> and view the Session Google Ads campaign report. This will show which campaign got the most traffic. </p>



<p>You can also click the &#8216;View Google Ads campaigns&#8217; option at the bottom to view more details. </p>



<figure class="wp-block-image size-full"><img width="680" height="253" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-session-google-ads-campaign-report.PNG" alt="View session google ads campaign report" class="wp-image-162291" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-session-google-ads-campaign-report.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/view-session-google-ads-campaign-report-300x112.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more. </p>



<p>Using the information from this report, you can see which campaigns perform the best. </p>



<figure class="wp-block-image size-full"><img width="680" height="304" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-detailed-stats-for-each-campaign.PNG" alt="View detailed stats for each campaign" class="wp-image-162293" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-detailed-stats-for-each-campaign.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/view-detailed-stats-for-each-campaign-300x134.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p><strong>Connect Google Ads with Universal Analytics</strong></p>



<p>If you&#8217;re using Universal Analytics, then you can first log in to your account. </p>



<p>After that, head to the &#8216;Admin&#8217; settings. </p>



<figure class="wp-block-image size-full"><img width="680" height="271" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1.png" alt="Click admin settings" class="wp-image-107080" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1-300x120.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you&#8217;ll need to go to the <strong>Google Ads Links</strong> option. </p>



<p>You can find the option under the Property column.</p>



<figure class="wp-block-image size-full"><img width="680" height="381" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-google-ads-links.PNG" alt="Go to Google Ads links" class="wp-image-162296" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-google-ads-links.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/go-to-google-ads-links-300x168.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next screen, you&#8217;ll need to select the Google Ads account you want to connect.</p>



<p> After selecting your account, simply click the &#8216;Continue&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="319" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-google-ads-account.PNG" alt="Select Google ads account" class="wp-image-162297" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/select-google-ads-account.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/select-google-ads-account-300x141.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you will need to enter a Link group title. </p>



<p>You can then select the Views to link with your Google Ads account. Simply click the toggle to <strong>ON</strong> for the correct Views. </p>



<figure class="wp-block-image size-full"><img width="680" height="382" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-link-group-title.PNG" alt="Enter link group title" class="wp-image-162300" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-link-group-title.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/enter-link-group-title-300x169.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Once that&#8217;s done, simply click the &#8216;Link accounts&#8217; button. </p>



<p>Google Analytics will now show a summary of your settings. Simply scroll down and click the &#8216;Done&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="365" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-done-button.PNG" alt="Click the done button" class="wp-image-162302" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-done-button.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/click-the-done-button-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>That&#8217;s it. Your Google Ads account will now be linked to the Universal Analytics property. </p>



<p>To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left. You can see the number of clicks, cost, CPC, and more for each campaign. </p>



<figure class="wp-block-image size-full"><img width="680" height="304" src="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-google-ads-report-in-UA.PNG" alt="View Google ads report in UA" class="wp-image-162303" srcset="https://www.wpbeginner.com/wp-content/uploads/2023/01/view-google-ads-report-in-UA.PNG 680w, https://www.wpbeginner.com/wp-content/uploads/2023/01/view-google-ads-report-in-UA-300x134.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4>Final Thoughts on Google Ads Conversion Tracking in WordPress</h4>



<p>When it comes to setting up <a href="https://www.wpbeginner.com/beginners-guide/wordpress-conversion-tracking-made-simple-a-step-by-step-guide/" title="WordPress Conversion Tracking Made Simple: A Step-by-Step Guide">any conversion tracking</a>, the most important thing you want to make sure is that the setup is done properly. This is why we use and recommend <a href="https://www.monsterinsights.com/"  title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">MonsterInsights</a> because it just does everything for you behind the scenes without touching any code.</p>



<p>However if you prefer to add code directly on your WordPress site, then you can do that as well by using a plugin like <a href="https://wpcode.com/"  title="WPCode - WordPress Code Snippet Plugin" rel="noopener">WPCode</a>. This will help future-proof your customizations. There&#8217;s a <a href="https://wordpress.org/plugins/insert-headers-and-footers"  title="WPCode Free Code Snippet Plugin for WordPress" rel="noopener">free version of WPCode</a> that you can use by following <a href="https://www.wpbeginner.com/plugins/how-to-easily-add-custom-code-in-wordpress-without-breaking-your-site/" title="How to Easily Add Custom Code in WordPress (Without Breaking Your Site)">our tutorial</a> on adding custom code in WordPress.</p>



<p>We hope this article helped you learn how to set up Google Ads conversion tracking in WordPress. You may also want to see our <a href="https://www.wpbeginner.com/wordpress-seo/" title="Ultimate WordPress SEO Guide for Beginners (Step by Step)">ultimate WordPress SEO guide</a> and the <a href="https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/" title="32 Best WooCommerce Plugins for Your Store (Most are FREE)">best WooCommerce plugins</a> to grow your store. </p>



<p>If you liked this article, then please subscribe to our <a href="https://youtube.com/wpbeginner?sub_confirmation=1"  rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">YouTube Channel</a> for WordPress video tutorials. You can also find us on <a href="https://twitter.com/wpbeginner"  rel="noreferrer noopener nofollow" title="Follow WPBeginner on Twitter">Twitter</a> and <a href="https://facebook.com/wpbeginner"  rel="noreferrer noopener nofollow" title="Join WPBeginner Community on Facebook">Facebook</a>.</p><p>The post <a href="https://www.wpbeginner.com/wp-tutorials/how-to-set-up-google-ads-conversion-tracking-in-wordpress/">How to Set Up Google Ads Conversion Tracking in WordPress</a> first appeared on <a href="https://www.wpbeginner.com/">WPBeginner</a>.</p>]]></content:encoded>
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		<title>How to Setup WooCommerce Conversion Tracking (Step by Step)</title>
		<link>http://www.wpwife.com/tutorials/how-to-setup-woocommerce-conversion-tracking-step-by-step</link>
		<comments>http://www.wpwife.com/tutorials/how-to-setup-woocommerce-conversion-tracking-step-by-step#comments</comments>
		<pubDate>Mon, 09 Jan 2023 19:02:00 +0000</pubDate>
		<dc:creator><![CDATA[Editorial Staff]]></dc:creator>
				<category><![CDATA[ecommerce conversion optimization]]></category>
		<category><![CDATA[GA4]]></category>
		<category><![CDATA[google analytics 4]]></category>
		<category><![CDATA[google analytics conversion tracking]]></category>
		<category><![CDATA[monsterinsights]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[woocommerce conversion]]></category>
		<category><![CDATA[woocommerce conversion tracking]]></category>

		<guid isPermaLink="false">https://www.wpbeginner.com/?p=71330</guid>
		<description><![CDATA[
<p>Do you want to track conversions on your WooCommerce store? Conversion tracking helps you understand what&#8217;s working on your online store and what needs more attention. It helps you keep track of your best-performing products while also allowing you to see what&#8217;s stopping customers from&#8230;&#160;<strong><a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/">Read More &#187;</a></strong></p>
<p>The post <a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/">How to Setup WooCommerce Conversion Tracking (Step by Step)</a> first appeared on <a href="https://www.wpbeginner.com/">WPBeginner</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Do you want to track conversions on your WooCommerce store? </p>



<p>Conversion tracking helps you understand what&#8217;s working on your online store and what needs more attention. It helps you keep track of your best-performing products while also allowing you to see what&#8217;s stopping customers from completing a purchase.</p>



<p>In this guide, we&#8217;ll show you how to easily set up WooCommerce conversion tracking, step by step.</p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png" alt="How to setup WooCommerce conversion tracking" class="wp-image-153635" title="Setting up conversion tracking on your WooCommerce store" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/how-to-setup-woocommerce-conversion-tracking-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4>Why Set up WooCommerce Conversion Tracking?</h4>



<p><a title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]" href="https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/">WooCommerce</a> makes it easy to sell anything online. However, once you have set up your WooCommerce store, you will need to learn what works on your website to grow your business.</p>



<p>You will need to learn which <a href="https://www.wpbeginner.com/wp-tutorials/how-to-display-popular-products-on-woocommerce-product-pages/" title="How to Display Popular Products on WooCommerce Product Pages (2 Ways)">products are popular</a> among your users, what they are viewing the most, how many users end up making a purchase, how they are finding your website, and more.</p>



<p>To get all this information, you need to set up conversion tracking on your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2022 (Step by Step)">online store</a>. This helps you get access to insights you need to make informed decisions about growing your business.</p>



<p><a href="https://www.wpbeginner.com/beginners-guide/wordpress-conversion-tracking-made-simple-a-step-by-step-guide/" title="WordPress Conversion Tracking Made Simple: A Step-by-Step Guide">Conversion tracking</a> helps you unlock key performance indicators including your eCommerce conversion rate, average order value, shopping cart abandonment, cost per acquisition, top referral sources, and more.</p>



<p>Apart from that you also get to learn about:</p>



<ul><li><strong>Shopping behavior</strong> &#8211; It tells you what products users are adding to carts, which products are being abandoned, what pages lead users to a successful purchase, and more.</li><li><strong>Checkout behavior</strong> &#8211; Helps you view how users successfully complete a checkout.</li><li><strong>Product performance</strong> &#8211; Tells you which products are bringing you the most sales.</li><li><strong>Product list performance</strong> &#8211; This allows you to group products and see their performance as a list. This comes in handy when you want to see how different product categories are doing in your online store.</li></ul>



<p>That being said, let&#8217;s take a look at how to unlock all this useful information by setting up conversion tracking on your store.</p>



<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/#aioseo-setting-up-woocommerce-conversion-tracking-in-wordpress">Setting Up WooCommerce Conversion Tracking in WordPress</a></li><li><a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/#aioseo-enable-enhanced-ecommerce-in-google-analytics">Enable Enhanced Ecommerce in Google Analytics</a></li><li><a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/#aioseo-viewing-woocommerce-conversion-reports">Viewing WooCommerce Conversion Reports</a></li><li><a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/#aioseo-boost-your-woocommerce-conversions-and-increase-sales">Boost Your WooCommerce Conversions and Increase Sales</a></li></ul></div>



<h4 id="aioseo-setting-up-woocommerce-conversion-tracking-in-wordpress">Setting Up WooCommerce Conversion Tracking in WordPress</h4>



<p>The easiest way to track WooCommerce conversions is by using <a href="https://www.monsterinsights.com/"  title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">MonsterInsights</a>. </p>



<p>It is the <a href="https://www.wpbeginner.com/showcase/7-best-analytics-solutions-for-wordpress-users/">best Google Analytics plugin</a> for WordPress and comes with an eCommerce addon that literally enables all the tracking within a few clicks.</p>



<figure class="wp-block-image size-full"><a href="https://www.monsterinsights.com/"  rel="noopener"><img width="680" height="367" src="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png" alt="The MonsterInsights Google Analytics plugin" class="wp-image-148740" srcset="https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2022/10/monsterinsights-google-analytics-300x162.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></a></figure>



<p>The challenge is that setting up Google Analytics with WooCommerce requires a lot of custom coding, event tracking, and more. </p>



<p>The good news is that MonsterInsights makes it super easy to set up <a href="https://www.wpbeginner.com/plugins/how-to-properly-set-up-ecommerce-tracking-in-wordpress/" title="How To Properly Set Up eCommerce Tracking In WordPress">eCommerce tracking</a>, and you can do it without writing any code. It works seamlessly with WooCommerce and supports other popular eCommerce plugins. </p>



<p>For this tutorial, we&#8217;ll use the <a href="https://www.monsterinsights.com/pricing/"  rel="noopener" title="MonsterInsights Pro version">MonsterInsights Pro version</a> because it includes the eCommerce addon, advanced tracking features, and eCommerce dashboard report. There is also a <a href="https://wordpress.org/plugins/google-analytics-for-wordpress"  rel="noopener nofollow" title="Free version of MonsterInsights Google Analytics Plugin">MonsterInsights Lite</a> version you can use to get started for free. </p>



<p>First, you will need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on&nbsp;<a href="https://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/" title="How to install a WordPress Plugin">how to install a WordPress plugin</a>.</p>



<p>Upon activation, you can see the MonsterInsights welcome screen in your WordPress admin area. Simply click the &#8216;Launch the Wizard&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png" alt="Launch setup wizard" class="wp-image-108509" srcset="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png 680w, https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you can follow the onscreen instructions in the setup wizard to configure Google Analytics with your website. See our guide on <a title="How to Install Google Analytics in WordPress for Beginners" href="https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/">how to install Google Analytics in WordPress</a> for complete installation instructions.</p>



<p>With MonsterInsights, you can also set up dual tracking and set up a <a href="https://www.wpbeginner.com/beginners-guide/ultimate-guide-to-ga4-in-wordpress-for-beginners/" title="The Ultimate Guide to GA4 in WordPress for Beginners">Google Analytics 4 (GA4)</a> property. GA4 is the latest version of Google Analytics, and it will replace Universal Analytics on July 1, 2023. </p>



<figure class="wp-block-image size-full"><img width="680" height="311" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4.png" alt="MonsterInsights Dual Tracking GA v4" class="wp-image-109440" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4-300x137.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After this date, you won&#8217;t be able to track your online store&#8217;s data in Google Analytics and will have to start from scratch. However, dual tracking lets you send data to GA4 and Universal Analytics at the same time. </p>



<p>This way, you will have historical data in your GA4 property when the time comes to completely switch to the new version. For more details, please see our guide on <a href="https://www.wpbeginner.com/wp-tutorials/how-to-switch-to-google-analytics-4-in-wordpress/" title="How to Switch to Google Analytics 4 in WordPress (The RIGHT Way)">how to switch to Google Analytics 4 in WordPress</a>. </p>



<p>Once you have installed Google Analytics using MonsterInsights, you can move on to installing the MonsterInsights eCommerce addon. </p>



<p>First, you need to visit the <strong>Insights » Addons</strong> page from your WordPress dashboard and navigate to the &#8216;eCommerce&#8217; addon. </p>



<figure class="wp-block-image size-full"><img width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png" alt="Install the eCommerce addon" class="wp-image-107054" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Go ahead and click the &#8216;Install&#8217; button. The addon will now install and activate on your site. You should see the &#8216;Status&#8217; change from &#8216;Not Installed&#8217; to &#8216;Active.&#8217;</p>



<p>Next, you&#8217;ll need to enable enhanced eCommerce in Google Analytics.</p>



<h4 id="aioseo-enable-enhanced-ecommerce-in-google-analytics"><strong>Enable Enhanced Ecommerce in Google Analytics</strong></h4>



<p>First, you need to go to your Google Analytics account and select your website. </p>



<p>From here, you need to click on the <strong>Admin</strong> button located at the bottom left corner of the screen.</p>



<figure class="wp-block-image size-full"><img width="680" height="271" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1.png" alt="Click admin settings" class="wp-image-107080" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/click-admin-settings-1-300x120.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you need to click on the &#8216;Ecommerce settings&#8217; option.</p>



<p>It is located under the &#8216;View&#8217; column. </p>



<figure class="wp-block-image size-full"><img width="680" height="258" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings.png" alt="Ecommerce settings" class="wp-image-107081" title="eCommerce settings" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings-300x114.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you need to turn on the toggles for &#8216;Enable Ecommerce&#8217; and &#8216;Enable Enhanced Ecommerce Reporting&#8217; options.</p>



<p>Google Analytics will now turn on the eCommerce reporting feature for your account.</p>



<figure class="wp-block-image size-full"><img width="680" height="357" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting.png" alt="Enable ecommerce and enhanced ecommerce reporting" class="wp-image-107083" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting-300x158.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you can go back to your WordPress dashboard and head over to the <strong>Insights » Settings</strong> page.  </p>



<p>From here, switch to the eCommerce tab and make sure to turn on the &#8216;Use Enhanced eCommerce&#8217; option.</p>



<figure class="wp-block-image size-full"><img width="680" height="435" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png" alt="Use enhanced ecommerce option" class="wp-image-107086" title="Turn on eCommerce reporting in MonsterInsights" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option-300x192.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>MonsterInsights will automatically detect your eCommerce software. Currently, it supports WooCommerce, <a href="https://easydigitaldownloads.com/"  title="Easy Digital Downloads - WordPress eCommerce plugin" rel="noopener">Easy Digital Downloads</a>, LifterLMS, and <a href="https://www.wpbeginner.com/refer/memberpress/" title="MemberPress" rel="noopener nofollow" >MemberPress</a>.</p>



<p>That&#8217;s all, you have successfully set up WooCommerce conversion tracking on your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store (Step by Step)">online store</a>.</p>



<h4 id="aioseo-viewing-woocommerce-conversion-reports">Viewing WooCommerce Conversion Reports</h4>



<p>Now that you have set up conversion tracking on your WooCommerce store, you need to give Google Analytics some time to collect data.</p>



<p>After a while, you will be able to view your eCommerce reports in both MonsterInsights and Google Analytics.</p>



<p>Let&#8217;s start with your eCommerce reports in MonsterInsights.</p>



<p><strong>eCommerce Reporting in MonsterInsights</strong></p>



<p>Log in to your WordPress site and go to the <strong>Insights » Reports</strong> page and switch to the eCommerce tab.</p>



<figure class="wp-block-image size-full"><img width="680" height="375" src="https://www.wpbeginner.com/wp-content/uploads/2017/11/ecommerce-report-in-monsterinsights.png" alt="Ecommerce report in MonsterInsights" class="wp-image-142337" title="MonsterInsights eCommerce reporting overview" srcset="https://www.wpbeginner.com/wp-content/uploads/2017/11/ecommerce-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/wp-content/uploads/2017/11/ecommerce-report-in-monsterinsights-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>At the top, you&#8217;ll get your most important conversion metrics including the conversion rate, transactions, revenue, and average order value.</p>



<p>Below that you will see a list of your top products with quantity, sale percentage, and total revenue.</p>



<p>Next, you&#8217;ll see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.  </p>



<figure class="wp-block-image size-full"><img width="680" height="265" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png" alt="Top conversion sources" class="wp-image-107115" title="Add to cart and abandoned cart reports" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/top-conversion-sources-300x117.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>That&#8217;s not all the data. You can dig deeper with more advanced reports under your Google Analytics account.</p>



<p><strong>WooCommerce Tracking in Universal Analytics</strong></p>



<p>Google Analytics provides even more in-depth reporting for your WooCommerce store.</p>



<p>Simply visit your Universal Analytics dashboard and click on <strong>Conversions » Ecommerce</strong> from the left column.</p>



<figure class="wp-block-image size-full"><img width="680" height="313" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png" alt="Ecommerce report in analytics" class="wp-image-151326" title="Google Analytics eCommerce conversion reports" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-analytics-300x138.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>First, the overview report will provide you with important numbers such as revenue, conversion rate, transactions, and average order value.</p>



<p>You can then switch to different reports for more in-depth analysis. For example, the &#8216;Shopping Behavior&#8217; report will break down user sessions to add to cart, cart abandonment, and sessions that resulted in the checkout.</p>



<figure class="wp-block-image size-full"><img width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png" alt="Shopping behavior report" class="wp-image-151327" title="Shopping behavior" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/shopping-behavior-report-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p> <strong>WooCommerce Tracking in Google Analytics 4</strong></p>



<p> To view your WooCommerce reports in Google Analytics 4, you can go to <strong>Reports » Monetization » Ecommerce purchases</strong>. </p>



<figure class="wp-block-image size-full"><img width="680" height="278" src="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-ga4.png" alt="Ecommerce report in ga4" class="wp-image-151329" srcset="https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-ga4.png 680w, https://www.wpbeginner.com/wp-content/uploads/2020/01/ecommerce-report-in-ga4-300x123.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>In the report, you&#8217;ll see different metrics like total items viewed, add to carts, eCommerce purchases, and more for each product. </p>



<h4 id="aioseo-boost-your-woocommerce-conversions-and-increase-sales">Boost Your WooCommerce Conversions and Increase Sales</h4>



<p>Now that you have the data you need to track your WooCommerce conversions, let&#8217;s take a look at how to improve your conversion rates and make more sales.</p>



<p><strong>1. Improve Speed and Performance</strong></p>



<p>According to a StrangeLoop case study, a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.</p>



<figure class="wp-block-image size-full"><img width="680" height="290" src="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg" alt="Strangeloop case study" class="wp-image-111376" title="Strangeloop case study" srcset="https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study.jpg 680w, https://www.wpbeginner.com/wp-content/uploads/2022/01/strangeloop-case-study-300x128.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Slower websites create a bad user experience which results in lower conversion rates. See our complete step-by-step guide to improve your <a title="The Ultimate Guide to Boost WordPress Speed &amp; Performance" href="https://www.wpbeginner.com/wordpress-performance-speed/">WooCommerce speed and performance</a>.</p>



<p><strong>2. Recover Abandoned Cart Sales</strong></p>



<p>On average 60 – 80% of people who &#8220;add to cart&#8221; do not end up buying. This means if you have an online store, then you’re losing out on a lot of sales.</p>



<p>Luckily, there are several best practices that help you recover some of those abandoned cart sales. See our tips on <a title="13 Ways to Recover WooCommerce Abandoned Cart Sales" href="https://www.wpbeginner.com/wp-tutorials/ways-to-recover-woocommerce-abandoned-cart-sales/">how to recover abandoned cart sales</a> and increase your conversions.</p>



<p><strong>3. Provide Users with Alternatives</strong></p>



<p>If users decide to leave your website without making a purchase, then there is very little chance that they will ever see your website again.</p>



<p>You need to provide users a chance to stay in touch even if they don&#8217;t end up making a purchase.</p>



<p>You can do this by <a title="How to Create an Email Newsletter the RIGHT WAY (Step by Step)" href="https://www.wpbeginner.com/beginners-guide/how-to-create-an-email-newsletter/">creating an email newsletter</a> for your WooCommerce store.</p>



<p>We recommend using <a title="Constant Contact" href="https://www.wpbeginner.com/refer/constant-contact/"  rel="nofollow noopener">Constant Contact</a> or <a title="SendinBlue" href="https://www.wpbeginner.com/refer/sendinblue/"  rel="nofollow noopener">SendinBlue</a>. Both of them are on our list of the <a title="7 Best Email Marketing Services for Small Business (2020)" href="https://www.wpbeginner.com/showcase/best-email-marketing-services/">best email marketing service</a> for small businesses.</p>



<p>For more techniques, see our guide on <a title="How to Convert WooCommerce Visitors into Customers" href="https://www.wpbeginner.com/wp-tutorials/how-to-convert-woocommerce-visitors-into-customers/">how to convert WooCommerce visitors into customers</a>.</p>



<p>We hope this article helped you set up WooCommerce conversion tracking on your eCommerce store. You may also want to see our list of the <a title="30 Best WooCommerce Plugins for Your Store (Most are FREE)" href="https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/">best WooCommerce plugins</a> and <a href="https://www.wpbeginner.com/beginners-guide/how-to-choose-the-best-blogging-platform/" title="How to Choose the Best Blogging Platform in 2022 (Compared)">how to choose the best blogging platform</a>.</p>



<p>If you liked this article, then please subscribe to our <a href="https://youtube.com/wpbeginner?sub_confirmation=1"  rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">YouTube Channel</a> for WordPress video tutorials. You can also find us on <a href="https://twitter.com/wpbeginner"  rel="noreferrer noopener nofollow" title="Follow WPBeginner on Twitter">Twitter</a> and <a href="https://facebook.com/wpbeginner"  rel="noreferrer noopener nofollow" title="Join WPBeginner Community on Facebook">Facebook</a>.</p><p>The post <a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/">How to Setup WooCommerce Conversion Tracking (Step by Step)</a> first appeared on <a href="https://www.wpbeginner.com/">WPBeginner</a>.</p>]]></content:encoded>
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		<title>How to Enable Customer Tracking in WooCommerce with Google Analytics</title>
		<link>http://www.wpwife.com/woocommerce/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics</link>
		<comments>http://www.wpwife.com/woocommerce/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics#comments</comments>
		<pubDate>Tue, 10 Apr 2018 12:07:12 +0000</pubDate>
		<dc:creator><![CDATA[Editorial Staff]]></dc:creator>
				<category><![CDATA[ecommerce user tracking]]></category>
		<category><![CDATA[GA4]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[google analytics 4]]></category>
		<category><![CDATA[google analytics user tracking]]></category>
		<category><![CDATA[monsterinsights]]></category>
		<category><![CDATA[woocommerce]]></category>
		<category><![CDATA[woocommerce user tracking]]></category>
		<category><![CDATA[WordPress Plugins]]></category>

		<guid isPermaLink="false">http://www.wpbeginner.com/?p=51745</guid>
		<description><![CDATA[
<p>Do you want to enable customer tracking in WooCommerce? Customer tracking allows you to offer a personalized shopping experience based on customer behavior in your eCommerce store. In this article, we will show you how to easily enable customer tracking in WooCommerce with Google Analytics.&#8230;&#160;<strong><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/">Read More &#187;</a></strong></p>
<p>The post <a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/">How to Enable Customer Tracking in WooCommerce with Google Analytics</a> first appeared on <a href="https://www.wpbeginner.com/">WPBeginner</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Do you want to enable customer tracking in WooCommerce? </p>



<p>Customer tracking allows you to offer a personalized shopping experience based on customer behavior in your eCommerce store. </p>



<p>In this article, we will show you how to easily enable customer tracking in WooCommerce with Google Analytics.</p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-customer-tracking-in-woocommerce-with-google-analytics.png" alt="How to Enable Customer tracking in WooCommerce with Google Analytics" class="wp-image-157482" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-customer-tracking-in-woocommerce-with-google-analytics.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-customer-tracking-in-woocommerce-with-google-analytics-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4>Why Enable Customer Tracking in WooCommerce with Google Analytics?</h4>



<p>Google Analytics allows you to see where your visitors are coming from and what they do on your website. In other words, it helps you track your traffic sources as well as <a title="How to Track User Engagement in WordPress with Google Analytics" href="https://www.wpbeginner.com/wp-tutorials/how-to-track-user-engagement-in-wordpress-with-google-analytics/">user engagement</a> on your website.</p>



<p>For <a title="5 Best WordPress Ecommerce Plugins Compared – 2018" href="https://www.wpbeginner.com/plugins/best-wordpress-ecommerce-plugins-compared/">eCommerce platforms</a>, Google Analytics offers an enhanced eCommerce tracking feature. This allows you to better understand users&#8217; shopping and checkout behavior. Plus, you can see which products perform the best and track your WooCommerce store&#8217;s sales performance. </p>



<p>By default, a <a href="https://www.wpbeginner.com/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">WooCommerce store</a> allows your customers to create an account or checkout as guest users. Creating an account helps the user save their shipping and billing information for faster checkout next time. It also helps you offer customers a personalized shopping experience based on their browsing and shopping history.</p>



<p>Wouldn&#8217;t it be great if you could track logged-in users with their user IDs in Google Analytics and also see the path customers took before making a purchase? </p>



<p>This will give you access to a treasure trove of information and insights on customer behavior. You can use it to offer a better on-site experience and boost your sales.</p>



<p>Let&#8217;s take a look at how to easily enable customer tracking in WooCommerce. Here are quick links that you can use to jump ahead to any section:</p>



<div class="wp-block-aioseo-table-of-contents"><ul><li><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/#aioseo-set-up-ecommerce-tracking-in-wordpress-with-google-analytics">Set up Ecommerce Tracking in WordPress with Google Analytics</a></li><li><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/#aioseo-enabling-customer-journey-addon-in-monsterinsights">Enabling User Journey Addon in MonsterInsights</a></li><li><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/#aioseo-enabling-customer-tracking-in-google-analytics">Enabling User ID Tracking in Google Analytics</a></li><li><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/#aioseo-step-4-viewing-customer-tracking-reports-in-google-analytics">Viewing Customer Tracking Reports in Google Analytics</a></li><li><a href="https://www.wpbeginner.com/plugins/how-to-enable-customer-tracking-in-woocommerce-with-google-analytics/#aioseo-step-5-matching-customer-tracking-with-their-wordpress-accounts">Matching Customer Tracking with Their WordPress Accounts</a></li></ul></div>



<h4 id="aioseo-set-up-ecommerce-tracking-in-wordpress-with-google-analytics">Set up Ecommerce Tracking in WordPress with Google Analytics</h4>



<p>The best way to set up WooCommerce customer tracking in Google Analytics is using <a href="https://www.monsterinsights.com/"  title="MonsterInsights - WordPress Analytics Plugin" rel="noopener">Monsterinsights</a>. It is the best Analytics solution for WordPress and helps you set up tracking without editing code. </p>



<p>The plugin offers an eCommerce addon, which automatically detects WooCommerces and starts tracking customer behavior in Google Analytics. It also comes with a Customer Journey addon that allows you to see users&#8217; behavior before they make a purchase. </p>



<p>First, you will need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on <a title="Step by Step Guide to Install a WordPress Plugin for Beginners" href="https://www.wpbeginner.com/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/">how to install a WordPress plugin</a>.</p>



<p>You will need to be on the &#8216;Pro&#8217; plan to access the eCommerce and User Journey addon, which we will use for this tutorial. However, there is also a <a href="https://wordpress.org/plugins/google-analytics-for-wordpress"  title="Free version of MonsterInsights Google Analytics Plugin" rel="noopener">MonsterInsights Lite</a> version you can use for free. </p>



<p>Upon activation, you will see the welcome screen and the setup wizard. Simply click the &#8216;Launch the Wizard&#8217; button and follow the on-screen instructions.</p>



<figure class="wp-block-image size-full"><img width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png" alt="Launch setup wizard" class="wp-image-108509" srcset="https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard.png 680w, https://www.wpbeginner.com/wp-content/uploads/2009/08/launch-setup-wizard-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>For detailed instructions, see our article on <a href="https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/">how to install Google Analytics in WordPress</a>.</p>



<p>MonsterInsights also helps you set up <a href="https://www.wpbeginner.com/beginners-guide/ultimate-guide-to-ga4-in-wordpress-for-beginners/" title="The Ultimate Guide to GA4 in WordPress for Beginners">Google Analytics 4 (GA4)</a> property through its Dual Tracking feature. GA4 is the latest Analytics version, and it will soon replace Universal Analytics. </p>



<figure class="wp-block-image size-full"><img width="680" height="311" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4.png" alt="MonsterInsights Dual Tracking GA v4" class="wp-image-109440" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/monsterinsights-dual-tracking-gav4-300x137.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>If you haven&#8217;t created a Google Analytics 4 property, then now is the best time. That&#8217;s because, after July 1, 2023, Universal Analytics will sunset and won&#8217;t track your website data. Setting up GA4 after the sunset date will mean you&#8217;ll have to start from scratch and won&#8217;t have any historical data for comparison. </p>



<p>For more details, please see our guide on <a href="https://www.wpbeginner.com/wp-tutorials/how-to-switch-to-google-analytics-4-in-wordpress/" title="How to Switch to Google Analytics 4 in WordPress (The RIGHT Way)">how to switch to Google Analytics 4 in WordPress</a>. </p>



<p><strong>Install the MonsterInsights eCommerce Addon</strong></p>



<p>Once you&#8217;ve configured Google Analytics on your website, the next step is to install the eCommerce addon. </p>



<p>You need to visit the <strong>Insights » Addons</strong> page from your WordPress dashboard and navigate to the &#8216;eCommerce&#8217; addon. Simply click the &#8216;Install&#8217; button, and the addon will automatically activate. </p>



<figure class="wp-block-image size-full"><img width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png" alt="Install the eCommerce addon" class="wp-image-107054" title="Install eCommerce addon for MonsterInsights" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p><strong>Enable Enhanced Ecommerce Tracking in Google Analytics</strong></p>



<p>The next step is to <a href="https://www.wpbeginner.com/plugins/how-to-properly-set-up-ecommerce-tracking-in-wordpress/" title="How To Properly Set Up eCommerce Tracking In WordPress">enable eCommerce tracking</a> in Google Analytics. E-commerce tracking is not enabled by default in your Google Analytics account, and you will have to manually enable it. </p>



<p>First, you&#8217;ll need to head over to your Google Analytics account dashboard and click the <strong>Admin</strong> option. </p>



<figure class="wp-block-image size-full"><img width="680" height="341" src="https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button.png" alt="Click the admin settings button" class="wp-image-106363" title="Swith to admin page in Google Analytics dashboard" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you need to click on the &#8216;Ecommerce Settings&#8217; option.</p>



<p>It is located under the View column. </p>



<figure class="wp-block-image size-full"><img width="680" height="258" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings.png" alt="Ecommerce settings" class="wp-image-107081" title="Ecommerce settings" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/ecommerce-settings-300x114.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the settings page, click the slider under <strong>Enable Ecommerce</strong> and <strong>Enable Enhanced Ecommerce Reporting</strong> to turn it on. </p>



<p>Don&#8217;t forget to click the &#8216;Save&#8217; button when you&#8217;re done. </p>



<figure class="wp-block-image size-full"><img width="680" height="357" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting.png" alt="Enable ecommerce and enhanced ecommerce reporting" class="wp-image-107083" title="Enable ecommerce and continue" srcset="https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting.png 680w, https://www.wpbeginner.com/wp-content/uploads/2021/12/enable-ecommerce-and-enhanced-ecommerce-reporting-300x158.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Now, your Google Analytics account will start showing enhanced eCommerce reports for your WooCommerce store.</p>



<p>For more details, please see our guide on <a href="https://www.wpbeginner.com/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/" title="How to Setup WooCommerce Conversion Tracking (Step by Step)">how to set up WooCommerce conversion tracking</a>.</p>



<h4 id="aioseo-enabling-customer-journey-addon-in-monsterinsights">Enabling User Journey Addon in MonsterInsights</h4>



<p>Now that you&#8217;ve set up WooCommerce tracking in Google Analytics, the next step is to enable the MonsterInsights Customer Journey addon.</p>



<p>The addon will allow you to see the steps a customer takes before making a purchase in WooCommerce. Plus, it also shows the time it took at each step, the pages a user visited, and more. </p>



<p>First, you&#8217;ll need to go to <strong>Insights » Addons</strong> from your WordPress admin panel. Next, navigate to the User Journey addon and click the &#8216;Install&#8217; button.</p>



<figure class="wp-block-image size-full"><img width="680" height="348" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/install-the-user-journey-addon.png" alt="Install the user journey addon" class="wp-image-157368" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/install-the-user-journey-addon.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/install-the-user-journey-addon-300x154.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>The addon will automatically activate and start tracking your WooCommerce customer&#8217;s journey. </p>



<p>Next, you can go to <strong>WooCommerce » Orders</strong> from your WordPress dashboard to view the path your customers took when purchasing a product. </p>



<figure class="wp-block-image size-full"><img width="680" height="287" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/woocommerce-order-select-1.png" alt="WooCommerce order select" class="wp-image-157371" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/woocommerce-order-select-1.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/woocommerce-order-select-1-300x127.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, click on the order for which you&#8217;d like to see the user journey. </p>



<p>On the next screen, you&#8217;ll see the path a customer took before buying the product. You get to view the pages they visited, where they clicked, and how much time they spent on a page. </p>



<figure class="wp-block-image size-full"><img width="680" height="327" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/user-journey-screenshot-e1651174347746.png" alt="User journey in MonsterInsights" class="wp-image-157373" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/user-journey-screenshot-e1651174347746.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/user-journey-screenshot-e1651174347746-300x144.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>This is really useful information to better understand your customers. You can see which <a href="https://www.wpbeginner.com/wp-tutorials/how-to-add-product-tags-attributes-and-categories-to-woocommerce/" title="How to Add Product Tags, Attributes, and Categories to WooCommerce">product categories</a> are performing the best and where customers are exiting your store during the purchase process. Using the data, you can then fix these issues and optimize your site for more conversions. </p>



<h4 id="aioseo-enabling-customer-tracking-in-google-analytics">Enabling User ID Tracking in Google Analytics</h4>



<p>While MonsterInsights makes it very easy to track customers on your WooCommerce store, it also tracks WordPress ID tracking in Google Analytics.</p>



<p>WordPress ID is a unique ID to identify every user on your website. The user ID is called the &#8216;Client ID&#8217; in Universal Analytics and the &#8216;App Instance ID&#8217; in Google Analytics. </p>



<p>Do remember that enhanced eCommerce tracking will enable eCommerce reporting features for your WooCommerce store. However, it does not enable user tracking by default.</p>



<p>Let&#8217;s take a look at how you can enable user ID tracking in Universal Analytics and Google Analytics 4. </p>



<p><strong>Enabling Customer Tracking in Universal Analytics </strong></p>



<p>To enable individual customer tracking, you need to visit your Google Analytics account dashboard and open the <strong>Admin</strong> page.</p>



<figure class="wp-block-image size-full"><img width="680" height="341" src="https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button.png" alt="Click the admin settings button" class="wp-image-106363" title="Swith to admin page in Google Analytics dashboard" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/12/click-the-admin-settings-button-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Now, click on the &#8216;Tracking info&#8217; link under the Property column to expand the submenu. </p>



<p>After that, you can click the <strong>User-ID</strong> link that appears below.</p>



<figure class="wp-block-image size-full"><img width="680" height="316" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/go-to-user-id-settings.png" alt="Go to user ID settings" class="wp-image-157103" title="Tracking info" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/go-to-user-id-settings.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/go-to-user-id-settings-300x139.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next page, you’ll have to review and agree to the User-ID policy. </p>



<p>Simply click the &#8216;I agree to the User-ID Policy&#8217; toggle to turn it on.</p>



<figure class="wp-block-image size-full"><img width="680" height="388" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-the-user-ID-feature.png" alt="Enable the user ID feature" class="wp-image-157104" title="Turn on user ID tracking" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-the-user-ID-feature.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/enable-the-user-ID-feature-300x171.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>From here, click on the &#8216;Next step&#8217; button to continue.</p>



<p>Google Analytics will now ask how you would like to configure the user-ID tracking. </p>



<figure class="wp-block-image size-full"><img width="680" height="358" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/copy-the-user-id-code.png" alt="Copy the user id code" class="wp-image-157105" title="setting up user ID tracking" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/copy-the-user-id-code.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/copy-the-user-id-code-300x158.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Since you&#8217;ll be using MonsterInsights, there&#8217;s no need to set up the user-ID tracking code. The plugin will take care of this for you.</p>



<p>Simply scroll down and click the &#8216;Next step&#8217; button to continue.</p>



<figure class="wp-block-image size-full"><img width="680" height="380" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/head-to-the-next-step.png" alt="Head to the next step" class="wp-image-157106" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/head-to-the-next-step.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/head-to-the-next-step-300x168.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you will see information about creating a user ID view in Google Analytics. </p>



<p>Go ahead and click the &#8216;Create&#8217; button.</p>



<figure class="wp-block-image size-full"><img width="680" height="370" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/create-user-id-view.png" alt="Create user-id view" class="wp-image-157107" title="Create user ID tracking" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/create-user-id-view.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/create-user-id-view-300x163.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>After that, you will be asked to enter a &#8216;Reporting View Name&#8217;, which will be used to display User ID reports. </p>



<p>We recommend including UserID in the name, so it is easy to remember which view has UserID tracking enabled.</p>



<figure class="wp-block-image size-full"><img width="680" height="302" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/enter-a-reporting-view-name.png" alt="Enter a reporting view name" class="wp-image-157108" title="Reporting view name" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/enter-a-reporting-view-name.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/enter-a-reporting-view-name-300x133.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>There is also an option to select the Reporting Time Zone. </p>



<p>Next, you just need to scroll down to the bottom and click on the &#8216;Create view&#8217; button to save it.</p>



<figure class="wp-block-image size-full"><img width="680" height="304" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-time-zone-and-create-view.png" alt="Select timezone and create view" class="wp-image-157110" title="Create reporting view" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-time-zone-and-create-view.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/select-time-zone-and-create-view-300x134.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p><strong>Enabling Customer Tracking in Google Analytics 4</strong></p>



<p>To start, you&#8217;ll need to go to the <strong>Admin</strong> settings from your GA4 dashboard and click the &#8216;Reporting Identity&#8217; option.  </p>



<figure class="wp-block-image size-full"><img width="680" height="347" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/open-reporting-identity-settings.png" alt="Open reporting identity settings" class="wp-image-157431" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/open-reporting-identity-settings.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/open-reporting-identity-settings-300x153.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>On the next screen, you will need to select a way to identify users on your <a href="https://www.wpbeginner.com/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store in 2022 (Step by Step)">online store</a>. </p>



<p>GA4 uses multiple ways to identify customers. These include user ID, Google signals, device ID, and modeled data. For the sake of this tutorial, we&#8217;ll select the &#8216;Observed&#8217; option and click the &#8216;Save&#8217; button. </p>



<figure class="wp-block-image size-full"><img width="680" height="261" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-observed-option-in-reporting-identity.png" alt="Select observed option in reporting identity" class="wp-image-157436" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-observed-option-in-reporting-identity.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/select-observed-option-in-reporting-identity-300x115.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4 id="aioseo-step-4-viewing-customer-tracking-reports-in-google-analytics">Viewing Customer Tracking Reports in Google Analytics</h4>



<p>Now that everything is set up, Google Analytics will now <a href="https://www.wpbeginner.com/beginners-guide/how-to-check-website-traffic-for-any-site-best-tools/" title="How to Check Website Traffic for Any Site (7 Best Tools)">track all your website customers</a>. It will also be able to track logged-in users with their unique WordPress user ID.</p>



<p><strong>View User ID Data in Universal Analytics</strong></p>



<p>To view all your individual customer activity, you can go to your Universal Analytics account and click on the <strong>Audience » User Explorer</strong> menu.</p>



<figure class="wp-block-image size-full"><img width="680" height="340" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-client-id.png" alt="View user explorer client ID in UA" class="wp-image-157439" title="All users tracked by Google Analytics" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-client-id.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-client-id-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You will see individual customer reports with a unique ID assigned to all non-logged-in users.</p>



<p>To view customer tracking reports for logged-in users in WooCommerce, you need to click on the Google Analytics logo on the top left corner of the screen.</p>



<p>This will show all your Google Analytics profiles. You will see your website profile and under &#8216;All website data&#8217; you will see the UserID reporting view you created earlier.</p>



<figure class="wp-block-image size-full"><img width="680" height="342" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-id-view-1.png" alt="Select UA User ID view" class="wp-image-157462" title="User ID reporting view" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-id-view-1.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-id-view-1-300x150.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Go ahead and click on the UserID reporting view to load it.</p>



<p>Once it&#8217;s loaded, you need to click on the <strong>Audience » User Explorer</strong> menu. This way, you will see a logged-in customer tracking report where each user is represented by their WordPress user ID on your website.</p>



<figure class="wp-block-image size-full"><img width="680" height="346" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id.png" alt="UA user explorer user ID report" class="wp-image-157463" title="Logged in customer reporting view" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id-300x153.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You can click on the user ID to view a customer&#8217;s individual tracking data.</p>



<p>For instance, the device category they use, acquisition date, the channel they used to arrive on the online store, and more. </p>



<figure class="wp-block-image size-full"><img width="680" height="370" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id-detail.png" alt="UA user explorer user id details" class="wp-image-157464" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id-detail.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/ua-user-explorer-user-id-detail-300x163.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p> <strong>View User ID Data in Google Analytics 4</strong></p>



<p>In Google Analytics 4, you&#8217;ll need to head to the &#8216;Explore&#8217; tab from the menu on your left. </p>



<p>Under Explorations, you&#8217;ll see different report templates. Simply click the existing &#8216;User explorer&#8217; report. </p>



<figure class="wp-block-image size-full"><img width="680" height="228" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-user-explorer-report.png" alt="Select user explorer report" class="wp-image-157469" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/select-user-explorer-report.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/select-user-explorer-report-300x101.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you&#8217;ll see the User explorer report in Google Analytics 4. </p>



<p>One thing you can notice is the Client ID will be replaced with the App instance ID. </p>



<figure class="wp-block-image size-full"><img width="680" height="290" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/see-user-exlorer-report-in-ga4.png" alt="See user explorer report in ga4" class="wp-image-157470" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/see-user-exlorer-report-in-ga4.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/see-user-exlorer-report-in-ga4-300x128.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>You can click on any of the app instance IDs to view more details. </p>



<p>For example, the report shows the total events that were triggered, the location of the user, the time stamp for each event, and more. </p>



<figure class="wp-block-image size-full"><img width="680" height="334" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/view-details-of-app-instance-id.png" alt="View details of app instance ID" class="wp-image-157472" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/view-details-of-app-instance-id.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/view-details-of-app-instance-id-300x147.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<h4 id="aioseo-step-5-matching-customer-tracking-with-their-wordpress-accounts">Matching Customer Tracking with Their WordPress Accounts</h4>



<p>Now that you&#8217;ve identified users in Google Analytics, you can match them with WordPress accounts. This will help you know who this customer is, and how you can create personalized offers, emails, or shopping experiences for them.</p>



<p>First, you need to note down the customer ID you see in your Google Analytics User-ID reporting view.</p>



<p>After that, go to your <a href="https://www.wpbeginner.com/wp-tutorials/11-vital-tips-and-hacks-to-protect-your-wordpress-admin-area/" title="14 Vital Tips to Protect Your WordPress Admin Area (Updated)">WordPress website&#8217;s admin area</a> and click on the &#8216;Users&#8217; menu. It will show you a list of all users on your WordPress site.</p>



<p>Next, you can click the &#8216;Edit&#8217; link below any username in the list. </p>



<figure class="wp-block-image size-full"><img width="680" height="259" src="https://www.wpbeginner.com/wp-content/uploads/2018/04/edit-any-user-profile.png" alt="Edit any user profile" class="wp-image-157476" srcset="https://www.wpbeginner.com/wp-content/uploads/2018/04/edit-any-user-profile.png 680w, https://www.wpbeginner.com/wp-content/uploads/2018/04/edit-any-user-profile-300x114.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>WordPress will now open the user profile for you. </p>



<p>If you look in your browser&#8217;s address bar you will &#8216;user_id&#8217; parameter in the URL.</p>



<figure class="wp-block-image size-full"><img width="680" height="222" src="https://www.wpbeginner.com/wp-content/uploads/2013/05/user-id-in-url.png" alt="User ID in URL" class="wp-image-125620" title="User ID in WordPress" srcset="https://www.wpbeginner.com/wp-content/uploads/2013/05/user-id-in-url.png 680w, https://www.wpbeginner.com/wp-content/uploads/2013/05/user-id-in-url-300x98.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure>



<p>Next, you need to replace the value next to user_id with the one you copied from your Google Analytics report and press enter key on your keyboard.</p>



<p>WordPress will now load the user profile associated with that particular <a href="https://www.wpbeginner.com/beginners-guide/how-to-find-post-category-tag-comments-or-user-id-in-wordpress/" title="How to Find Post, Category, Tag, Comments, or User ID in WordPress">User ID</a>. You now have the customer&#8217;s name, username, email address, and social media information. You can also track their orders, product views, cart activity, and more.</p>



<p>We hope this article helped you learn how to enable customer tracking in WooCommerce with Google Analytics. You may also want to see our expert pick of the <a title="21+ Best Free WooCommerce Plugins for Your Store (2018)" href="https://www.wpbeginner.com/plugins/20-best-free-woocommerce-plugins-for-wordpress/">best free WooCommerce plugins</a> for your online store and <a href="https://www.wpbeginner.com/beginners-guide/how-to-get-a-free-email-domain-quick-and-easy-methods/" title="How to Get a Free Email Domain (5 Quick and Easy Methods)">how to get a free email domain</a>.</p>



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