Using the right lead generation tools can help you get more customers and sales faster so that you can grow your business.

In this article, we will share some of the best lead generation WordPress plugins to help you improve your marketing.

What Is Lead Generation, and Why Does It Matter?

Lead generation means getting the interest of prospective customers. It can be done in several different ways.

On your website, lead generation might mean getting visitors to:

• Join your email newsletter.
• Submit a contact or inquiry form on your website.
• Contact someone at your company through live chat.
• Talk to a chatbot (automated chat).
• Call your sales team, or book a call with them.

Lead generation is essential for all online businesses. Of course, it’s also important to have a strong process for converting the leads into customers. However, most businesses struggle to get enough leads in the first place.

Even if you run a nonprofit, lead generation matters. It can help you get more donations and more support.

Our goal with this list is to share the absolute best WordPress lead generation plugins that you can use to grow your business faster.

Unlike other best lead generation tool lists, we are not just sharing a list of plugins that do the same thing. Instead, we’re focusing on lead generation from a holistic point of view.

For each lead generation solution category, we share an expert pick along with one alternative option for that category. This will help us keep this list comprehensive without causing choice paralysis.

With that said, here are the best lead generation plugins for WordPress.

1. WPForms

WPForms is the best contact form plugin on the market. Over 6 million website owners use the beginner-friendly, drag-and-drop builder to create any kind of online form for their WordPress sites.

It comes with over a hundred pre-built form templates you can use as a starting point. After that, you can customize the form to match your needs using the drag-and-drop form builder interface.

Here are just some of the lead generation forms you can create:

• Email newsletter signup form
• Content download form
• Online event registration form
• Request a quote form
• Contest entry form
• Neighborhood events questionnaire form
• Personal trainer signup form

WPForms also integrates with your favorite email marketing services and CRM providers. This lets you automatically add leads to your email list.

Each time someone submits the form, you will automatically get an email notification. You can easily turn this off if you prefer not to receive email alerts. WPForms will store each completed form entry in your WordPress database too.

It’s also possible to send notifications to multiple recipients using WPForms. For example, you might want to send a customer inquiry notification to a specific person in the sales team and their supervisor.

Price:

WPForms pricing starts at $49.50/year. There’s also a free version of the plugin, which has limited features.

Alternative:

Formidable Forms ($39.50 per year) is a good alternative to WPForms. It has powerful tools that let you create different forms, including lead generation calculators. However, it’s not as beginner friendly as WPForms.

2. OptinMonster

OptinMonster is a powerful lead generation and popup plugin that you can use on your WordPress site.

It lets you create high-converting popups and email signup forms that help you turn abandoned website visitors into subscribers and customers.

It has lots of useful features, including Exit Intent® technology. This lets you show your popup at the exact moment when someone is about to leave your site.

You can combine it with their page targeting feature to show customized popup messages for each page on your site, which is proven to increase conversions.

With OptinMonster, you even get special popups like spin the wheel popups and Yes/No optins. These can boost your conversion rate even further.

There are lots of different professionally designed templates included in the app. This makes it quick and easy to create your lead forms using the drag-and-drop builder.

You can also use OptinMonster to generate leads in other ways. For instance, you might use the content-locking feature to ask visitors to join your email list before they can read your full content.

You don’t necessarily need to use it to generate email leads, either. You could add a click-to-call button to your popup, use it to show special discount codes, and more.

Price:

OptinMonster starts at $9/month when billed annually. To get advanced features like Exit Intent technology and Yes/No forms, you need the Pro plan from $29/month.

Alternative:

Thrive Leads ($99 per year) is a good alternative to OptinMonster. It offers a range of different types of lead generation forms and popups. It also has a built-in template library to speed up the building process.

3. SeedProd

SeedProd is the best WordPress website and theme builder on the market. It’s used by over a million website owners to easily create any type of website without writing any code.

It has dozens of professional templates you can customize easily with the drag and drop builder.

SeedProd also provides you with a beginner-friendly landing page builder. And you will find a ready-made sales page, opt-in page, webinar registration, coming soon page templates, and more.

All of these landing page templates can be completely customized to help you start generating leads as quickly and easily as possible.

It includes dozens of blocks designed to help you build better landing pages, like testimonial blocks, countdown timers, CTA buttons, pricing tables, and so much more.

You will find a searchable stock photo library with over 2 million photos that you can add to your pages to improve conversions.

It also has powerful integrations with the top email marketing software and thousands of third-party apps via Zapier. This lets you easily send your leads to your lead management tool of choice.

For online store owners, you can use the WooCommerce blocks to build custom WooCommerce product pages easily, thank you pages, and more to collect leads and sell more products.

Price:

SeedProd starts from $39.50 per year (only $3.29 per month). Plus, there’s a free version you can try to see how the plugin works.

Alternative:

Instapage offers similar page builder features but is more expensive and starts at $199 per month (billed annually).

4. LiveChat

LiveChat is the best live chat software for WordPress websites. It’s very easy to set up, and you can integrate it with dozens of other marketing services.

By adding live chat support to your WordPress website, you can build a better relationship with your users and convert more visitors into customers.

This plugin places a chat button in the bottom right-hand corner of your website. Visitors can click on this to chat with your team in real time.

Plus, your support team members don’t need to log in to WordPress to use LiveChat. Instead, they can use the LiveChat app on their laptop or mobile devices.

LiveChat will create a support ticket if a visitor contacts your team outside of support hours.

LiveChat is fast and easy to use for your visitors and your support team. It lets you quickly turn leads into customers by answering pre-sales questions straight away.

Price:

LiveChat starts at $20 per month when billed annually with a 14-day free trial. Our LiveChat coupon gives you an extended 30-day free trial plus a 30% discount.

Alternative:

Brevo (Previously Sendinblue) offers a simple, free live chat feature that you can use on your website. It also offers email, SMS, and a CRM tool that integrate with live chat.

5. ChatBot

ChatBot is one of the best AI chatbot software options on the market and lets you use automated live chat to connect with your potential customers and respond to questions 24/7.

To help you get started quickly, ChatBot has lots of pre-designed templates. For instance, you can use the lead generation bot to book calls. Meanwhile, the sales bot template allows you to sell products directly from the chat window.

ChatBot can be used in Facebook Messenger as well as on your website. That makes it a great option for companies and organizations that get a lot of inquiries through Facebook.

It’s easy to integrate it with other apps, such as LiveChat. A live agent can step into the conversation seamlessly if needed.

Price:

ChatBot pricing starts at $52 per month. There’s a 14-day free trial available.

Alternative:

Hubspot offers a suite of business CRM tools, including a chatbot builder and live chat. You can get started free, and paid plans start at $30 per month.

6. RafflePress

RafflePress is one of the best WordPress giveaway plugins on the market. It allows you to easily create viral giveaways and contests that you can use to grow your website traffic and email list.

You can use the drag and drop builder to quickly create giveaway campaigns in minutes without writing any code. Plus, there’s a built-in template library to help make giveaway creation even faster.

A unique refer-a-friend feature lets you do word-of-mouth marketing by letting users share your contest on their social media profiles.

This helps to build engagement and can get you a lot of new visitors to your WordPress blog.

You will find many other powerful features that help improve your campaigns, like email verification, fraud protection, social logins, giveaway landing pages, success tracking, and more.

Plus, your giveaways will run on mobile devices, so you can reach your visitors no matter where they happen to be.

For more details, see our guide on how to run a giveaway/contest in WordPress.

Price:

RafflePress has a free version of the plugin you can use to get started. Paid plans start at $39.50 per year for the starter plan.

Alternative:

Gleam is an advanced giveaway platform you can use to run contests and giveaways. However, it’s not as beginner friendly, and you will need at least the $97 per month Pro plan to unlock useful features.

7. PushEngage

PushEngage is the best web push notification software on the market, used by over 10,000 companies, including Harvard, Dominoes, and Business Insider.

It lets you easily send targeted push messages to visitors after they leave your website.

We use push notifications here at WPBeginner, and they are consistently a top 5 source of our traffic. They are a highly-effective way to convert website visitors into loyal followers and customers.

Visitors simply give their permission to receive push notifications by clicking a button:

You can set up push notifications to automatically send out to your subscribers whenever you publish a blog post or use them to send completely custom messages.

It’s a very easy-to-use solution for beginners to advanced users. You will find powerful features like A/B testing, custom-triggered campaigns, interactive messages, custom drip campaigns, and so much more.

Plus, you can use the marketing automation features to create abandoned card sequences, scheduled messages, and more.

You will be able to see a detailed breakdown of your subscriber engagement and even the transactional revenue generated from your push campaigns.

Price:

PushEngage starts at $9 per month and gives you support for 100,000 subscribers and unlimited campaigns. There’s also a free plan available that gives you 30 campaigns per month for 200 subscribers.

Alternative:

OneSignal has a free plan for unlimited notifications on mobile. For advanced features like delayed notifications, pricing starts at $99 per month.

8. FunnelKit

FunnelKit, formerly known as WooFunnels, is the best sales funnel builder for WordPress.

You can use it to create lead-generation funnels, sales funnels, high-converting checkout pages, one-click upsells, and more.

It’s essentially a ClickFunnels alternative that helps you convert website visitors into leads and customers.

FunnelKit comes with a built-in library of beautiful funnel templates that you can import in one click.

You can easily customize the templates using the WordPress block editor as well as popular page builder plugins like Elementor, Divi, and others.

FunnelKit offers in-depth analytics so that you can see how your funnels are performing in real time. Plus, it comes with A/B testing that lets you experiment with different versions of your funnels to find out which one converts best.

In addition, FunnelKit has a marketing automation solution called FunnelKit Automations. It allows you to set up automated email and SMS campaigns for lead nurturing, welcome series, abandoned cart recovery, post-purchase upsell, and more.

Price:

FunnelKit starts at $99.50 per year. To access FunnelKit Automations, you need at least the Professional plan, which costs $249.50 per year.

Alternative:

SeedProd, which we mentioned earlier in this list, can also be used to easily create lead generation pages, sales pages, custom WooCommerce checkout pages, and more.

9. WP Call Button

WP Call Button allows you to easily add a ‘click to call’ button on your WordPress website or WooCommerce store. Visitors can simply click or tap the button to call you straight away.

If your customers need to call you before purchasing a service or booking an appointment, adding a click-to-call button on your website will increase your leads and sales.

It can also be used to easily set up business call forwarding.

WP Call Button makes adding your button to any post or page easy. You can include it in your WordPress sidebar, too. It’s also easy to create a sticky floating call button that stays visible all the time.

Price:

WP Call Button is free and works with all top business phones and business VoIP providers.

Alternative:

You can also create a click-to-call link using the manual method covered in our article on adding a click-to-call button in WordPress.

10. AffiliateWP

AffiliateWP is one of the best affiliate tracking and management solution for WordPress. It lets you simply create your own fully featured affiliate program on WordPress.

By creating an affiliate program, you can have your own team of affiliates promoting your products in exchange for a commission.

This can help you get more visibility online, traffic, and of course, make more sales. You can even create your very own WooCommerce affiliate program using this plugin.

It comes with everything you need to manage your program, including accurate affiliate tracking, integrated payouts, real-time reporting, affiliate coupon tracking, and so much more.

With manual affiliate approval and top-performing affiliate data, you can build lasting partnerships with your most valuable affiliates for years to come.

Price:

AffiliateWP starts at $149.50 per year and has everything you need to run a successful affiliate program.

Alternative:

Easy Affiliate is another popular WordPress plugin for creating and managing an affiliate program. The basic plan starts at $99.50 per year.

11. All in One SEO

All in One SEO is the best WordPress SEO plugin used by over 3 million websites. It’s the most comprehensive SEO toolkit that makes it easy to improve your SEO rankings without learning any complicated SEO jargon.

Doing WordPress SEO is an important part of lead generation. You need to bring people to your website before they can join your email list, call you, subscribe to push notifications, or do anything else on this list.

Once you install and activate the plugin, an easy-to-use setup wizard will help you choose the best SEO settings for your business, so you can start getting more traffic.

It has a TruSEO score, which offers detailed on-page SEO analysis and gives you an actionable SEO checklist to help you easily optimize your posts and pages.

All in One SEO can help you improve your post SEO titles and meta descriptions, generate rich snippet schema markup and create smart XML sitemaps and RSS sitemaps.

Plus, there are built-in WooCommerce SEO settings, like individual product optimizations, product image SEO, and more, to help your online store get more visitors from the search results.

Price:

AIOSEO starts at $49.60 per year for access to advanced SEO features. You can also try out the free version to begin optimizing your site for SEO.

Alternative:

Yoast SEO is another popular SEO plugin for WordPress that will help you optimize your site. There is a free version and a premium version that starts at $99 per year.

12. MonsterInsights

MonsterInsights offers a powerful way to add Google Analytics to your WordPress website. It lets you quickly and easily see crucial statistics about your site and find your most important pages.

This means you can easily find out what’s working and what’s not, focusing on the areas that really matter.

For instance, you might use MonsterInsights to enable author tracking and see which writers for your site are producing the best-performing posts.

Or you could use MonsterInsights to track link clicks and button clicks. This lets you figure out which links and buttons are getting clicked and which ones aren’t, letting you pinpoint areas for improvement.

MonsterInsights is quick and easy to set up and gives you real-time stats. It can even track things like your eCommerce data, form completions, and file downloads. This gives you more insights into your lead generation efforts.

Price:

MonsterInsights starts at $99.50/year. There’s also a free version available for WordPress with limited features.

Alternative:

ExactMetrics offers similar features to MonsterInsights and starts at $99.50 per year.

Bonus: Nextiva

Nextiva is the best business phone service for small business owners in terms of features and ease of use.

If your business relies on phone calls for lead generation, then Nextiva can help you improve your business communication across the board.

It has a web-based admin panel that will let you manage your entire unified communications platform in one place.

You will find business phone features like call routing, voicemail to text and email, SMS messaging, unlimited domestic calling, online faxing, and so much more.

Every new account can get a free local or toll-free number. Plus, you get all standard features like caller ID, call forwarding, routing, custom greetings, and more.

You can even integrate your business phone with powerful features like live chat and CRM services.

We use Nextiva at WPBeginner for our business phone service. It works well for our remote team since they can receive business calls on their cell phones while still keeping their numbers private.

Price:

Nextiva starts at $14.95 per month per user for all your business phone needs. The Enterprise plan costs $26.95 per month per user and includes video conferencing, call recording, and more.

Alternative:

RingCentral is another popular business phone provider that’s packed with features. Paid plans start at $20 per month per user.

What Is the Best Lead Generation Plugin for WordPress?

We believe you need multiple plugins for a robust lead-generation strategy on your site.

With that said, WPForms is the best lead generation plugin for WordPress. You can use their drag-and-drop form builder to create any online form.

If you are looking for a live chat solution to improve leads and support, then LiveChat and ChatBot are both great options.

If you want to improve your overall conversion rate on your website, then nothing beats the powerful features that OptinMonster has to offer.

If you want to improve your existing website and product pages to generate more leads and make more sales, then SeedProd is a must-have plugin.

With any lead generation strategy, attracting leads is only the first part. You have to ensure a proper sales process to close the deal.

If you rely on phone calls, then we recommend using Nextiva. It comes with auto-attendant, call-routing, CRM, and powerful sales features that you can use to increase your sales.

To summarize, our top lead generation tools are:

1. WPForms
2. OptinMonster
3. SeedProd
4. LiveChat.com
5. ChatBot.com
6. Nextiva

We hope this article helped you learn about the best lead-generation plugins and tools for WordPress.

You might also want to see our other guides that can help you generate new leads and turn them into customers.

Best WordPress Guides for Lead Generation

• How to Add a CRM on Your WordPress Site and Get More Leads
• How to Generate More Leads with Free Online Calculators (Pro Tip)
• How to Perform an SEO Audit and Generate Free SEO Repor
• How to Create an Alert Bar in WordPress (3 Easy Ways)

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 12 Best Lead Generation WordPress Plugins (Powerful) first appeared on WPBeginner.

Contact forms are great for communicating with your visitors. Placing them in a popup makes it even easier for your customers to contact you about your products and services.

In this article, we will show you how to add a contact form popup in WordPress.

Why Use a Contact Form Popup?

Every WordPress website or blog needs a contact form so users can reach out with questions, feedback, or problems.

However, if your contact form is only on a single page, then it’s hard for people to find it.

As a result, your users may end up leaving your site before contacting you, and you could lose potential leads and conversions.

A contact form popup helps solve this issue by allowing your visitors to quickly view the form by clicking a button, so they can get in touch with you from whatever page they’re on.

It helps keep people on your website, as they don’t have to exit the page they are viewing. You can also grow your email list using a contact form popup.

That said, you will first need to create a contact form and then place it in a popup to display on your web pages. Don’t worry, we will guide you on creating a contact form and adding it to a popup in WordPress.

How to Create a WordPress Contact Form

First, you will need to select a WordPress contact form plugin.

There are many free and paid options you can choose from, but we recommend using WPForms as it’s the best option.

WPForms is a beginner-friendly form plugin and offers a drag & drop builder that allows you to create a contact form in WordPress in just a few clicks. It also offers prebuilt form templates and lots of customization options.

For this tutorial, we will use the WPForms Lite version because it is free and offers a contact form template.

However, you can also use its premium version to unlock more features. For instance, WPForms Pro offers multiple form templates, more customization options, powerful addons, and lets you collect online payments.

To start, you will first need to install and activate the WPForms Lite plugin. If you need help, then see our step-by-step guide on how to install a WordPress plugin.

Once the plugin is active, you are now ready to create your contact form. All you have to do is go to WPForms » Add New from your WordPress dashboard.

After that, WPForms will ask you to enter a name for your form and select a template.

Go ahead and select the ‘Simple Contact Form’ template.

Next, you can add fields in the form using the drag-and-drop builder.

Simply drag the fields you want to add to the form from the options given in the menu on your left. You can also reorder the positions of each field in the form.

WPForms also lets you customize each field in the contact form.

For example, if you click on the Name field, then you’ll get different options, such as changing its label and format. You can even add a description or mark any field as required.

Once you are done, go ahead and click the ‘Settings’ option to configure the form notification and confirmation.

In the General settings, you can rename the form, change the submit button text, enable anti-spam protection, and more.

Next, you can go to the Notifications settings option. By default, the notifications are sent to the admin email that is set up on your WordPress website.

However, you can send your contact form notification to any email address you want. If you wish to receive notifications on multiple emails, then separate each email with a comma.

For the email subject line, WPForms uses the form name you entered earlier. However, you can edit the text of the subject line to whatever you wish.

After that, go ahead and click the Confirmations option.

WPForms will use ‘Message’ as the default confirmation type, where your visitors will see a thank you message upon submitting a form.

However, you can change the message type and redirect users to a specific page on your website when they complete a form.

Once you are done creating a contact form, make sure to click the ‘Save’ button at the top right corner to save your changes.

Next, click the ‘Embed’ option in the top corner next to the Save button.

When a new window appears, select the ‘use a shortcode’ option.

WPForms will display a shortcode for your contact form as soon as you click the link. We suggest that you keep this tab/window open as you will need it in the next step, where we’ll show you how to add your contact form in a popup.

Add a Contact Form Popup to Your WordPress Site

To create a contact form popup, you will need a WordPress popup plugin.

We recommend using OptinMonster as it is the best lead generation and conversion optimization plugin for WordPress. Over 1.2 million websites use the powerful tool.

For this tutorial, we will use the OptinMonster Pro version, which includes a clutter-free template and advanced display rules to show the popup.

You will first need to sign up for an account by going to the OptinMonster website. Simply visit the website and click the ‘Get OptinMonster Now’ button.

Next, you will need to install and activate the free OptinMonster plugin on your website. For more details, follow our guide on how to install a WordPress plugin.

After the plugin is active, you will see the setup wizard. Go ahead and click the ‘Connect Your Existing Account’ button.

A popup window will now appear, and OptinMonster will ask to connect to your account.

Simply click the ‘Connect To WordPress’ button.

Now that your account is connected, the next thing is to create a new campaign for your contact form popup.

You can start by going to OptinMonster » Campaigns and then clicking the ‘Create Your First Campaign’ button.

On the next screen, you will have to select a campaign type.

Since we will create a contact form popup, select ‘Popup’ as your Campaign Type.

After that, scroll down to choose a template for your popup. OptinMonster offers over 75 attractive and highly converting designs for your popups.

You can select any template that you like. Next, enter a name for your campaign and click the ‘Start Building’ button.

Now using the drag-and-drop builder in OptinMonster, you can edit your popup template.

You will now see different Blocks appear in the menu on your left. Simply head over to the ‘WPForms’ block and drag and drop it on your template.

After that, you’ll need to click the ‘Form Selection’ dropdown menu from the block settings in the left menu and select the ‘Add Shortcode Manually’ option.

From here, enter your WPForms contact form shortcode in the block. To find the code, go back to your WPForms embed settings and copy the shortcode.

An important thing to note is that you won’t see a preview of the contact form in the template when you add the shortcode.

This is normal, as your contact form will appear when the campaign is published.

Next, you can go to the Display Rules tab at the top to choose when the popup should appear on your website.

By default, OptinMonster will set it to when the time on the page is 5 seconds, and the popup will appear on any page.

However, you can change the display rule settings and select different triggers and targeting options.

We suggest using the MonsterLink (On Click) targeting. This way, your popup will appear when a visitor clicks a link or a button.

After that, you can click the ‘Copy MonsterLink Code’ button and add it to any text, image, or button on your website.

For more details, you can follow our beginner’s guide on how to add a link in WordPress.

Your MonsterLink code will look like this in HTML:

<a href="https://app.monstercampaigns.com/c/ep6f5qtakxauowbj8097/" target="_blank" rel="noopener noreferrer">Subscribe Now!</a>

However, to embed the link on your WordPress blog post or page, you just need the URL from the code.

https://app.monstercampaigns.com/c/ep6f5qtakxauowbj8097/

For example, let’s say you want to add a contact us button on your site. You can start by editing any page or post and go to your WordPress editor. Next, click the (+) plus sign at the top and add a ‘Buttons’ block.

After that, you can enter a text for your button and then click the link icon.

Now add the MonsterLink URL to your button.

Once you have done that, publish your WordPress post or page. The MonsterLink will now be added to your contact us button.

Next, head back to your OptinMonster campaign to complete the configuration.

After selecting MonsterLink as your target and showing it on any page, you can click the ‘Next’ button at the bottom.

On the next screen, you will see options to change the campaign view type, add a MonsterEffect animation, and play a sound when the popup appears.

Go ahead and click the ‘Next’ button when you are satisfied with the settings.

After that, OptinMonster will show a summary of your Display Rule settings.

This helps to ensure you have correctly set up when your campaigns will appear on your website.

Now, you are ready to take your campaign live and publish your contact form popup. To do that, go to the ‘Publish’ tab at the top.

Next, you can click the ‘Preview’ button before publishing your campaign. This will show you a live preview of how your popup will look on your website.

When you are happy with the appearance of your campaign, change the ‘Publish Status’ from Draft to Publish.

You can exit the OptinMonster campaign builder and check the status of your campaign from your WordPress dashboard as well.

Simply click the ‘Status’ dropdown menu on your right and change the status from Pending to Published.

Don’t forget to save the changes.

Next, go to the contact us button you created earlier with MonsterLink and see the contact form popup in action.

We hope this article helped you learn how to add a contact form popup in WordPress. You may also want to check out our guide on how to choose the best website builder or our comparison of the best payroll software for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add a Contact Form Popup in WordPress first appeared on WPBeginner.

A welcome mat is a full-screen, dynamic overlay that can help you get more newsletter subscribers, eBook downloads, sales to your products, and more.

In this article, we’ll share how to create a welcome mat for your WordPress site, along with some great welcome mat examples to learn from.

Why a Welcome Mat Can Boost Your Conversions

More than 70% of visitors leaving your WordPress website will never return unless you convert them into email subscribers or customers.

A welcome mat is a large, full-screen interstitial that blocks the view of the rest of your website’s content to capture the user’s attention.

That might sound like a bad idea, but it’s a great way to get your message in front of visitors straight away.

If visitors don’t want what you’re offering, then they can simply close the welcome mat.

Of course, you’ll want to give people a good reason to sign up if you’re showing a welcome mat instead of an exit-intent popup, such as a discount code or even a freebie.

For example, you may have seen popular eCommerce stores offer a special discount using a full-screen welcome mat with gamification.

In other cases, you may have seen popular bloggers using a full-screen welcome mat to grow their email newsletter.

That being said, let’s take a look at how to easily add a welcome mat to your website.

How to Create a Welcome Mat for Your Website

The easiest way of creating a welcome mat in WordPress is using OptinMonster. It is the best lead generation software in the world and allows you to easily create optin forms, including welcome mats.

First, you’ll need to visit the OptinMonster website and signup for an account. You will need at least the Basic plan to create fullscreen overlays.

Next, you’ll need to install and activate the OptinMonster WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin connects the OptinMonster app to your website. Once you’ve activated the plugin, you’ll see the setup wizard in your WordPress dashboard. Go ahead and click the ‘Connect Your Existing Account’ button.

Next, a new window will open.

Simply click the ‘Connect to WordPress’ button.

Now, you’re ready to create your welcome mat.

Creating a Welcome Mat for Your Website

You can head to OptinMonster » Campaigns to create a new campaign.

Go ahead and click the ‘Create Your First Campaign’ button to start creating your welcome mat.

A new window will now pop up where you can select pre-built templates or choose ready-to-use campaigns and lead magnets, inspired by successful brands. OptinMonster also gives you the option to hire a specialist to customize your campaigns.

For this tutorial, we will use the ‘Templates’ option.

This will take you to the OptinMonster campaign builder.

Next, choose ‘Fullscreen’ for your campaign type.

You’ll need to choose a template for your campaign. We will use the ‘Entrance’ template, but you can pick a different one if you want.

Once you’ve selected a template, go ahead and enter a name for your campaign and click the ‘Start Building’ button.

Next, you can customize your campaign using the drag-and-drop builder. You can change anything you like here.

There are different blocks that can be added to the campaign, like images, text, buttons, and more. You’ll also want to edit the text to correspond to your offer.

Simply click on any element, and you’ll see that you can edit it in the left-hand pane.

For instance, we will change the headline of the full-screen welcome mat for our demo campaign.

The next step is to let your welcome mat slide in. You can do this by clicking the Settings gear icon on the bottom left-hand side.

From here, you need to toggle the ‘Display a Page Slide?’ option to enable it.

This means your welcome mat will slide down from the top of the screen instead of fading into view.

Next, you need to switch to the ‘Success’ view of your welcome mat. This is what your users will see after they perform the desired action. If you want, you can customize the success view or use the default template.

Once you’re happy with your welcome mat, you can set up how it will display on your site.

Displaying the Welcome Mat on Your WordPress Site

You can set how to display your welcome mat popup by switching to the ‘Display Rules’ tab in OptinMonster.

There are lots of personalization and targeting options like users’ location, what items they have in their eCommerce cart, what they have done previously on your site, exit intent, and more.

By default, OptinMonster campaigns display on all pages of your site after the visitor has been there for 5 seconds.

Since this is a welcome mat, you’ll probably want it to display immediately. Just change this value to 0 seconds.

By default, the welcome mat will display on every page of your site. You can easily include or exclude specific pages by using OptinMonster’s personalization rules.

You can click the ‘Next Step’ button when you’re done.

Next, you’ll see more options for displaying your campaign. For instance, you can add an effect or play a sound when the campaign appears on a user’s screen.

For this tutorial, we’ll use the default settings and click the ‘Next Step’ button.

On the next screen, you will see a summary of your display rules settings.

You can edit the settings before publishing the campaign.

Once you are ready to make your welcome mat live, simply go to the ‘Publish’ tab at the top of the screen.

Go ahead and change the Publish Status from ‘Draft’ to ‘Publish.’

Don’t forget to click ‘Save’ to store your changes and close the campaign builder.

Next, you will see WordPress Output Settings for your campaign. Make sure that your campaign is published.

If it isn’t, then simply click the Status dropdown menu and select the ‘Published’ option. Don’t forget to click the ‘Save Changes’ button when you’re done.

To check out your campaign, you can visit your website in a new incognito browser window.

You should see your welcome mat slide in seamlessly from the top of your screen.

Examples of Great Welcome Mats

Let’s take a look at some welcome mat examples from different industries. For each, we’ll go through what they’re doing well, plus any minor changes we might suggest.

1. Singularity

This welcome mat from Singularity prompted users to sign up and watch the livestream of the Singularity University Global Summit. It was hugely successful and captured over 2,000 new email signups in under 9 days.

We particularly like the great use of the logo, the clear fonts, and the bright “Remind Me!” button.

2. Goins, Writer

This welcome mat from Goins, Writer offers a free guide. It’s a clear, simple offer, and the minimalist design is in keeping with the rest of the website.

We feel that the “Yes” and “No Thanks” buttons are clear and easy to use, and the use of numbers in the headline makes for a compelling offer.

3. AVweb

This welcome mat has a large, clear image of a small airplane. It’s instantly eye-catching.

We like the great image, and the clear “Sign Me Up!” call to action. One small possible tweak would be to shorten the tagline to avoid having it cover the top of the image.

4. Loaded Landscapes

This welcome mat from Loaded Landscapes is a little different from other examples. The background is slightly transparent.

We like the clear offer and the enthusiasm of the red call to action button. The background of the site beneath the welcome mat could be a little distracting, so it might be worth changing it to be fully opaque, however.

5. OptimizeMyBnb

This welcome mat was used on a specific page, which was included as a clickable link inside a book the website owner sold through third-party retailers. These retailers didn’t pass on customers’ details, though. Using a welcome mat in this way helped capture customers’ email addresses.

We feel the very clear headline, subheading, and call-to-action text all worked well, and that the ‘no, thanks’ button is used well to give the user sense of FOMO.

There are dozens more full-screen welcome mat examples that you can see, but we didn’t add them all in this guide.

If you’re looking for more inspiration, here are some things you can do with a fullscreen welcome mat:

• Present a targeted offer or coupon
• Showcase new products and services
• Let visitors know what to expect from the site
• Win new subscribers by highlighting their best content
• Point visitors to their social media profiles
• Collect email subscribers as part of a prelaunch phase

If you’re serious about improving your website conversions, then welcome mat and even exit fullscreen interstitials are some of the highest converting elements you can add to your website.

We hope this article helped you learn how to create a welcome mat for your website and that you found the examples inspiring. You may also want to take a look at our comparison of the best email marketing services, and our list of the must-have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a Welcome Mat for Your WordPress Site (+ Examples) first appeared on WPBeginner.

Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.

In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.

This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:

What is Conversion Tracking?

Conversion tracking is the ability to track and measure the success of your various marketing efforts.

Depending on your business, the conversion is the desired action you want users to perform on your website.

• For an online store or eCommerce website, a conversion could be a successful purchase.
• For a news/blog site, the conversion could be a successful subscription to the email newsletter.
• For a professional services website, a conversion could be a user filling up a contact form.

Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.

Why is Conversion Tracking Important?

Conversion tracking is important because it helps you make data-driven decisions to grow your business.

For instance, it shows that users from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.

Conversion tracking also helps you uncover the users who are not converting so well.

For instance, you may learn that users open the contact page, but many abandon it before submitting the form. You can then make your form easier by removing unnecessary fields, making it conversational, changing colors, setting up partial form submission, etc.

Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.

That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.

Tools You Need to Setup Conversion Tracking in WordPress

Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.

It shows where your users are coming from, and what they do while on your website.

If you are running Google AdWords, Facebook Ads, and Twitter Ads to promote your business, then you’ll need to set up those for conversion tracking.

This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.

Ready? Let’s get started.

Setting Up Conversion Tracking in Google Analytics

First, you need to install Google Analytics on your website.

The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.

You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.

Simply install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you’ll see the setup wizard. Go ahead and click the ‘Launch the Wizard’ button.

Next, you can follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights. For more details, see our guide on how to install Google Analytics in WordPress.

With MonsterInsights, you can also easily create a Google Analytics 4 (GA4) property. GA4 is the latest version of the famous analytics platform, and it will replace the old version on July 1, 2023.

To learn more, please see our guide on how to switch to Google Analytics 4 in WordPress.

Now that you have installed Google Analytics, let’s set up conversion tracking on your website.

Turning on Enhanced Ecommerce Conversion Tracking

Ecommerce tracking helps you see which products are doing well on your site, which products are being looked at but not purchased, and what’s bringing you the most revenue.

Google Analytics comes with enhanced eCommerce tracking, which works for most eCommerce websites, including WooCommerce, Easy Digital Downloads, MemberPress, and more. However, you’ll need to enable it for your website manually.

Step 1. Turn on eCommerce Tracking in MonsterInsights

MonsterInsights comes with an eCommerce addon that lets you properly set up eCommerce conversion tracking in Google Analytics.

It works with all top eCommerce platforms for WordPress, including WooCommerce, MemberPress, LifterLMS, Easy Digital Downloads, and more.

First, you need to visit the Insights » Addons page to install and activate the eCommerce addon.

Step 2. Turn on Enhanced Ecommerce in Google Analytics

Next, you need to enable enhanced eCommerce tracking in your Google Analytics account. Go to your Google Analytics dashboard and select your website.

From here, you need to click on the Admin button located at the bottom left corner of the screen.

On the next screen, you’ll see different Google Analytics settings.

Under the ‘View’ column, click the ‘Ecommerce Settings’ link.

After that, you need to turn on the ‘Enable Ecommerce’ and ‘Enable Enhanced Ecommerce Reporting’ options.

Don’t forget to click the ‘Save’ button when you’re done.

Google Analytics will now turn on the eCommerce reporting feature for your account.

Afterward, you can return to your WordPress dashboard and visit the Insights » Settings page. From here, switch to the eCommerce tab.

MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.

Viewing eCommerce Conversion Tracking Reports

Now that you have enabled eCommerce conversion tracking on your website. Let’s see how to view these reports and use them to make informed decisions about your business.

Ecommerce Conversion Reports in MonsterInsights

Simply go to the Insights » Reports page inside the WordPress admin area and then switch to the eCommerce tab.

At the top, you’ll see your most important metrics, like the conversion rate, transactions, revenue, and average order value.

Below that, you will see a list of your top products with quantity, sale percentage, and total revenue. This shows you which products are doing well in your store.

Next, you’ll see your top conversion sources with the number of visits, conversion share, and revenue. You can see which sources are bringing you more revenue and which traffic sources are not very effective.

MonsterInsights will also show you shopper behavior reports with the number of times products were added to and removed from the cart.

That’s not all the data. You can drill down these reports even further inside Google Analytics.

Ecommerce Conversion Reports in Google Analytics

In Google Analytics 4, you can head to Reports » Monetization » Overview to view the report.

Here, you can see the total revenue your online store is making. Besides that, there are more metrics you can track, like items purchased, first-time purchasers, and total purchases.

On the other hand, you can visit your Universal Analytics dashboard and click on the Conversions » Ecommerce from the left column.

The overview section offers the most important stats, such as revenue, conversion rate, transactions, and average order value.

You can further drill down to view different reports. For example, you can switch to shopping and checkout behavior reports to see how users reach the conversion page. You can also figure out what stopped them at the last minute from completing the transaction.

You may also want to see our guide on how to set up WooCommerce conversion tracking.

Turning on Form Conversion Tracking in Google Analytics

Not all websites use an eCommerce platform to conduct business. For instance, a restaurant website may use an order delivery form, or a salon may use a booking form.

Many businesses use contact forms to capture leads from their website. A lot of news and blogs use an email newsletter to convert website visitors into subscribers.

To track them, you need to enable form conversion tracking in Google Analytics.

MonsterInsights comes with a Forms addon that lets you easily track form conversions on your WordPress site. It works with all popular WordPress form plugins, including WPForms, Formidable Forms, Gravity Forms, Contact Form 7, and more.

Simply go to the Insights » Addons page. Scroll down to the ‘Forms’ addon, and then click on the Install button.

Upon activation, you need to visit the Insights » Settings page and switch to the ‘Conversions’ tab.

MonsterInsights will automatically detect your WordPress form plugin and will also start tracking miscellaneous WordPress forms on your site.

Viewing Your Form Conversion Reports

You can now view your form conversion reports inside your WordPress admin area.

Head over to the Insights » Reports page and switch to the ‘Forms’ tab.

You’ll see a list of forms on your website with their impressions, conversion, and conversion rates.

This helps in tracking how each WordPress form is performing. You can optimize low-converting forms while increasing the visibility of high-converting forms.

For more details, please see our guide on how to set up form tracking in Google Analytics.

Setting Up Goals for Conversion Tracking in Universal Analytics

So far, we have covered how to track eCommerce and form conversions.

What if you wanted to manually set up conversion goals and track them in Google Analytics?

For instance, you may want to consider users visiting a specific page as a conversion. Since it is not a form submission or an eCommerce transaction, it will not appear as a conversion in your reports.

Universal Analytics allows you to create your own goals and track their conversion.

However, an important thing to note is that Google Analytics 4 doesn’t have goals anymore. It is one of the major differences you’ll see between the new and old versions.

That said, let’s see how to set them up in Universal Analytics and track them on your website.

Go to the Google Analytics dashboard and click the ‘Admin’ tab on the bottom left. Then, in the View column, click on Goals.

Now, you will need to create a new goal.

Simply click the ‘+ New Goal’ button to set up a new goal.

Next, you will need to select the goal type. Universal Analytics offers 4 types:

• Destination: This tracks whether a visitor went to a specific page. This could be a thank you page or any conversion page on your site.
• Duration: This tracks how long a visitor spends on your website. More time spent on a website means more engagement.
• Pages/Screens per session: This tracks how many pages an average visitor looks at on your site.
• Event: This can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.

Destination and Event types are the most commonly used goal types for most businesses.

For this tutorial, we will create a ‘Destination’ goal to track visitors who view our thank you page after completing a form.

First, provide a name for your Goal. It needs to be something meaningful so that you can easily identify it in your Google Analytics reports.

After that, choose ‘Destination’ as your goal type and click the Continue button.

Now you can simply provide the last part of the URL you want to track as the destination.

For instance, if your page is:
https://www.example.com/thank-you-for-booking/

Then you should enter the following:
/thank-you-for-booking/

Below that, you can optionally add value for the conversion. This makes sense if people are completing a payment form or if you know how much each lead is worth to you on average.

If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.

Once you’re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.

Viewing Your Goal Conversions in Universal Analytics

Now that you have created your goal, allow Google Analytics to collect some data. After that, you can view your Goal Conversion report under the Google Analytics dashboard.

Simply, go to the Conversions » Goals and then click on Overview.

Like all Google Analytics reports, you can drill down to view visitor journeys and get deeper insights.

For more details, see our complete guide on setting up goals in Google Analytics.

Setting Up Events in Google Analytics 4

Google Analytics 4 replaces goals with events. You can manually configure events to track different user interactions in GA4.

First, you’ll need to go to the ‘Admin’ settings from your GA4 property.

Next, you will need to navigate to the Property column.

After that, simply click the ‘Event’s option.

You are now ready to create a new event in GA4.

Simply click the ‘Create event’ button to get started.

You should now see a new window slide in from the right. This is where all your custom events will be listed.

Go ahead and click the ‘Create’ button.

On the next screen, you can enter details of your new event.

Google Analytics 4 already has pre-built events. Simply click the Custom event name dropdown menu and choose an event. For example, we’ll select the ‘file_download’ event for this tutorial.

GA4 will automatically enter the specific Parameter and Operator for your custom event.

Next, you can enter a value for your event. For instance, we will enter ‘.pdf’ since we want to track PDF file downloads. However, you can enter any specific word you use to organize filenames on your site.

After entering these details, click the ‘Create’ button at the top.

You will now see your new custom event listed under the Custom events area in GA4.

Viewing Your Event Conversions in Google Analytics 4

Now that you’ve created a custom event in GA4, the next step is to view the conversions.

To do that, simply head to Reports » Engagement » Event: Event name from the menu on your left and view the report.

You can now repeat this step to track other custom events.

That said, an easier way of tracking user behavior is by using MonsterInsights. The plugin automatically sets up different events in Google Analytics.

This way, you don’t have to manually configure events or worry about messing up your tracking.

Google Ads Conversion Tracking in WordPress

If you run Google Ads (formerly Google AdWords) to bring targeted traffic to your website, then you may want to track those conversions.

Setting up is a bit complicated because it requires adding code to your website. However, with MonsterInsights, you can easily set up Google Ads conversion tracking without editing code or hiring a developer.

First, you can go to Insights » Addons from your WordPress dashboard and install the Ads addon.

Once you install the addon, it should automatically activate.

From here, you can go to Insights » Settings and head to the Publisher tab.

Next, you can scroll down to the ‘Ads Tracking’ section.

Here, you will need to enter the Conversion ID, which will be in this format: AW-123456789.

If you’re tracking Google Ads on an eCommerce store, then you can also enter the Conversion Label.

To find the Conversion ID and Conversion Label, you’ll need to go to your Google Ads dashboard and create a conversion action.

For more details, please follow our step-by-step guide on how to set up Google Ads conversion tracking in WordPress.

Viewing Google Ads Conversion Reports in Google Analytics 4

Your Google Ads conversion tracking will now appear in your Google Analytics reports.

In Google Analytics 4, you can head to Acquisition » Acquisition overview and then navigate to the ‘Session Google Ads’ report.

After that, click the ‘View Google Ads campaigns’ option at the bottom of the report.

This will expand the report and show more details about your ad campaigns.

You can see the total number of users, sessions, Google Ads clicks, and more.

Viewing Google Ads Conversion Reports in Universal Analytics

For Universal Analytics, you can open your website property.

After that, view the Google Ads report by going to the Acquisition » Google Ads » Campaigns section. Here, you can see conversions for all your paid campaigns.

Use UTM Parameters for Conversion Tracking in Google Analytics

UTM parameters are special tags you can add to URLs to pass important information to Google Analytics.

For instance, if you want to track users coming from a particular ad, then you can add UTM parameters to your ad URL like this:

https://yourwebsite.com/special-offer/?utm_source=ads&utm_medium=cpc&utm_content=bfad

You can also use UTM parameters anywhere you want to share your URLs.

For instance, your email newsletter, Tweets, SMS campaigns, and more.

https://yourwebsite.com/special-offer/?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale

MonsterInsights makes it super easy to build URLs with UTM parameters. Simply head over to the Insights » Tools page and select the ‘URL Builder’ tab.

Simply enter the UTM parameters you want to use, and it will automatically generate the URL, which you can then use in your campaigns.

For instance, you can enter a campaign source, like a newsletter or Google, which tells you where the users are coming from. After that, you can define a campaign medium, such as emails or banner ads, and enter a campaign name.

MonsterInsights will also give you additional options to add campaign terms and content.

This is useful if you’re split-testing different emails or paid campaigns.

For creating a custom URL, you can leave these options blank.

Next, you can scroll down to the bottom to see your custom URL.

Go ahead and use the link for campaigns and track conversions on your website.

Viewing UTM Parameter Reports in Google Analytics 4

Now that you’ve added UTM parameters to a URL, you can track its performance in Google Analytics.

First, log in to your GA4 account. After that, head to Reports » Acquisition » Traffic Acquisition from the menu on your left.

You should now see traffic from different sources on your website, such as organic search, email, display, and more.

You can use the search bar to filter the traffic source for your custom campaign. For example, if you’re tracking conversions from a newsletter, then you can look up ‘Email’ in the report.

After that, you further drill down and filter your traffic.

Simply click the ‘+’ button under the search bar.

GA4 will then show different options to filter your traffic.

You can select Traffic source » Session source from the dropdown list.

Next, Google Analytics will list your email campaigns.

You can now see which campaign performs best and gets the most conversions.

Viewing UTM Parameter Reports in Universal Analytics

In Universal Analytics, you can track the conversions of your campaigns under your Google Analytics dashboard.

Simply switch to the Acquisition » Campaigns » All Campaigns report.

Your campaigns will appear here.

You can click on any of them to drill down further.

Setting Up Facebook Conversion Tracking in WordPress

Facebook is the largest social media website on the planet, with billions of active users. This is why Facebook ads are sometimes the easiest way to reach a niche audience.

Now, if you are running Facebook ads, then you may want to see how well your ads are doing by implementing conversion tracking for your Facebook ads.

Usually, you’d need to add a code snippet to your WordPress website to track Facebook conversions. However, WPCode makes it very simple, and you can simply enter the Facebook Pixel ID to set up tracking.

First, you’ll need to log in to Facebook and visit the Meta Business Suite. Then, click on All Tools » Events Manager.

Next, you need to add a data source to the Event Manager.

Simply click the ‘+ Connect to Data Sources’ button in the left-hand menu.

You should now see different options to connect your new data source.

Go ahead and select the ‘Web’ option and click the ‘Connect’ button to continue.

After that, enter a name for your pixel.

Once that’s done, you can click the ‘Create Pixel’ button.

Next, you need to choose how to connect your website and send activity to Facebook.

At the bottom, you will see the Facebook Pixel. Go ahead and copy the pixel ID.

Next, you can return to your WordPress website dashboard and install and activate the WPCode Free Plugin plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note that you’ll need at least the WPCode Plus plan because it includes the Conversion Pixel Addon. However, there is also a free version of WPCode you can use to get started.

Upon activation, you need to visit the Code Snippets » Conversion Pixel page and go to the Facebook tab. From here, you need to paste the Facebook Pixel ID in the respective field.

WPCode will now automatically add the code to your site that’s needed to track Facebook ad conversions.

Setting Up Twitter Conversion Tracking in WordPress

If you run Twitter Ads to promote your business, then you’ll need to set up Twitter conversion tracking to measure the success of your ads.

Simply log in to your Twitter Ads account and click on the Tools » Event manager from the menu at the top.

You should now see a pixel created by Twitter.

Go ahead and click the ‘View Twitter Pixel’ option.

On the next screen, you will see different options to add the Twitter pixel to your site.

You can use the ‘Pixel Code’ method and simply copy the code.

You will need to add this code to the header of your WordPress site.

First, you need to switch back to your WordPress website’s admin area.

If you haven’t already done so, then go ahead and install and activate the WPCode plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page. Now you can paste the Twitter pixel code into the Header section.

Don’t forget to click the ‘Save Changes’ button to store your settings.

After you have successfully installed the pixel code, you can track conversions on your Twitter Ads account.

Optimizing Conversion Rates to Boost Sales

Once you start tracking conversions on your website, the next step is to improve those conversion rates.

You’d be surprised how little things can make a huge impact on your business.

The best way to improve your conversions is by using OptinMonster. It is the best conversion optimization software on the market and helps you convert more visitors into customers.

OptinMonster comes with tools like lightbox popups, fullscreen welcome mats, countdown timers, slide-in boxes, and more.

It integrates with any email marketing service and works with all popular eCommerce platforms.

OptinMonster’s display rules allow you to show targeted messages to your customers at the precise time and nudge them into making a buying decision.

For instance, if you notice that customers are leaving a product page without taking any action, then you can offer them a discount when they are about to exit.

Similarly, you can run time-sensitive campaigns to trigger the FOMO effect and give customers a nudge in the right direction.

For more practical tips, see our guide on how ways to recover WooCommerce abandoned cart sales.

We hope this guide helped you set up conversion tracking in WordPress. You may also want to see our comparison of the best email marketing services and the ultimate guide to WordPress speed and performance.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post WordPress Conversion Tracking Made Simple: A Step-by-Step Guide first appeared on WPBeginner.

Setting up age restrictions allows you to limit users from seeing content due to legal requirements or the nature of the content. You can set up age verification with the right WordPress plugin without editing any code.

In this article, our expert team have researched and picked the best age verification plugins for WordPress.

Why Do You Need an Age Verification Plugin?

If you’re selling products or promoting goods that are age sensitive, then it is important to verify the user’s age before allowing them access.

For example, many countries have laws and regulations that require websites to verify users’ age. This is common if you’re in the business of selling alcohol, tobacco, cannabis, vape, tattoos, and other similar goods.

Similarly, different videos and games are not appropriate for minors and require an age gate. You can also add age verification on your membership website if it contains sensitive content.

A simple way of adding age verification to a WordPress site is by using a plugin. You don’t have to edit any code or hire a developer.

Plus by using a plugin, you can show a confirmation form or a popup where users can enter their age before accessing the content or buying a product.

That being said, let’s look at the best age-verification WordPress plugins for different business needs.

1. WPForms

WPForms is the best WordPress contact form plugin that is beginner friendly and lets you create all types of forms. It offers a drag-and-drop form builder and comes with over 500+ pre-built form templates.

WPForms offers a Form Locker addon that allows you to set up age restrictions on your online forms. You can pick age as the verification type for your form and define the age limit. Users will then have to enter their date of birth before they can submit a form on your site.

Using WPForms, you can create forms for all kinds of situations. For instance, the plugin lets you create a login form or a registration form and only allows logged-in users to view the content.

If you’re looking for feedback about your company from a specific age group, then you can create a survey form and add an age restriction. Similarly, you can add an order form on your website with age verification to sell concert tickets or alcohol.

Besides that, WPForms also offers other features and addons. You can integrate payment services like Stripe and PayPal to accept online payments, allow file uploads, connect email marketing services, and more.

Pricing: You will need the WPForms Pro version to access the Form Locker addon and set up age verification in WordPress. This will cost you $199.50 per year. There is also a WPForms Lite version you can use for free.

2. OptinMonster

OptinMonster is the best lead generation and popup plugin for WordPress. It helps you get more leads, grow your email list, and boost conversions.

You can create stunning campaigns for your site, including age verification popups. The plugin offers a drag-and-drop campaign builder, pre-built templates, and lots of customization options. You can add different elements like images, buttons, videos, and more to your popup.

For instance, you can create a simple age verification lightbox popup with Yes/No options or show a popup where visitors need to enter their date of birth.

OptinMonsters also offers fullscreen campaigns, which are great for restricting access to your website or a page until users confirm their age.

The plugin provides powerful display rules that let you choose when and where to show your campaigns. For instance, you can show your age verification campaigns on selected pages or hide the popup for users that have already verified their age on your website.

Besides that, OptinMonster easily integrates with different email marketing services and works with eCommerce platforms like WooCommerce and Shopify.

Pricing: OptinMonster prices start from $9 per month (billed annually). There is also a free version of OptinMonster that you can use to get started.

3. Age Gate

Age Gate is a free age verification WordPress plugin that is very easy to use. Using the plugin, you can easily restrict content based on the user’s age.

It offers 3 input options to add age verification in WordPress. You can show a dropdown menu and let visitors select an age, allow users to enter their date of birth, or simply offer a Yes/No option to verify age.

Other than that, you can choose whether to restrict the entire website or select pages based on age. Plus, there is also an option to set different age restrictions for individual content using the plugin.

With Age Gate, you get multiple customization options to edit the appearance of your age restriction message. For instance, you can add a logo, change the background color, add blur, add a background image, and more.

Pricing: Age Gate is a free WordPress plugin.

4. MemberPress

MemberPress is the best membership plugin for WordPress. It lets you create a membership site and sell subscription-based products and services.

With MemberPress, you can add age restrictions to your WordPress site. Let’s say you don’t want members under 18 signing up for a particular membership or course. By setting up an age limit, you can prevent access to content.

Besides that, MemberPress offers other powerful features. It gives you full control over who can access content, release paid content over time, add payment gateways, and more. You can also create and sell online courses using MemberPress’s course builder.

If you want to learn more about setting up a subscription-based website, then please see our ultimate guide to creating a WordPress membership site.

Pricing: MemberPress is a premium plugin with prices starting from $179.50 per year.

5. WooCommerce Age Verification Popup

WooCommerce Age Verification Popup is the next plugin on our list. It is a paid extension for WooCommerce stores. If you have a WooCommerce store and you’re selling products like tobacco, vaping, medicines, fireworks, or items that require age verification, then this plugin is for you.

The plugin offers 4 verification methods where users can simply enter their age, select their date of birth, click a checkbox, or simply select from a Yes/No option.

Besides that, you can choose which pages the popup should appear on. For instance, you can enable it on your entire website or specific pages like cart, checkout, my account, and shopping page.

There are also different customization options you can use to edit your popup. These include adding a background image, selecting a color, adjusting the border height, and text size, and more.

However, if you want more options like prebuilt templates and the ability to add different elements to the popup, then you can use OptinMonster. It also works seamlessly with WooCommerce and offers more powerful display rules.

Pricing: WooCommerce Age Verification Popup is available for $29 per year.

6. Age Verification for WordPress

Age Verification for WordPress is a free WordPress plugin that you can use to add an age limit to your WordPress site. The plugin is beginner friendly and offers basic features.

It adds an age verification popup to your site and restricts access to content for visitors that don’t meet the age requirements. Once a user verifies their age, a cookie is saved for 30 days, so they don’t have to verify their age again.

The plugin offers limited options to edit your age verification box. For instance, you can only add a background image, logo, title text, message text, and edit the yes/no button text using the Age Verification plugin.

However, there are other plugins on our list, like WPForms and OptinMonster, that offer more customization options. Plus, you get to choose from pre-built templates and drag-and-drop builders.

Pricing: The Age Verification plugin is free to use.

7. AgeChecker.Net 

AgeChecker.Net is a third-party age verification platform for eCommerce websites. It uses identity networks and a proprietary database to verify customer’s age at checkout.

The plugin is compatible with different eCommerce platforms, including WooCommerce, Shopify, Magento, BigCommerce, and more.

It adds age verification on checkout pages and instantly verifies 90% of the user’s age in the United States.

If the data isn’t available in the data sources, then it will ask for the customer’s ID verification. Once a customer submits the required documents, AgeChecker.Net’s 24/7 live team manually verifies it for you. If the customer is underage, they will disable their access to the product or service.

Other than that, you can customize the minimum age, digital signature requirements, and order blocking based on the customer’s location. Plus, the plugin is compliant with Food and Drug Administration (FDA) and other federal and state regulations in the US.

Pricing: AgeChecker.Net has a free WordPress plugin that connects with WooCommerce. However, you will need to signup for their premium plan, which will cost you $25 per month + 50¢ per accepted verification.

8. AgeVerify

AgeVerify is another WordPress age verification plugin that is free to use. The plugin is super simple to use and lets you create an age-verification message for your website.

It comes with prebuilt templates that you can use for different types of businesses. Plus, you can edit the age verification text, change the text and color of the button, and more.

What makes this plugin different from others on our list is that it lets you edit the cookie duration (in hours) for the age verification message. This way, your visitors won’t have to verify their age each time they visit your website.

Pricing: AgeVerify is a free WordPress plugin.

9. Easy Age Verify

Easy Age Verify is an age verification plugin for WordPress that comes with pre-built verification settings and messages for alcohol, vape, and adult businesses.

The plugin is super easy to use and doesn’t require complex configuration. All you need to do is enable age verification, select your industry, and the plugin will take care of the rest. It also gives you the option to exclude age verification for logged-in users.

On the downside, you cannot customize the appearance of your age verification message in the free version. However, you can use WPForms as an alternative. It helps display a custom age verification form anywhere on your website.

Pricing: Easy Age Verify is free to use. There is also a premium version that unlocks customization features, and it costs $8.25 per month (billed annually).

Which is the Best Age Verification WordPress Plugin?

Our top picks for the best age verification plugin for WordPress are WPForms and OptinMonster.

WPForms offers a Form Locker addon that allows you to add an age gate on any type of form and display it anywhere on your site. It offers a drag-and-drop form builder, prebuilt templates, and lots of customization options.

On the other hand, if you’re looking to add an age verification popup on your WordPress site, then OptinMonster is the best option. It lets you create age verification popups, offers powerful targeting rules to show and track that campaign, and easily integrates with eCommerce platforms.

We hope this article helped you find the best age verification plugin for WordPress. You may also want to see our post on the best live chat software for small businesses and proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Age Verification Plugins for WordPress (Compared) first appeared on WPBeginner.

WordPress is the most popular content management system (CMS) in the world and powers over 43% of sites on the internet. Following different WordPress blogs can help you learn how to better use WordPress, get website growth tips, stay up to date with WordPress updates, and receive latest community news.

In this article, we will share the list of some of the best WordPress blogs that you should follow. We’re following these WordPress blogs in our own RSS reader.

Why Should You Follow WordPress Blogs?

If you have a WordPress website or plan to create one, then you definitely want to follow top WordPress blogs.

You can get in-depth knowledge about WordPress and how it works. Plus, you get to see step-by-step tutorials on how to get started. Aside from that, they also have tips on choosing the best WordPress hosting services, themes, and plugins to operate your site.

Many WordPress blogs will also share tips and tricks to optimize your website for search engines, make it load faster, strengthen your website security, make money online, and more.

That being said, let’s look at some of the best WordPress blogs you should read and follow. We’ve broken down the list of blogs into different sections, so you can jump ahead by clicking the links below:

Top WordPress Blogs to Follow

If you are looking for blogs that help you learn about WordPress, then here are our top picks. Each of them covers detailed tutorials, plugin reviews, comparison posts, guides, the latest WordPress news, and more.

1. WPBeginner

WPBeginner is the largest free WordPress resource site for beginners. Our goal is to provide helpful tutorials on WordPress for small business owners, bloggers, and non-techy WordPress users.

WPBeginner was launched in 2009 by founder Syed Balkhi. Since then, it has become one of the best WordPress blogs in the world. There are over 320,000 subscribers from across 190 countries.

You can find a variety of topics on WPBeignner. There are WordPress beginner guides, showcases, step-by-step tutorials, articles on themes and plugins, comparison posts, and the latest news about WordPress.

To help you get started with WordPress, here are some helpful tutorials on WPBeginner:

• How to start a WordPress blog
• How to create an online store
• How to make a WordPress website
• How to choose the best WordPress hosting
• Ultimate guide to WordPress SEO for beginners
• The ultimate guide to boost WordPress speed and performance

You can visit the WPBeginner blog section to find more helpful content on WordPress.

Besides that, you can also join the free WPBeginner Facebook group and connect with a large community of WordPress users and experts (over 90,000 members). It is an excellent place for beginners and non-tech users to get help and support about WordPress, plugin suggestions, learn tips and tricks, and more.

If you like video content, then you can subscribe to WPBeginner’s YouTube channel. There are detailed videos on WordPress that will guide you every step of the way.

2. IsItWP

IsItWP is another free online resource that offers WordPress tutorials, product reviews, guides, how-to articles, and showcases. It is a great place to get started with WordPress and learn about different things.

You can learn about creating a WordPress blog, online store, membership site, and more. Plus, you’ll get to know about WordPress security, performance, email marketing, lead generation, plugins, and themes. It also offers detailed guides on marketing hacks, like 30 ways to make money online blogging.

The best part about using IsItWP is that you get to use multiple free tools. Some tools include a domain name generator, WordPress speed test, website uptime checker, headline analyzer, and more.

3. Blog Tyrant

Blog Tyrant is the next WordPress blog on our list. If you’re looking to start a WordPress blog and learn strategies to grow your business, this is the right website for you to follow.

Blog Tyrant was started in 2010 to help bloggers make a living online. It covers extensive guides, how-to tutorials, product reviews, and other resources to help you create a successful blog and make money online.

The website also lists valuable tools for blogging and helps pick the right plugins for your website.

For instance, you can use tools like a password generator to secure your website, a security scanner to check for vulnerabilities, or a site speed test to see how fast your website loads.

4. WP Tavern

WP Tavern is another famous WordPress blog that covers the latest news and events about WordPress. You can follow the blog to learn about new WordPress releases, and industry news.

It also covers the latest news about different WordPress plugins and themes. You can learn about product acquisitions, feature releases in themes, and new features coming in WordPress, and more.

5. WPForms

WPForms is the best WordPress form builder plugin in the market used by over 5 million websites.

With the WPForms blog, you can learn how to create all types of forms for your WordPress site. From simple contact forms to complex multistep forms, the WPForms blog has detailed guides and tutorials to help you out.

Plus, you get to stay informed about the latest updates and releases in the plugin. Other than that, you’ll find more helpful blog posts, how-to guides, and showcases on WordPress. For example, there are step-by-step tutorials like how to create an NPS survey form in WordPress or thought-leadership pieces like 7 benefits of conversational marketing.

6. Elegant Themes

Elegant Themes offers a high-quality premium WordPress theme collection. It is also the company behind Divi, a popular WordPress theme and page builder.

The Elegant Themes blog offers a lot of content focused on using Divi. For instance, you can learn how to use the website builder, use its features, and customize your site.

Aside from content on Divi, Elegant Themes also publishes general content about WordPress. There are WordPress tutorials, plugin suggestions, reviews, comparisons, and other marketing guides. For example, you can read articles like how to customize your WordPress header.

7. CodeinWP

CodeinWP is the next WordPress blog on our list. It covers extensive topics about WordPress and offers tutorials, lists, comparison posts, and other detailed guides.

What makes CodeinWP different is that it offers various resources and tools besides blog posts and guides. For instance, there are free code snippets you can use to customize your WordPress site.

They also offers free illustrations from designers that you can use for your site among other helpful resources.

8. OptinMonster

OptinMonster is the best WordPress popup and lead generation software. It helps you grow your email list, get more leads, increase sales, and optimize your site for conversions.

With the OptinMonster blog, you can learn how to use the plugin and get the most out of it. There are detailed tutorials on setting up different marketing campaigns, configuring targeting rules to show popups at the right place and time, and more.

Besides that, you can get knowledge about content marketing, email marketing, and lead generation in WordPress by following the blog.

What makes OptinMonster blog different is its case studies. You can learn how other companies are using the plugin to get more email subscribers, which display rules they’re using to target new audiences, how they’re converting traffic into leads, and more.

9. Post Status

Post Status is a membership community for people looking to work and grow in the WordPress ecosystem. It offers premium memberships and access to different content about WordPress.

You can get the latest news about WordPress, learn about new plugin features and acquisitions, and read blogs about different Post Status members. For example, there are blog posts called Membership Spotlight, where you get to know about Post Status members, their experience in working in WordPress, and more.

It is also an excellent resource for anyone who wants to connect with founders of WordPress plugins, developers, and other WordPress enthusiasts. There are plans for individuals, agency owners, product founders, and partners.

With Post Status premium memberships, you get important WordPress news and events in the weekly newsletter, access to the Slack community, members-only content, and a weekly members hurdle.

The website also has a podcast and videos to get insights about WordPress. As a partner, you can also post WordPress job openings for your company on the Post Status website.

10. Torque Magazine

Torque Magazine is another top WordPress blog you should follow. It is a publication by WP Engine but maintains complete editorial independence.

The website covers extensive articles on WordPress. It has divided its content into different categories: development, tools, business, community, videos, and ebooks.

For example, you can find useful guides like CSS best practices and troubleshooting WordPress issues under the development section. You’ll also find interviews with industry experts, step-by-step tutorials, plugin suggestions, marketing and SEO tips and tricks, and more in Torque Magazine.

Best WordPress Plugin Blogs

There are many WordPress plugins that have a great blog section. They cover extensive topics on WordPress and share useful tips and resources.

You can follow these blogs to get more information about WordPress and learn how to use a specific plugin.

11. MonsterInsights Blog – MonsterInsights is a popular WordPress analytics plugin used by over 3 million websites. Their blog contains helpful marketing tips like how to setup website tracking, and make data-driven decisions to grow your business.
12. All in One SEO Blog – AIOSEO is the best WordPress SEO plugin used by over 3 million websites. Their blog covers SEO tips and WordPress tutorials to help you improve your SEO rankings.
13. WooCommerce Blog – WooCommerce is a popular eCommerce plugin for WordPress. Their blog covers eCommerce tutorials to help boost your online sales.
14. Yoast SEO Blog – Yoast SEO is a popular WordPress SEO plugin. They also have a blog focused on SEO optimization tips to help you boost your SEO rankings.
15. Smash Balloon Blog – Smash Balloon is a leading WordPress social media plugin used by over 1.4 million websites. Their blog has tips on how to improve your social media engagement.
16. PushEngage Blog – PushEngage is the best web push notification software to help you boost your traffic. Their blog has tips on how to grow your traffic, conversions, and user engagement.
17. Easy Digital Downloads Blog – EDD is the best plugin for selling digital downloads in WordPress. Their blog covers tips for online creators to help you increase your sales & revenue.
18. SeedProd Blog – SeedProd is a popular page builder for WordPress. Their blog covers tips on how to improve your website design and tips to improve your website customization workflow.
19. AffiliateWP Blog – AffiliateWP is the best WordPress affiliate plugin for WordPress and WooCommerce. Their blog covers tips on how to create and grow your affiliate program.
20. WP Simple Pay Blog – WP Simple Pay is a leading payments plugin for WordPress. Their blog cover tips on securely accepting payments as well as other WordPress tutorials.
21. RafflePress Blog – RafflePress is the best WordPress giveaway plugin. Their blog cover tips on how to unlock viral traffic growth for your website to get more traffic, subscribers, and sales.
22. ThriveThemes Blog – ThriveThemes is a popular conversion optimization suite for WordPress. Their blog covers marketing tutorials and tips to improve your converisions.
23. WP Mail SMTP Blog – WP Mail SMTP is one of the must have plugins for WordPress used by over 3 million websites. Their blog covers tips on how to improve your email deliverability along with other WordPress tutorials.
24. WPMU Dev Blog – WPMU Dev offers a suite of WordPress plugins and tools. Their blog covers a vast number of topics from how-to posts, product reviews, news, and more.

Blogs by WordPress Founders and Influencers

You can also learn a lot about WordPress from different founders and influencers. You get to read about their journey, experiences, and how they’re growing their business in the WordPress space.

25. Syed Balkhi – Syed Balkhi is the founder of WPBeginner and a well-known entrepreneur. His blog shares tips on his entrepreneurship journey.
26. Matt Mullenweg – Matt Mullenweg is the co-founder of WordPress. His blog is always full of his latest experiences and entrepreneurship journey.
27. Chris Lema – Chris Lema is a well-known speaker and blogger who writes about various topics from communication, eCommerce, LMS, and more.
28. Tom McFarlin – Tom McFarlin is a WordPress developer who loves writing, building, and sharing WordPress-based projects. You can follow his blog to learn about WordPress, PHP, databases, and other backend technology.
29. Joost de Valk – Jost is the founder of Yoast and now serves as the head of WordPress strategy for Newfold Digital (parent company of Bluehost).

Popular Marketing and SEO Blogs to Follow

There are other great resources out there that help not only help you learn about WordPress but also allow you to grow your website.

You can learn tips on growing your traffic, boosting search engine rankings, uncovering different marketing techniques, and more from marketing and SEO blogs. These blogs also cover WordPress’s latest news and guides, which is really useful.

30. Neil Patel Blog – Neil Patel is a top SEO influencer who regularly creates detailed SEO tutorials, guides, case studies, and more to help you learn SEO.
31. Search Engine Roundtable – Search Engine Roundtable is the go-to WordPress blog for staying up to date with SEO news, Google algorithm changes, and more.
32. Search Engine Journal – Search Engine Journal is another popular SEO blog although their coverage on WordPress topics are generally extremely biased and misinformed. We only recommend following their SEO tips but for WordPress related news, you should avoid them.
33. Digital Marketer – Digital Marketer provides marketing tutorials, guides, and best practices on how to grow your online traffic and sales.
34. ShoutMeLoud – ShoutMeLoud is a blog created by Harsh Agrawal. He’s a well-known blogger who shares his blogging journey, WordPress tips, and more to help you grow your online presence.
35. Blogging Wizard – Blogging Wizard is a popular resource that you can use to learn proven strategies for growing your WordPress blog.
36. Ahrefs Blog – Ahrefs is a popular SEO tool. Their blog is full of useful guides to improve your website’s SEO ranking.

Which is the Best WordPress Blog to Follow?

The best WordPress blogs to follow are WPBeginner, IsItWP, Blog Tyrant, and WP Tavern.

After being in the WordPress industry for the last 16+ years, we recommend you follow multiple WordPress blogs. Each of the top 10 blogs listed in our post will help you expand your knowledge about WordPress and pick up new ways to grow your business.

The easiest way to follow these WordPress blogs is by either adding them to your RSS feed reader or joining their free email newsletter.

We hope this article helped you pick the best WordPress blog to follow. You may also want to see our guide on how to create your email newsletter, and our expert pick of the best WordPress plugins for all websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 36 Best WordPress Blogs You Should Read & Follow (in 2023) first appeared on WPBeginner.

Google Optimize is a tool that lets you conduct experiments on your website. However, Google recently announced that the Optimize tool will be sunset in September 2023, and your experiments will stop after this date.

This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

What is Google Optimize and Why Use an Alternative?

Google Optimize is a free tool by Google that allows you to split test pages on your WordPress website and improve user experience.

You can set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you can A/B split-test two versions of a sales page, use different headlines, or change the color of the call to action (CTA) buttons to see which one works the best.

However, Google announced that they will sunset Google Optimize on September 30, 2023. After this date, the tool will no longer be available, and all your experiments and personalizations will end on that date. Besides that, you won’t be able to access data after the sunset date.

You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

Let’s look at the best Google Optimize alternatives especially the ones that works seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

1. Thrive Optimize

Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. Unlike Google Optimize, the plugin is beginner friendly, as there is no need to add code snippets to your site.

You can get started in no time. Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

Pricing: Thrive Optimize is part of the Thrive Themes suite which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase Thrive Optimize bundle for $199 / year.

2. OptinMonster

OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

3. VWO Testing

VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

It also lets you run tests based on user segments and behavior. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

4. FunnelKit

FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

FunnelKit is another Google Optimize alternative that comes with an A/B testing feature specially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

The plugin is beginner friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

5. Convert.com

Convert.com is a proven A/B testing tool to help you boost conversions. It provides fast & flicker free A/B testing experience and is known for their speed.

They are a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

Convert also let you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

Their onboarding is a bit slow, but once you’re up and running, you can create unlimited tests and quickly deploy changes.

Pricing: Convert.com prices start from $99 per month, and you get a 14-day free trial.

6. Crazy Egg

Crazy Egg is a popular heatmap tool in the market. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

7. Adobe Target

Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

8. Optimizely

Optimizely is one of the most popular Google Optimize alternatives in the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a platform of choice by many large brands.

We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does, however the prices are no longer small business friendly.

Pricing: Optimizely does not reveal it’s prices anymore and require that you submit a form to request a quote.

9. Kameleoon

Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

Which is the Best Google Optimize Alternative (Expert Pick)

The best Google Optimize alternatives are Thrive Optimize, VWO Testing, and FunnelKit.

If you’re looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

If you’re looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking, and see our comparison of the best push notification software with A/B testing features to boost your traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Google Optimize Alternatives (Free and Paid) first appeared on WPBeginner.

The post How To Grow Your Email List Faster in WordPress appeared first on Learn WordPress with WPLift.

Over 25,000+ websites use Uncanny Owl plugins to automate and grow their businesses.

About Uncanny Owl and Uncanny Automator Plugin

Uncanny Owl is a Toronto based WordPress company founded by Ryan Moore and Ken Young.

They specialize in helping automate WordPress-powered learning platforms and membership sites to deliver compelling e-learning solutions.

Their team is behind the fast growing WordPress automation plugin, Uncanny Automator, which helps you automate various WordPress admin tasks, so you can save time & money.

It seamlessly integrates with many popular WordPress plugins and third-party platforms, so you can easily build automation recipes without writing any code (over 300 triggers & actions).

In plain English, it helps your WordPress plugins talk to each other, so you can do cool things like:

• Have 2 WordPress sites talk to each other – sell products on one while create users & setup access on another.
• Create buttons that can automatically create user accounts and perform other actions in WordPress.
• Add custom user attributes to user profiles based on user’s actions.
• Trigger automation recipes in one plugin from the action taken by another plugin (for example, a submission of WPForms can be used to register a user in MemberPress, add them to a BuddyBoss group, and get a calendar event added).
• Connect your WordPress site with 2000+ external services using a single Zapier integration.
• … and so much more

Uncanny Owl is also known for their popular Uncanny Toolkit and other e-learning extensions.

Background Story — Why Uncanny Owl?

I got introduced to Uncanny Owl brand through their Uncanny Automator plugin because I have always wished something like this existed in WordPress.

Having the ability for two plugins to talk to each other and seamlessly automate tasks is a dream come true.

What’s even better is that they let you do it across two sites without writing any code. The moment I saw it, I was like … this is Zapier for WordPress.

The fact that they had already built the product that would save website owners a lot of time, I wanted to work with them.

Coincidently, two of our mutual friends, Artur and Chris from Extendify, reached out and asked if I would be interested in chatting with the Uncanny Owl founders to discuss a deeper partnership.

My answer was, absolutely!

After few conversations, we decided to join forces.

I invested in the Uncanny Owl business through the WPBeginner Growth Fund and will be advising the team on how to expand their WordPress product business.

At Awesome Motive, we have years of experience building popular WordPress plugins that are used by over 15 million websites including OptinMonster, WPForms, MonsterInsights, and many more.

Not to mention, our other WPBeginner growth fund portfolio companies like MemberPress, Formidable Forms, Pretty Links, Wholesale Suite, and others have seen tremendous growth over the years.

Sharing our combined knowledge with Uncanny Owl will help all of us better serve the larger WordPress community.

I’m really excited to be working with Ryan, Ken, and the entire team to help accelerate their growth in 2021 and beyond.

Thank you so much for your continued support of WPBeginner.

Sincerely,

Syed Balkhi
Founder of WPBeginner

P.S. Want us to acquire or invest in your WordPress business? Learn more about the WPBeginner Growth Fund.

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