Adding your online store products to Google Shopping can help you increase traffic, reach more customers, and generate greater revenue.

In this article, we’ll show you how to easily add WordPress products to Google Shopping.

Why Should You Add WordPress Products to Google Shopping

Google Shopping is a virtual marketplace like Amazon and Etsy, where users can search, view, and compare products from different online stores that have paid to advertise their products.

If you have a WooCommerce store, then adding your products to Google Shopping can prove to be extremely beneficial for your business.

Your products will be shown to all users browsing through Google shopping which will increase traffic on your WordPress website, generate more revenue and bring in more customers.

That being said, let’s see how you can add WordPress products to Google Shopping.

How to Add WordPress Products in Google Shopping

Step 1: Creating a Google Merchant Account

To add your products to Google Shopping, you have to start by creating an account in the Google Merchant Center. This is the place where your product information will be stored for viewing by Google Shopping.

First, go to the Google Merchant Center page and click the ‘Sign up for free’ button.

After that, Google will ask you about your online business.

Just check the answers that apply to you, and then provide your website’s URL.

After you’ve provided the details, you’ll be redirected to another page.

Here, you simply have to click the ‘Create a Google Merchant Account’ button at the bottom of the page.

Now, you will be asked to provide your business details. You can start by writing your business name.

Next, select the country where your business is based from the dropdown menu below the ‘Registered Country’ option.

After that, click the ‘Continue to Merchant Center’ button.

You’ve successfully created your Google Merchant Account. Now all you have to do is provide your business info and shipping details.

Once you’ve filled in those details, simply click the ‘Save’ button at the bottom to store your settings.

Step 2: Linking Your Google AdWords Account

Now you’ll have to link your Google AdWords account to your Google Merchant Center account so that you can show your products via Google Shopping.

To link your account, simply go to the Google Merchant Center dashboard and click the gear icon at the top of the page.

Clicking it will open up a ‘Tools and Settings’ prompt. Here you simply have to choose the ‘Linked Account’ option present.

This will take you to the ‘Linked Accounts’ page.

Now you simply have to click the ‘+’ button to create your Google Ads account.

This will open up a ‘Create Your Google Ads Account’ prompt.

Simply choose your preferred time zone and currency and then click the ‘Create’ button.

You have now successfully created your Google Ads account.

This is how it will look once your account has been created.

Step 3: Adding WordPress Products to Google Shopping

To add your WordPress products to Google Shopping, we will be using the ELEX Google Shopping plugin to display your WooCommerce products in Google Shopping.

First, you need to do is install and activate the ELEX Google Shopping plugin. For more instructions, check our guide on how to install a WordPress plugin.

Upon activation, head over to the Google Shopping Feed » Create Feeds page from the WordPress admin sidebar.

From here, simply fill in your business details and click the ‘Continue’ button at the bottom.

Next, you’ll be taken to the ‘Map Category’ page. Here you simply have to select your product categories.

Simply type your product categories in the ‘Google Categories’ tab and click ‘Continue’

After that, you’ll be directed to the ‘Map Attributes’ page.

This is where you’ll have to fill in your product details including product id, product description, product link, pricing, image, and more.

Here select and fill in as many attributes as possible for more visibility in Google Shopping and click the ‘Continue’ button.

Now that you’re on the ‘Filtering Options’ page, simply fill in the details as required for your online store.

For example, you can include how many items you have in stock or note how many have sold already.

Next, simply click the ‘Generate Feed’ button at the bottom.

After you’ve created your Google Shopping feed, go to the Google Shopping Feed » Manage Feeds page from the admin sidebar.

Here you will be able to view your Google Shopping Feed. Now you have to simply click the ‘Download’ button beside it.

Once you’ve downloaded your feed as an XML file, go back to the ‘Google Merchant Center’ dashboard and click the Products » Feeds option from the sidebar.

This will open up the ‘Primary Feeds’ page where you have to click the ‘+’ button to add a new feed.

This will take you to the ‘New Primary Feed’ page where you can start by filling in basic details. First, start by adding all your target countries.

Next, select your preferred language and then click the ‘Continue’ button.

Then, you have to choose a name for your feed and select a method to connect your data to the Merchant center.

For this tutorial, we will be uploading the feed XML from WordPress.

After that, just click on the ‘Continue’ button.

Now that you’re on the ‘Setup’ page, simply type the name for your Google Shopping Feed.

Next, just upload the Feed file you got from WordPress and click the ‘Create Feed’ button.

You have now successfully added your WordPress products to Google Shopping.

Bonus: How to Add Google Merchant Center Schema in WordPress

To improve your product search visibility in Google Shopping and increase conversion rates, you should add a Google Merchant schema in WordPress.

Schema markup is an HTML code that provides more details about your products to search engines.

A GMC listing schema will make your search snippets more prominent and will allow your products to be featured as popular products for the relevant search terms.

The easiest way to add a Google Merchant Center listing schema to WordPress is by using the All in One SEO for WordPress.

It is the best SEO plugin for WordPress that is used by over 3 million websites.

First, you need to install and activate the All in One SEO for WordPress. For more instructions, please see our guide on how to install a WordPress plugin.

Upon activation, a setup wizard will open up. Simply go ahead and click the ‘Get Started’ button.

After that, you need to follow the onscreen instructions in the setup wizard to configure the plugin. If you need help, please see our guide on how to properly set up AIOSEO in WordPress.

After the AIOSEO plugin has been set up, you need to visit the Products » All Products page from the admin sidebar.

From here, simply click on the ‘Edit’ link below a product to open up the ‘Edit Product’ page.

Once there, you need to scroll down to the ‘AIOSEO Settings’ section and click on the ‘Schema’ tab.

Now, you need to make sure that the schema type is set to ‘Product’ by default.

If that is not the case, then simply click on the ‘Generate Schema’ button.

It will open up the Schema Catalog which will list all the available schema templates.

From here, you need to click the ‘Add Schema’ (+) button beside the Product option to set it as your primary schema.

Note: You may see the ‘Article’ schema already applied. If so, you can remove it as you add the new one because this particular page isn’t an article or blog post in Google’s eyes.

Next, you will need to fill in the product information to add the GMC listing schema.

For that, you need to click the ‘Edit Schema’ button next to the ‘Schema in Use’ option.

This will open up the ‘Edit Product’ modal where you will need to fill in the product details.

If you’re using WooCommerce, then AIOSEO will automatically pull most of the product data from your product information.

However, if you want to fill in the information manually, you need to simply toggle the ‘Autogenerate Fields’ switch to ‘No.’

The product attributes that you will need to add include the product name, description, image, ISBN, price, material, color, shipping details, and more.

We recommend that you provide all the details so that the schema markup can make your product snippets more engaging.

Once you’re done, simply click the ‘Update Schema’ or ‘Add Schema’ button to store your settings.

You have now successfully added the Google Merchant Center listing schema to WordPress, and your products can now be featured on the platform and hopefully earn you more sales.

We hope you learned how to add WordPress products to Google Shopping. You may also want to check out our best WooCommerce reporting and analytics plugins and our article on how to speed up your eCommerce website.

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