You can increase the search traffic to your WordPress website or blog by optimizing your online content. Luckily, there are plenty of easy-to-use tools you can use to make your content more readable and rank higher on search engine results pages.

In this article, we’ll share the very best online content optimization tools that experts use to grow their website traffic.

What Is a Content Optimization Tool?

When you optimize your posts for SEO, you can improve your search engine rankings and consistently get more traffic to your WordPress website.

That’s why we created a handy checklist of tips to optimize your blog posts for SEO. This is a list of all the steps we use on our own blogs, such as keyword research, crafting effective titles, internal linking, improving readability, and much more.

But even using our checklist, optimizing your content is a lot of work. Luckily, there are handy online tools that can recommend specific steps you should take to improve your content so it ranks higher on search engine results pages.

That being said, let’s take a look at the best online content optimization tools for WordPress.

1. All in One SEO

All in One SEO (AIOSEO) is the best SEO plugin for WordPress websites. It’s beginner-friendly and at the same time, comes with advanced optimization features, and gives you SEO insights from your WordPress dashboard.

Once you finish setting up All in One SEO, it will automatically perform an SEO audit so you can see the overall SEO health score for your website.

It will also give you a detailed report with practical suggestions to improve your SEO score.

AIOSEO will also help you find semantic keywords for your focus keyword, and the headline analyzer tool will give your headline a score and offer tips to make your headline even better.

The plugin’s Link Assistant offers suggestions for relevant posts you can link to and the anchor text to use. Simply click the ‘Add Link’ button, and the link will automatically be added to your post.

All in One SEO will also automatically analyze readability issues and make suggestions for you in the analysis section. It also lets you take your XML sitemaps to the next level and allows you to add schema markup for your WordPress website.

Pricing: Starts at $49.50 for the Basic plan that supports one site. You can also get started using the free plugin which offers fewer features.

2. Semrush SEO Writing Assistant

SEO Writing Assistant is a content optimization tool created by Semrush, one of the best SEO tools on the market. You can use it to check your content in real-time for SEO suggestions and improve the overall SEO score of the content on your WordPress website.

You start by entering a focus keyword to generate content templates based on the top 10 results for that phrase. After that, you will be given scores on readability, SEO, originality, and tone based on rival results.

Next, you look for ways to improve your content. For example, you can use Writing Assistant to optimize your article headline, include recommended keywords, adjust the article length, make sure the tone sounds natural and casual, and check for plagiarism.

We show you how to do all of this step-by-step in our guide on how to use the SEO Writing Assistant in WordPress to improve SEO.

Pricing: Starts at $119.95/month for a Pro account. A free trial is available.

3. Surfer SEO

Surfer SEO helps you write articles that read well and rank high. It helps you structure your posts, provides a list of relevant keywords you should include, and offers a content score and real-time feedback on how to optimize your content.

This software offers many of Clearscope’s features at a more affordable price. For example, when you paste your content into the app, it will give you a content score, show you which keywords you are using and which you aren’t, and display an outline of the post’s structure.

Surfer SEO also offers an audit showing actionable steps to improve your content, a keyword research tool, and a page speed comparison so you know whether you need to improve your page’s load time.

Pricing: Starts at $49/month for the Basic plan when paid annually. This plan supports two users. There is a 7-day money-back guarantee if you are not satisfied.

4. Clearscope

Clearscope offers a wide range of tools that helps you optimize your online content. For example, it can show you the keywords you should use, the questions you need to answer, how to structure the article, how long the post should be, and how to improve readability.

You create a report by typing in a query such as a post title, and Clearscope will analyze relevant content from your competitors to determine which keywords should be included in the post and much more.

Next, you can paste the contents of your article to see how it can be improved. This will show you the length of your post compared with the typical length of your competitors’ posts and the readability level.

You’ll see a list of important keywords, and those you have already included will have a checkmark next to them. In the top left of the screen, you will see a content grade, and you can improve your grade by adding keywords that are not already in the post.

Clearscope also has a Keyword Discover tool. After typing in a keyword, you will see related keywords, questions that are asked related to that keyword, and which keywords are trending.

Pricing: Starts at $170/month for the Essentials plan which is for one user. Business and Enterprise plans have custom pricing. You can request a free demonstration of the software.

5. Frase

Frase is an affordable content optimization tool that identifies relevant content you should include in your post and provides a smart outline for your content.

Once you write or paste your content, smart insights will pop up on the right of the screen. It will also be given a content score so you can see how much it needs to be improved.

The app can autocomplete or rewrite sentences for you using artificial intelligence, suggest transition words that add interest to your writing, and recommend topics to include in your post by analyzing the most popular Google search results.

Pricing: Starts at $12.66/month for the Solo plan when paid annually. A 7-day free trial is available.

6. MarketMuse

MarketMuse is another excellent content optimization tool, but its pricing makes it more suitable for enterprise-level companies than small businesses. It offers applications to help you research, compete, optimize, and more.

You’ll see a personalized difficulty score of your existing content so you can see how your content competes with articles on other sites. It uses natural language rather than keywords to suggest content you should add to your post.

It also offers tools that perform keyword research and competitive content analysis.

This will show you the strengths and weaknesses of your competitors’ content in a chart so you can add content that they are missing.

Pricing: Starts at $600/month for the Standard plan, which supports one user. You can add additional users for $99/month each. The Premium plan costs $12,000/year, and there is also a limited free plan for one user so you can test the software.

7. Ahrefs

Ahrefs is an excellent keyword explorer and rank tracker tool and comes with a site audit tool to optimize your entire website.

Using the Keyword Explorer, you can come up with keyword ideas by simply typing a keyword into the search box. You’ll then see a whole list of keyword suggestions.

Its Rank Tracker feature lets you add the keywords you want to track to your Ahrefs dashboard. It shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

You can also use Ahrefs to see the keywords that your competitors are ranking for, so you can create new content pieces targeting keywords related to those subjects.

The Content Explorer feature finds the most popular content for any keyword or topic. You can see why those posts rank higher and replicate their strategy in your own content.

Pricing: Starts at $99/month for the Lite plan. Pay annually and get two months free.

8. Headline Analyzer (Free)

Headline Analyzer is a free tool that helps you evaluate your headlines and improve the copy to make it more engaging and click-worthy. It provides data-driven insights and suggestions for creating irresistible SEO titles.

It can be tricky for beginners to come up with a headline that instantly captures your users’ attention and gets them to click your website link. This is where you can use the headline analyzer tool.

All you have to do is enter your blog title, and the Headline Analyzer will give it an overall content score along with suggestions on how to improve it.

The tool will also tell you if your title needs to be longer or shorter to make sure it displays properly on SERPs (search engine results pages). It even shows you a preview of how your blog will appear in Google search results.

Pricing: Absolutely free.

We hope this tutorial helped you find the best online content optimization tools for WordPress. You may also want to learn how to increase your blog traffic, or check out our list of the best WordPress landing page plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 8 Best Online Content Optimization Tools for WordPress (in 2023) first appeared on WPBeginner.

Well, when it comes to SEO content optimization, we use a different SEO writing assistant. It helps us optimize our content for SEO, so we can rank higher in search engines.

In this article, we will show you how to use the SEO Writing Assistant in WordPress to improve SEO and create better content for your website.

What is SEO Writing Assistant?

The SEO Writing Assistant is a content optimization tool created by Semrush, one of the best SEO tools on the market. It allows you to check your content in real-time for SEO suggestions and improve the overall SEO score of the content on your WordPress website.

Here is how it works:

• You enter your focus keywords to generate content templates based on the top 10 results for that phrase.
• You instantly get semantically-related keywords to include in your article.
• You improve your content with a readability score based on rival results.
• You optimize your article headline for SEO.
• You adjust the article length based on the average length of top results.
• You check for plagiarism without leaving your website.
• You check the content’s tone to make it sure sounds natural and casual.

It is an extremely useful tool and can help you improve the SEO as well as writing style across your website. If you manage a multi-author site, then it allows authors to follow the same SEO best practices across all content.

Having said that, let’s take a look at how to use the SEO Writing Assistant to improve your SEO and get more search traffic to your website.

Setting Up Semrush’s SEO Writing Assistant in WordPress

The first thing you need to do is visit the Semrush SEO Writing Assistant website and click on ‘Create new template’ button.

You will be now asked to log in or create a free account.

Semrush offers a basic free account with just 1 free content recommendation.

You will need to sign up for or upgrade to a paid Semrush subscription to get all features. This is totally worth it, and a free 7-day trial is available for paid plans.

Once you log in, you will be able to use the SEO Writing Assistant from Semrush’s website.

You can type your content or import it from the web, provide target keywords, and select the language and location of your target audience.

When you press the ‘Get recommendations’ button, Semrush will analyze the content and make suggestions.

However, you can also use the SEO Writing Assistant inside your WordPress dashboard. You simply need to connect the SEO Writing Assistant tool to your WordPress site.

First, you’ll need to install and activate the Semrush SEO Writing Assistant plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to edit an article that you want to optimize for SEO. On the post edit screen, scroll down until you see the new ‘Semrush SEO Writing Assistant’ section below the content editor.

It will show you basic readability and SEO score. To get the full picture, you need to click the ‘Log in’ link and sign in to your Semrush account.

Once signed in, you’ll be asked to give permission. Click the ‘Approve’ button to continue.

Now that you have connected the plugin to your Semrush account, you can generate SEO recommendations for our article.

You can enter your target keywords by typing them into the ‘Keywords’ field or by clicking the ‘Extract from text’ button. If you need help finding the right keywords, then see our beginner’s guide on how to do keyword research for your WordPress site.

After that, you should click the ‘Get recommendations’ button and Semrush will analyze your content.

It will start by giving the post an overall score.

By default, the following sections offer simple summaries. You can switch to a more detailed report by clicking the hamburger icon at the top right of the Semrush SEO Writing Assistant, and then selecting ‘Switch layout’ from the menu.

Checking Target Keywords Using Semrush SEO Writing Assistant

You can now scroll down to the SEO report. Semrush will check the top 10 results for the given keywords to generate a list of semantically related keywords that you can include in your content.

Keywords already included in your article will appear with a green background. You can go ahead and start adding missing keywords to your existing content where applicable or expanding your content to add new sections when necessary.

As you write, the tool will also adjust the readability and article length scores to match the average scores of top results.

Checking Tone of Voice Using Semrush SEO Writing Assistant

All SEO experts and marketers advise using a casual tone for all your articles. Search engines consider this conversational tone to be more engaging and useful for most audiences.

Now the problem is that sometimes it becomes harder to maintain a casual tone throughout the article.

SEO Writing Assistant comes with a ‘Tone of Voice’ checker. This AI-powered tool checks your content’s tone and gives it a score ranging from formal to casual.

Most articles fall somewhere in between, so don’t worry if it says your article has a neutral tone.

You will also see a list of your most casual sentences. You can consider rewriting these so they are less casual.

Checking Internal Links Using Semrush SEO Writing Assistant

Links play a crucial role in SEO and the SEO Writing Assistant helps you keep track of links inside your article.

It will let you know if your article does not have an optimal number of internal links. It will also check for external links and links to your homepage.

This tool comes in handy if you have other authors working on articles. Editors can quickly see if the article includes internal links to other posts on your website.

Checking Plagiarism in WordPress with SEO Writing Assistant

If you are hiring writers to contribute articles to your blog, then you’ll need to make sure that the articles they are submitting are original content.

Normally, editors and website owners use plagiarism checkers like Grammarly, CopyScape, or Google to see if an article is original.

The SEO Writing Assistant makes this easier with a built-in Plagiarism Checker tool.

The downside is that even with the paid plans, you can only perform a limited number of checks.

If you need more, then you can buy additional checks from your subscription page on the Semrush dashboard.

Getting a Perfect SEO Score for Your Article

As you implement suggestions provided by the SEO Writing Assistant tool, your overall score will improve as well.

The overall score bar takes into account all the parameters and suggestions shown by the plugin. You need to make sure that each line on the chart turns green for better SEO rankings.

However, sometimes the plugin may suggest LSI keywords that may not fit in your content. You can safely ignore them instead of stuffing them into your article.

Remember that while these SEO tools provide recommendations, you know your audience better than these tools ever can. Keep your users in mind and make sure that they find your content useful and engaging.

Tracking Your SEO Performance in WordPress

Once you have started using SEO Writing Assistant for a while, you may want to track how it is affecting your website’s positions in search.

We have a detailed guide on how to track your website’s keyword rankings with Semrush and other tools.

You may also want to keep an eye on your top content using Google Analytics. The best way to do this is by using MonsterInsights. It brings your Google Analytics reports into WordPress and displays them in a human-readable format.

We hope this article helped you learn how to use SEO Writing Assistant in WordPress to improve SEO. You may also want to learn how to create automated workflows in WordPress, or see our list of the best social media plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Use the SEO Writing Assistant in WordPress to Improve SEO first appeared on WPBeginner.