Internal links play an important role in search engine optimization (SEO). They help search engines discover your content and rank them higher in search results.

In this article, we’ll list the best practices to use for internal linking for SEO.

How Does Internal Linking Improve SEO in WordPress?

Internal links are links between posts on your own website. Having internal links is important for your WordPress SEO. They help search engines like Google crawl your website and discover new content to index and rank.

Generally, the more links a page has pointing to it, the more likely it is to rank higher in search results. That means that you can use internal links to point to important pages on your site as a way to increase their traffic.

Internal links also help your visitors easily find related articles and provide a better user experience overall. This can also help increase pageviews and reduce your bounce rate.

That being said, let’s take a look at the best practices for improving SEO by adding internal links in WordPress. Since this is a comprehensive guide, we have included a table of contents for easier navigation.

1. Make Internal Linking a Habit

We recommend that you make a habit of linking to your older articles from your new articles.

It’s a great way to develop a contextual relationship between your new and old posts. It also allows you to pass relevant link juice to your older articles.

Because internal links play such an important role in SEO, we have even made it part of our pre-publish blog post checklist for WPBeginner writers.

You can also edit your older articles to add links to your newer content whenever you publish. Many successful bloggers dedicate time to adding internal links that point to new articles on a weekly or monthly basis.

This will help you boost your pageviews, increase the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.

WordPress makes it easy to search for your old posts right inside the post editor. Simply select the text you want to link and click on the link button in the toolbar that appears.

A text pop-up will appear below your highlighted words. Then, you can start typing to search for the older articles you want to link to.

To learn more, see our beginner’s guide on how to add a link in WordPress.

2. Monitor Your Internal Link Performance in WordPress

It’s helpful to see your website’s SEO performance in terms of links by using a tool such as the Links Report in Google Search Console. This is a helpful starting point for working out how to improve internal linking on your site.

The Links Report will show you how many pages are linking to this page. You can compare it with other pages and see whether pages with more internal links are ranking higher than posts with many internal links.

If you find that posts with more links do rank higher, then you can go ahead and start adding internal links to pages that you want to rank higher. For the details, see our guide on using Google Search Console to effectively grow your website traffic.

Just make sure you are only linking to the article when it makes sense. Adding links where they don’t make sense creates a bad user experience.

Another way to monitor the impact of internal linking is to see which keywords are gaining or losing position. All in One SEO makes this extremely easy with the Search Statistics feature.

Once you connect the plugin with Google Search Console, All in One SEO will fetch your Google Search Console data and present it under All in One SEO » Search Statistics.

The keyword positions chart shows a graph of your site’s keyword positions.

Below this, you’ll see the Keyword Rankings overview box. This shows your top 10 keywords, and if you use them for internal links they are very likely to be clicked.

3. Improve Your WordPress Site’s Internal Linking With a Plugin

If you’re not sure which posts you want to link to, then you will often find it faster to add internal links in WordPress using an internal linking plugin.

We recommend using All in One SEO. It includes a unique Link Assistant feature that lets you add links to your old and new content without having to open up the post. Plus, it provides link recommendations, detailed link reports, and much more.

To set up the plugin, see our guide on how to set up All in One SEO for WordPress correctly. After that, simply navigate to All in One SEO » Link Assistant in your WordPress dashboard.

Link Assistant will crawl every link on your website and then show a comprehensive list report.

The report will show you an overview of the links with total counts for internal, external, and affiliate links. It will also show you the number of orphaned posts that have not yet been linked to from another post or page.

You can switch to the Links Report tab for detailed information on all your links. Here you’ll see a list of all your posts and pages with columns for internal, external, and affiliate links.

It will also show a number of suggestions where you can add links.

For more details, you can click on the right arrow button next to a post or page. This will show all links organized in different tabs. From the suggestions tab, you can quickly view link suggestions and add links without directly editing a post or page.

Link Assistant also helps you discover more internal linking opportunities.

You can switch to the ‘Linking Opportunities’ tab to see suggestions about how to improve the internal linking on your website, and also see the list of orphaned posts so you can add links to them.

Another plugin useful for internal linking is Semrush SEO Writing Assistant because it can help you keep track of links inside your article.

For example, it lets you know when your article has too many or too few internal links and also suggests ways you can improve your links.

This tool also comes in handy if you have other authors working on articles. Editors can quickly see if the article includes internal links to other posts on your website.

We show you how to use this plugin step-by-step to improve your SEO in our guide on how to use the SEO Writing Assistant in WordPress.

4. Display a List of Your Most Popular Posts in WordPress

You can use a WordPress popular posts plugin to point users toward the articles that other users have already found helpful. These plugins automatically create a list of internal links to your most popular content.

Popular posts are usually your most successful content, which means they are more likely to increase user engagement, conversions, and sales. They are also a good opportunity for internal linking to your other less popular articles.

For example, MonsterInsights has a feature that allows you to show your popular articles anywhere on your WordPress site. You can use also use inline popular posts to show articles inside your content.

If you want to show articles in the sidebar or at the end of your content, then you can select the Popular Post Widget. MonsterInsights even lets you display your top-performing products anywhere on your eCommerce store.

You can learn more in our guide on how to display popular posts in WordPress.

5. Create List Posts That Roundup Other Articles in WordPress

Another way to increase the number of internal links on your WordPress blog is to create roundups of your existing content. You do this by creating a new post that mentions your best articles on a certain subject to give a detailed overview of the topic.

In fact, you’re reading a post like that now.

Luckily, there are some plugins that make this job easy. For example, WP Tasty Roundups allows you to quickly repurpose your existing content into beautiful roundup posts that rank in search results.

All you need to do is type one or two keywords into the built-in search functionality, and the plugin will automatically pull images, titles, descriptions, and links from relevant posts into your roundup list.

6. Get Google Sitelinks for Your WordPress Site

Sitelinks are a feature on Google search engine results pages (SERPs) where additional sub-pages appear under a website in the search results.

These are often internal links to the most popular pages of that website.

The top 3 spots on Google get the most clicks. When sitelinks are shown for a website, it takes up the same amount of space as three regular search listings.

Having this much screen space dedicated to your site significantly increases your overall click-through rate. Simply put, more visitors will visit your website from the keyword.

While there is no guaranteed way to get Google to show sitelinks for your website, it certainly helps to create lots of internal links to your most important posts and pages.

You can learn more in our guide on how to get Google sitelinks for your WordPress site.

7. Preload Links in WordPress for Faster Loading Speeds

Link preloading is a browser technology that will load links in the background before a site visitor clicks them. This makes your website seem faster, which can improve SEO.

Because loading speed is one of the top indicators for search engine rankings and user engagement, when your internal pages are preloaded, your visitors are more likely to stay on your website longer.

They are more likely to view more pages because they’re loading instantly.

The easiest way to preload links is by using the Flying Pages plugin. It simply adds intelligent preloading to make sure preloading won’t crash your site or even slow it down.

We show you how to set up the plugin step-by-step in our guide on how to preload links in WordPress for faster loading speeds.

8. Find and Fix Broken Links in WordPress

Broken links are bad for your website’s SEO. Search engine crawlers find new content on your website by following internal links, so a broken link can stop them from indexing a new post.

They also negatively impact user experience because broken links will return a 404 error. If a visitor clicks on a link and is unable to find a page they’re looking for, then they may leave.

You can easily find and fix broken links on your WordPress website using All in One SEO.

AIOSEO offers a powerful redirection manager that helps track 404 errors on your website and lets you set up permanent 301 redirects to fix broken links.

To learn more, see our detailed guide on how to find and fix broken links in WordPress.

9. Update Internal Link URLs When Moving a Site to a New Domain

If you ever move your WordPress site to a new domain name, then it is important to update all internal link URLs. Otherwise, you will have lots of broken links.

You should start by changing the WordPress address and site URL by visiting the Settings » General page from your WordPress dashboard.

But you will also need to change the URLs of every internal link added to your posts and pages.

You’ll find the simplest way to do this in our step-by-step guide on how to easily update URLs when moving your WordPress site.

10. Use MediaWiki Syntax to Quickly Add Internal Links to WordPress

If you want to make internal linking a habit, then it helps to use the most efficient method. Since WordPress 6.0, WordPress has supported standard MediaWiki syntax to quickly add internal links when creating or editing a post.

You can now quickly add links by adding two square brackets followed by the post title. The animated gif below shows you how easy this feature is to use inside WordPress.

The link will automatically add the correct URL to the post, and use the post title as an anchor link.

If you know the title of a post (or even just part of it), then using the double square bracket method is the fastest way of creating an internal link.

11. Track Which Internal Links Are Clicked in WordPress

One of the best ways to uncover how users interact with your website is to track which internal links your visitors are clicking. Tools such as MonsterInsights can help you see which internal links your visitors are the most interested in.

You can then use these insights to improve the way you add internal links to your posts and pages.

We offer detailed instructions on tracking different types of links in our guide on how to track link clicks and button clicks in WordPress.

You might also like to see our guide on how to track user engagement in WordPress.

12. Enable Breadcrumbs in WordPress or WooCommerce

Breadcrumb navigation is a term used to describe a hierarchical navigation menu presented as a trail of links.

It’s often used as a secondary navigation that allows users to go up in the website’s hierarchy of pages.

Breadcrumbs are great for internal linking because they define a clean path or trail to the page you are on.

These breadcrumbs also appear in search results giving your site an extra advantage in rankings.

We cover two ways to add breadcrumbs in our guide on how to display breadcrumb navigation links in WordPress. Most users will find Method 1 easier, using All in One SEO.

You can also use All in One SEO to enable breadcrumbs for your WooCommerce products. For details, see the fifth tip in our guide on WooCommerce SEO made easy.

We hope this tutorial helped you learn how the best internal linking practices for SEO. You may also want to see our ultimate WordPress security guide, or check out our list of tips on how to increase your blog traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Internal Linking for SEO: The Ultimate Guide of Best Practices first appeared on WPBeginner.

Optimizing your site for search engines can be a challenge if you’re not sure what to look for. Many website owners will ensure basic SEO practices but overlook technical elements.

In this article, we will show a WordPress technical SEO framework and share a checklist you can use for your business.

Why Do You Need a WordPress Technical SEO Framework?

Technical SEO is a key component of your WordPress SEO strategy. You could be creating the world’s best content, but if search engines can’t find and understand your content, then all your efforts are wasted.

That’s why it is important to have a WordPress technical SEO framework.

Our WordPress SEO framework checklist will ensure that search engines can easily crawl and index your content. Plus, you can also evaluate other technical aspects of your WordPress website that might be preventing you from achieving higher rankings.

For example, your website might be taking a long time to load. This would result in poor rankings since the page load time is a ranking factor.

Similarly, you might have mistakenly added nofollow tags and prevented search engines from crawling and indexing your content.

How to Evaluate Technical SEO in WordPress

There are many SEO tools that let you conduct SEO audits and find out if your site is technically optimized. However, not all tools will show details inside your WordPress dashboard.

The easiest way to evaluate technical SEO for your WordPress site is by using All in One SEO (AIOSEO). It is the best WordPress SEO plugin that helps you optimize your website for search engines.

It offers a free SEO Analysis tool that you can use to conduct a technical SEO audit. The tool is available in the AIOSEO Lite version, which you can use for free. There are also premium AIOSEO plans that offer more features like schema markups, sitemaps, redirection manager, and more.

First, you’ll need to install and activate the AIOSEO plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, you can go to All in One SEO » SEO Analysis from your WordPress admin panel. Under the ‘SEO Audit Checklist’, you’ll see an overall score for your website.

Next, you can scroll down to the Advanced SEO and Performance sections.

Here, the plugin will evaluate the technical SEO aspects of your website based on different parameters and ranking signals. It will then highlight missing elements and critical issues that could stop your site from ranking higher.

You can use AIOSEO to continuously monitor your site’s technical SEO and fix issues. Similarly, you can also perform a competitor analysis and see what they’re doing differently for their technical SEO optimization.

That said, let’s look at our WordPress SEO framework checklist that you can use to ensure higher rankings and organic traffic. You can click the links below to jump ahead to any section:

1. Ensure Your Website is Visible to Search Engines

The first thing you need to check is whether search engines are able to find your WordPress site.

You can simply enter site:example.com in the search engine and see if your website appears in the search results. Just replace ‘example.com’ with your own domain.

If your site isn’t showing up, then you can check the visibility settings in WordPress.

Go ahead and visit the Settings » Reading page from your WordPress admin panel. Next, scroll down to the Search engine visibility setting and be sure the ‘Discourage search engines from indexing this site’ option is unchecked.

This option is usually enabled if your website is under construction or is put in maintenance mode.

2. Uncover Crawling and Indexing Issues

If your website is visible to search engines, then it is important to check that your content is crawled and indexed.

Crawling is the process where Google, Bing, and other search engines discover and understand your website. Indexing is the process where search engines collect and store information about your website.

A simple way of checking crawling and indexing issues is using webmaster tools. For example, Google Search Console is a free tool by Google that shows your site’s performance on search results, helps uncover bugs, and allows you to submit your site to Google.

If you haven’t connected to the webmaster tool, then see our guide on how to add a WordPress site to Google Search Console.

In Google Search Console, you can head to the ‘Pages’ report. Here, you’ll see pages that are indexed and not indexed.

Next, you can scroll down to the ‘Why pages aren’t indexed’ report.

Google Search Console will show you crawling and indexing errors on your website and which pages are affected by them. You can then resolve these issues, so your web pages can appear in Google search results.

Besides that, you can also check indexing and crawling issues for individual URLs.

Simply enter the page link in the URL inspection tool at the top. Google Search Console will then show you a report on whether the URL is indexed and on Google.

If it is not, then you’ll see a ‘URL is not on Google’ message. To fix this, you can click the ‘Request Indexing’ button so Google can crawl and index your page.

3. Make Sure Your Website is Secure with HTTPS

Another important thing to check from a technical SEO framework standpoint is whether your website is secure or not.

Google and other search engines will give preference to sites that use HTTPS over those that use HTTP. To secure your site, you will need an SSL certificate to encrypt the connection between your website server and the user’s browser.

You can check this by looking for the padlock sign in your browser’s search bar at the top.

Most WordPress hosting companies now offer free SSL with all their plans. You can ask your host to see if they offer that.

For more details, please see our guide on how to move your WordPress site from HTTP to HTTPS.

4. Find and Fix Broken Links

Broken links are bad for your website’s SEO framework, and it negatively impacts your user experience. These are links that no longer exist and will return a 404 error.

Since search engine crawlers find different pages on your website by following internal links. A broken link can stop them from discovering new content. As a result, your page might not get indexed in the search results.

Similarly, if a visitor clicks on a link and is unable to find a page they’re looking for, then they might exit your website.

With All in One SEO (AIOSEO), you can easily find and fix broken links on your WordPress website.

It offers a powerful redirection manager that helps track 404 errors on your website and lets you set up permanent 301 redirects to fix broken links.

To learn more, you can follow our detailed guide on how to find and fix broken links in WordPress.

5. Look for Duplicate Versions of Your Site

It is important that Google and other search engines only index one version of your website.

Your website can have different versions, but they should all point to one version. For example, you can have a site that has www and non-www version or HTTP and HTTPS version:

https://www.example.com
https://example.com
http://www.example.com
http://example.com

Whether you choose a www or non-www version, all the URLs should redirect to the primary WordPress URL. Otherwise, Google will consider each version as a different website.

This can negatively impact your overall SEO rankings. Search engines won’t know which version to index, and it could cause duplicate content issues.

You can check the primary URL for your site by going to Settings » General from the WordPress dashboard. Next, look at the web address in the ‘WordPress Address (URL)’ and ‘Site Address (URL)’ fields.

With AIOSEO, you can automatically set the proper canonical URL in your site header, so search engines will know your preference.

6. Use SEO-Friendly URL Structures

After setting a primary URL for search engines to index, you can now check the URL structure of your website.

URL structure plays an important role in your SEO. Having an SEO-friendly URL structure will help Google, Bing, and other search engines easily crawl your pages and understand your content.

Here’s an example of a bad URL structure:

https://www.example.com/category.php?id=42012

Instead, you should be using URLs that describe the content, like:

https://www.example.com/blog/how-to-start-a-wordpress-website

You can create SEO-friendly URLs by making sure that they are short and descriptive. Besides that, don’t forget to include a keyword in the permalinks, use hyphens to separate words, keep all the words in lowercase, and don’t use stop words.

Pro Tip: Don’t include numbers in your URL slugs, either. That way, you can update your content in the future

7. Ensure Your Site is Mobile Friendly

The next item in the technical SEO framework checklist is to ensure your WordPress site is mobile responsive.

With Google now going mobile-first, it will now index your site’s mobile version instead of the desktop version.

You can check your site’s mobile responsiveness by using the free Google Mobile-Friendly Test tool.

Simply enter your website URL and click the ‘Test URL’ button.

The tool will then show results for your website. You can see if it is mobile-ready or not.

If your site is not mobile-friendly, then you can start by changing to a responsive WordPress theme.

You can also follow our guide on how to change your WordPress theme without losing any data or traffic.

8. Check Your Website Speed and Improve Performance

Your website speed is also a critical part of your WordPress technical SEO framework. Google uses page load speed as a ranking factor and will rank fast-loading sites higher compared to slow-performing websites.

You can check website load time by running a site speed test. For instance, you can use MonsterInsights, which is the best Google Analytics plugin that shows a site speed report inside your WordPress dashboard.

You’ll first need to install Google Analytics to your WordPress site using MonsterInsights.

After that, you can head to the Insights » Reports page from your WordPress admin panel. Next, you can go to the ‘Site Speed’ tab. Here, you’ll see an overall score for your website speed for desktop and mobile.

The report will also show other metrics that are important for measuring your website speed.

If you scroll down, then MonsterInsights offers recommendations and benchmark goals for each metric you should target.

To improve website load time, you can see our ultimate guide to boost WordPress speed and performance.

A quick tip that you can use to improve your website speed is minifying your CSS and JavaScript files.

The term minified means reducing the size of website files by removing white spaces, lines, and unnecessary characters. When a user visits your website, different files are sent to the user’s browser, which includes CSS, HTML, and JavaScript files.

By reducing the file size, you can significantly improve website speed and performance. There are many WordPress plugins and hosting services that allow you to minify CSS and JavaScript files, like WP Rocket and SiteGround.

For more details, you can check out our guide on how to minify CSS and JavaScript files in WordPress.

9. Improve Your Internal Linking Structure and Remove Orphaned Pages

Internal links play an important role in your website’s technical SEO framework. Search engines reward websites that have a proper internal linking structure without too many orphaned pages.

AIOSEO has a powerful SEO Link Assistant feature that makes it easy for you to discover link opportunities and even automate the process for you.

It is the best internal linking plugin for WordPress that crawls the links on your WordPress website and provides a detailed report. You can see the number of internal links, outbound links, and affiliate links for each post and page.

You can see all the link suggestions in one place, and it can even automatically go back and add internal links in your older posts with a single click.

10. Generate XML Sitemaps and Submit Them to Search Engines

Another important part of technical SEO framework is making it easier for search engines to find your content. One of the ways you can do that is by creating an XML sitemap.

It tells search engines about the important pages on your website. This way, search engine bots can crawl your site faster and index your content. While a sitemap won’t boost your rankings, it will improve the overall crawling and indexing process.

You can create and customize the sitemap using AIOSEO. The plugin will automatically generate a sitemap upon activation. Besides, it also lets you create a video sitemap, a news sitemap, an HTML sitemap, and an RSS sitemap.

Once you’ve created a sitemap, you can then submit it to different search engines using their webmaster tools.

For instance, Google Search Console gives the option to enter the sitemap URL and submit it to the search engine. To learn more, you can see our guide on how to submit your site to search engines.

Similarly, you can also add your site to Bing Webmaster Tool and then submit an XML sitemap to improve crawling and indexing.

11. Use Schema Markup for Rich Snippets

The next technical SEO framework item you should check is schema markup. It helps search engines understand your content better and how it will appear on the search results.

You can use schema markup for recipes, reviews, events, organizations, FAQs, blog posts, product pages, multiple locations for local businesses, and more.

Search engines can use this information and display rich results. It also helps capture Google featured snippets, which can increase organic clicks and traffic.

For example, here’s how Google shows recipes, ingredients, ratings, cooking time, and other information for blog posts that use a recipe schema markup.

You can easily add a schema markup in WordPress and WooCommerce using AIOSEO.

The plugin lets you choose the schema type depending on your content, and it takes care of the rest.

With AIOSEO, you can also add completely custom schema markups based on your needs using the WordPress custom schema generator feature. This can help you get star ratings, and other rich snippets in Google.

12. Optimize Your Robots.txt File for SEO

Robots.txt is a text file that specifies instructions for search engine bots on how to crawl your website. You can tell which pages to crawl and which pages to skip while crawling.

Here’s what a robots.txt file would look like for a WordPress site:

User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-admin/
Disallow: /readme.html
Disallow: /refer/
 
Sitemap: http://www.example.com/post-sitemap.xml
Sitemap: http://www.example.com/page-sitemap.xml

Adding a robots.txt file helps save the crawl quota. A search engine crawler will crawl a certain number of pages during a session. If they don’t finish crawling all the pages on your site, they will resume crawling in the next session.

This can slow down the indexing of your content, and it will appear in search results after some delay. That’s why optimizing the robots.txt file is an important component of the technical SEO framework.

You can disallow pages unnecessary pages like the WordPress admin area, theme folder, plugin files, and more. This way, you get to save the crawl quota and allow search engine bots to crawl even more pages.

On the other hand, you can add sitemaps and other important pages to robots.txt. This way, search engines will crawl and index them as quickly as possible.

A simple way of optimizing the robots.txt file is by using AIOSEO. You can enable custom robots.txt using the plugin and add rules to allow or disallow search engines to crawl.

To learn more, please see our guide on how to optimize your WordPress robots.txt for SEO.

13. Make Sure Google Doesn’t Flag Your Site for Malware

Another important technical SEO checklist item is to ensure your site isn’t flagged by Google for malware or unwanted software.

If your website is a security risk for users, then Google will show the following warning message:

This can be really bad for your WordPress SEO. It will keep people away from visiting your website, and impact your rankings, and overall website traffic.

To scan for malicious files on your website, you can use a WordPress security scanner. At WPBeginner, we use Sucuri as it is the best WordPress firewall and security plugin. It checks for vulnerabilities like malware, spam injection, malicious code, and helps clean up the website.

You can also take a look at our guide on how to fix ‘this site ahead contains harmful programs’ error in WordPress, if Google flags your site for malware.

14. Use Server Side Rendering vs Client Side Rendering

Another technical SEO best practice is ensuring that your site’s JavaScript renders on the server side and not on the client side.

Server-side rendering is when the JavaScript files render on the website server. While client-side rendering is when the JavaScript files render in the user’s browser.

Client-side rendering is bad for your site’s user experience and SEO. All the burden of loading your site quickly falls on the visitor. Plus, search engine bots use JavaScript resources for crawling and indexing your content. This could result in JavaScript content being missed by crawlers and not included in the search engine index.

With server-side rendering, your website server ensures everything loads quickly. This way, you get a better user experience, faster page load speed, and reduce any risk of content being missed from indexing.

One way of ensuring that JavaScript is rendering on your site’s server is by running a site speed test. If your website speed is low, then it could be because of this issue. You can also look at crawled pages in Google Search Console and see if Google missed any content while crawling. If it did, then it could be because of JaveScript-related SEO issues.

That’s it. You’ve made it to the end of the list. You don’t need to go through each and every point in the technical SEO framework at once. Simply go one step at a time and work your way through the list.

We hope this article helped you learn about WordPress technical SEO framework. You may also want to see our comparison of the best keyword research tools, and our proven tips on how to increase your blog traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 14-Step Technical WordPress SEO Framework (Proven Checklist) first appeared on WPBeginner.

It is our #1 recommendation as the must-have SEO toolkit, and this is the exact tool that we use on our website. For beginners, All in One SEO provides the most comprehensive SEO features in one plugin.

In this article, we’ll share some of the AIOSEO power hacks that will help you take your WordPress SEO to the next level.

What Makes All in One SEO The Best SEO Toolkit for WordPress Users?

All in One SEO for WordPress is the original WordPress SEO plugin on the market.

Currently over 3 million websites use AIOSEO including WPBeginner, and it is one of the top 20 most installed WordPress plugins of all time.

There’s also a free version of AIOSEO available that you can use if you’re just getting started.

All in One SEO was first released in 2007, just a few years after WordPress introduced the ability to install plugins to extend WordPress functionality.

In 2020, AIOSEO was acquired by Awesome Motive (the management company of WPBeginner). Since then, it has evolved into the most powerful and modern WordPress SEO plugin.

We use it on all our websites to improve our WordPress SEO rankings, including WPBeginner. That’s because the features are unmatched by any other SEO plugin on the market.

That being said, let’s take a look at some of the coolest things that you can do with All in One SEO.

Here is a list of topics we’ll cover in this guide.

1. Ability to Add Dynamic SEO Title and Descriptions

SEO titles and descriptions are highly important when optimizing your content for SEO. Search engines assign them slightly more weight than other parts of your content.

The SEO title also appears in search results and can help you get more clicks and bring more traffic to your site.

Many site owners often go back to old posts and edit their SEO titles to help optimize them. For instance, you may have mentioned the Current Year or pricing in the title which may become outdated.

All in One SEO allows you to use smart tags in SEO title and description fields. These tags dynamically update to match the conditions they are used for.

For instance, you can add the ‘Post Title’ tag, and it will automatically use your post or page’s title as the SEO Title.

Similarly, you can use the ‘Current Year’ or ‘Current Month’ tags, and it will automatically display the current year or month in your post title.

AIOSEO comes with the following smart tags that you can select by clicking on ‘View all tags’.

• Author First Name: The first name of the post author.
• Author Last Name: The last name of the post author.
• Author Name: The display name of the post author.
• Categories: All categories that are assigned to the current post, comma-separated.
• Category Title: Current or first category title.
• Current Date: The current date.
• Current Day: The current day of the month.
• Current Month: The current month.
• Current Year: The current year.
• Custom Field: A custom field from the current post.
• Permalink: The permalink for the current post.
• Post Content: The content of your post.
• Post Date: The date when the post was published, localized.
• Post Day: The day of the month when the post was published, localized.
• Post Excerpt: The excerpt defined in your post settings.
• Post Excerpt Only: The excerpt defined in your post.
• Post Month: The month when the post was published, localized.
• Post Title: The original title of the current post.
• Post Year: The year when the post was published.
• Separator: The separator is defined in the search appearance settings.
• Site Title: Your site title.
• Tagline: The tagline for your site, set in the general settings.
• Taxonomy Name: The name of the first term of a given taxonomy that is assigned to the current post.

Want to make your SEO title even more attention-grabbing?

How about adding emojis into your post title or description? All in One SEO makes it super easy to use Emojis in your SEO title and descriptions.

Simply click on the emoji button to search and add an emoji.

2. Helps You Write Good Headlines and SEO Titles

Now you might already know that CTR (click through rate) plays an important role in SEO rankings.

This means that you have to write good headlines and SEO titles that encourage users to click when your site appears in search results.

All in One SEO comes with a built-in headline analyzer tool. It will automatically show you a score for your post title or headline.

Plus, it will also show you practical tips to improve the effectiveness of your title.

For instance, it may recommend using power words or removing stop words from your SEO title.

For more details, see our tutorial on how to use the headline analyzer in WordPress to improve SEO titles.

3. Comes with a Dynamic and Customizable Table of Contents Block

Reading longer articles can be difficult for your users, and they may lose interest in scrolling down while looking for the information they need.

This is where the Table of Contents block comes in.

It creates a list of topics covered in an article, and you may have seen them in articles here at WPBeginner. In fact, this post has an AIOSEO table of contents at the top!

Clicking on an item in the list takes you to that section in the article.

Not only does a table of content help users, but it also improves SEO.

Search engines like Google may display your table of content items as ‘Jump to section’ links in search results.

A table of contents can also make your website appear as the featured snippet for a search keyword.

Google may display it above all results with a much larger excerpt.

Previously, WordPress users had to use a separate plugin to generate tables of contents or manually create them.

All in One SEO comes with a dynamic Table of Contents block. Simply add the Table of Contents block to your post or page, and it will automatically generate a table of content based on the headings present in your article.

You can edit any item in the table by simply clicking on it or hide an item by clicking on the hide button.

You can also reorder items by clicking on the Reorder button. This only adjust the order of the list, not the placement of content in your article.

Optionally, you can choose a list style for your table of contents.

Currently, it allows you to choose from a plain bulleted list or a numbered list style.

For more information, see our tutorial on how to easily add table of contents in WordPress.

4. Easily Add NoFollow Attribute to External and Referral Links

Links or backlinks are an important search engine ranking factor.

When you link to an external website, search engines consider that as a ranking signal. They will pass a small portion of your domain authority (link juice) to the other website.

Many SEO experts believe that they can rank higher in search results by adding the nofollow attribute to external and referral/affiliate links.

All in One SEO makes it super easy to add the nofollow attribute to links in your posts and pages.

Simply select the text that you want to link to and then click on the link button in the block toolbar.

You’ll see the option to add the link URL and a check box to add the nofollow attribute.

You can learn more about nofollow by viewing our article on how to easily add nofollow links in WordPress.

5. Generate Keyword Ideas while Writing Posts

Keywords are the focus keyphrases that your users may type in a search engine to find your content.

You can set a focus keyword or keyphrase for an article in All in One SEO settings and then optimize your content around it.

The plugin will show you an SEO score for your focus keyphrase with practical tips to improve it.

The best part is that it also helps you generate additional keyword ideas with Semrush.

Simply click on the get additional keyphrases button and a popup will take you to the Semrush website.

You can login with your existing account or create a free Semrush account.

After that, you will be asked to give Semrush permission to access your WordPress website. Click on the Approve button to continue.

You’ll now see a list of keyword ideas that match your original focus keyphrase.

The list is sorted with high search volume keywords appearing on top.

You can click on the Add Keyphrase button next to a keyword and add it to the additional focus keyphrases for your post or page.

You will now see scores for these additional focus keyphrases with recommendations to improve their score.

This helps you make your content more comprehensive and useful for your users while making it more authoritative for search engines as well.

To learn more, check out our article on how to do proper keyword research for your WordPress blog.

6. Get a Practical SEO Score for Your Content

All in One SEO gives the most comprehensive and practical SEO score to your content.

It appears as a button on the top right corner of the post editor, clicking on it will bring up the TruSEO panel.

You will see a snippet preview and below that, you’ll find tips divided into the following areas:

• Focus Keyphrase and Additional Keyphrases
• Basic SEO
• Title
• Readability

You can click on any of them to expand and view the suggestions.

Errors will be highlighted in red with helpful descriptions to fix them.

SEO score is just a recommendation tool and does not guarantee search rankings. Any score above 70 is good for most types of content.

7. Comes with The Most Comprehensive Schema Markup Support

Schema markup is a special type of HTML code that you can add to your WordPress website to tell search engines more about your content.

For instance, you can tell the search engines that a particular page is a blog post, a recipe, a FAQ page, a news article, or a product page. Search engines can then use this data to display rich results.

Other WordPress SEO plugins only ship with limited schema markup support. Users had to install separate plugins to add proper schema markup for different content types.

All in One SEO solves this problem by adding the most comprehensive Schema markup support available.

It allows you to easily add schema markup in WordPress and WooCommerce. You can set the default Schema markup for different content types from plugin settings.

You can also change schema markup for individual posts and pages.

This comes in handy if you want to use your blog posts for different types of content such as recipes, product reviews, articles, and more.

Apart from content, All in One SEO also adds structured data required to be listed in Google My Business and Google Maps searches.

This allows your business to appear in Google Maps and business searches. Your listing gets an extended information panel with directions, phone numbers, business hours, and more.

Simply switch to the All in One SEO » Local SEO page and provide your business information.

If your business has multiple locations, then you can turn on the Multiple Locations option.

After that, the plugin will add a new Locations menu item to your WordPress admin sidebar.

You can now go to the Locations » Add New page to add a business location.

This will bring you to the Location editor page. First, you need to provide a title for your location and then add a little description.

You can also review options in the left column to set the location category and featured image.

After that scroll down to the AIOSEO Local Business section.

From here, you can add structured data for your location such as business name, logo, address, phone number, opening hours, and map.

Once you are finished, go ahead and click on the Publish button to save your location settings.

You can now repeat the process to add more business locations as needed.

For more details, please take a look at our article about adding multiple locations schema markup in WordPress.

8. Easy and Extensive Social Media Integration

Social media platforms are a big source of traffic for many website owners.

All in One SEO comes with super easy and extensive social media integration.

1. Easily Add Social Network Profiles and Default Settings

First, you can go to the All in One SEO » Social Networks page. From here, you can provide social media profile URLs.

If you use the same handle in all your social media profiles then you can simply check the ‘Use the same username for multiple social networks’ option.

After that, provide your username and All in One SEO will fill in the URLs for you.

The plugin also allows you to easily configure your website for popular social media platforms like Facebook and Twitter.

These options allow you to enable Open Graph metadata and provide default information that social media platforms can use when someone shares your content.

For instance, you can choose which image to use when someone shares a post. All in One SEO provides a bunch of options to automatically pick an image for Facebook and Twitter.

You can choose the featured image, the first image in the content, any attached image, the author image, any first available image, and more.

After configuring Facebook and Twitter, you can switch to the Pinterest tab. From here, you can also easily add the Pinterest verification code to verify your website on Pinterest.

2. Social Settings for Individual Posts and Pages

Once you have finished the default social networks setup, All in One SEO also provides you options to override these settings for individual posts and pages.

Simply edit a post or page and switch to the Social tab under the AIOSEO Settings section.

From here, you’ll see a preview of how your post will look on Facebook and Twitter.

Below that, you can override the default settings and change the post title, description, and social image.

If you change the data for Facebook, then you can use it for Twitter as well.

Simply switch to the Twitter tab and toggle the ‘Use Data from Facebook Tab’ option.

3. Add Social Profiles for Authors

You can also let search engines know which profiles are associated with an author or user on your website.

This allows search engines to discover and display social media profiles when someone searches for a specific person.

To add this, administrators can go to the Users » Profile page and other users can simply click on the Profile menu from the WordPress admin sidebar.

From here, switch to the social profiles tab and enter your social media profile URLs.

9. Add New Links or Cleanup Bad Links with AIOSEO Link Assistant

Links play a significant role in a website’s SEO rankings. However, as your website grows, you may add more internal links to some older posts than newer posts.

Going back to individual posts and adding links can become a tedious task. Particularly, if you have hundreds of articles.

All in One SEO solves this problem with the Link Assistant. It allows you to easily add links or clean up bad links with one click.

Here is how it works.

First, it automatically crawls your website and shows you a comprehensive link report.

From here, you can see an overview of the links with total counts for orphaned posts (posts that are not linked from any other post or page), external links, internal links, and affiliate links.

You can switch to the Links Report tab for detailed information on all your links.

You’ll see a list of all your posts and pages with columns for internal, external, and affiliate links.

It will also show a number of suggestions where you can add links.

For more details, you can click on the right arrow button next to a post or page.

This will show all links organized in different tabs. From the suggestions tab, you can quickly view link suggestions and add links without directly editing a post or page.

Want to discover more internal linking opportunities?

Switch to the ‘Linking Opportunities’ tab for more internal linking suggestions or check out the orphaned posts and add links to them.

Clean up Bad Links with 1-Click

You can view all external links that your website links to by clicking on the Domains Report tab.

From here, you can select a domain and delete all links to it with a single click.

This makes it super easy to clean up your website if it has been affected by malware that has added links to spam websites.

It also comes in handy when you no longer wish to link to a third-party website and immediately want to remove all links pointing to it.

10. Comes with Extensive XML Sitemaps with Powerful Customization Options

An XML sitemap is a file that lists all your website content in an XML format, so search engines like Google can easily discover and index your content.

WordPress comes with built-in XML sitemaps, but these are too basic and you don’t have any tools to customize them.

All in One SEO comes with extremely powerful XML sitemaps.

These custom XML sitemaps are highly customizable. For instance, you can easily include or exclude individual post types or taxonomies.

Plus, you can disable sitemaps for date and author archives.

Below that, you can add any standalone page to your sitemap under the Additional Pages option.

For example, you can add your Shopify store or custom landing page hosted on the same domain.

Want to remove some content from your sitemaps? Turn on the Advanced Settings option and you can exclude posts, pages, categories, tags, and more

From here, you can also adjust the priority score for your homepage, posts, or taxonomies.

Lastly, you can even exclude images from your XML sitemaps if needed.

11. Appear in Google News with News XML Sitemaps

Do you run a news website or want your blog to appear in Google News?

News results may not only appear prominently on the main search page but can also appear on the News tab or in Google Discover on mobile devices.

All in One SEO allows you to easily create a News Sitemap which is a requirement for Google News results.

Simply switch to the News Sitemap tab and turn it on.

After that, you can provide a title for your news publication.

Next, you need to choose which post types you want to include in your news sitemap.

Need even more control over your news sitemap?

All in One SEO allows you to easily exclude specific items from your news sitemap.

Simply toggle the Advanced Settings switch to show more options. From here, you can search for the post or page you want to exclude and click on the + button to add it.

12. Easily Create Customizable HTML Sitemaps

HTML Sitemaps are sitemaps for your users and can be added anywhere on your website.

They help users easily navigate a website and find the information they need. Many organizations, government websites, and small businesses find them quite helpful.

All in One SEO lets you easily create HTML sitemaps.

Simply go to the All in One SEO » Sitemaps page and switch to the HTML Sitemap tab.

From here, you can switch to the toggle next to Enable Sitemap to turn on HTML sitemap.

Below that, you can choose how you want to display the sitemap by choosing one of the following options.

• Dedicated Page
• Gutenberg Block
• Shortcode
• Widget
• PHP Code

Click to select your option and it will tell you how to use it.

For instance, choosing the Dedicated Page option, you will be asked to provide URL for a page where you want to display the Sitemap.

Below that, you can choose which post types and taxonomies to include, sorting options, and enable compact archives.

Want to exclude some posts or pages from your HTML sitemap?

No worries, you can simply click on the Advanced Settings section to exclude any content from your HTML sitemap.

13. Appear in Video Results with Video Sitemaps

Videos are the most engaging type of content and for some search keywords, Google may automatically include video results at the top.

Now, if you regularly publish video content or add video embeds to your posts, then this gives you a huge opportunity to rank higher.

Research shows, that users are more likely to click on a result with a video thumbnail than just plain text.

All in One SEO’s Video Sitemaps help you get ready to appear in video search results.

Simply go to All in One SEO » Sitemaps page and switch to the Video Sitemap tab.

From here you can turn on Video Sitemap and choose which post types or taxonomies to include.

By default, the plugin will divide your sitemap into indexes. These are smaller files containing a limited number of links.

You can also adjust how many links you want to include in a sitemap.

Just like any other sitemap, you can click on the Advanced Settings section to exclude any content that you don’t want to appear in video sitemaps.

14. Get Indexed Faster with RSS Sitemaps

Unlike regular XML sitemaps which have a complete set of links to your content, RSS sitemaps provide search engines links to recent changes on a website.

This helps search engines more easily discover recent changes on a website. Google recommends using both XML sitemaps and RSS sitemap for optimal crawling.

All in One SEO allows you to easily generate an RSS sitemap for your website.

Simply go to the AIOSEO » Sitemaps settings page and switch to the RSS Sitemap tab.

From here, toggle the Enable Sitemap switch to turn on the RSS sitemap.

Below that you can choose the number of posts and which post types to include.

For more information, take a look at our guide on how to easily add RSS sitemap in WordPress.

15. Easily Add Your Site to Webmaster Tools & Google Search Console

All top search engines provide website owners with easier tools to see how their website is performing in search and get alerts if something goes wrong.

Google calls it Google Search Console. Bing and other search engines call their programs webmaster tools.

Once you sign up for them, you will be asked to verify your ownership by adding a code snippet to your website.

All in One SEO makes it super easy to add the verification code for all webmaster tools under one place.

Simply go to the All in One SEO » General Settings and switch to the Webmaster Tools tab.

Now simply click on a search engine, and then add the verification code.

Below that you will also find a text field called Miscellaneous verification. This allows you to add verification codes from any other third-party platforms to your website.

Now if you are wondering how to take advantage of webmaster tools, then you may want to see our expert tips on using Google Search Console like a pro.

16. Get New Content Indexed Quickly with IndexNow

IndexNow is an automatic ping that lets search engines know when a post or page (URL) on your website has been added, deleted, or updated.

This allows search engines to quickly update their search results speeding up overall SEO results.

Simply put, it’s instant indexing!

Currently, it is supported by Bing, but Google has indicated they will be testing it too.

All in One SEO allows you to implement IndexNow on your website with a few clicks.

First, you need to visit All in one SEO » Feature Manager page and toggle the Acivate switch under IndexNow box.

That’s all, the plugin will now automatically set up IndexNow for your website by generating an API key.

You can verify it by visiting the All in One SEO » General Settings page and switching to the Webmaster Tools tab.

From here, click on the IndexNow box and you’ll see the API key in place.

To learn more, you may want to see our guide on how to add IndexNow in WordPress for faster SEO results.

17. Customize Your WordPress RSS Feeds to Boost SEO

RSS feeds provide an easier way for users to subscribe to your content using feed readers like Feedly.

WordPress comes with built-in support for RSS feeds and generates separate feeds for your recent posts, categories, tags, archives, authors, and more.

All in One SEO allows you to customize your WordPress RSS feeds and make them more useful for your website.

Simply go to the All in One SEO » General Settings page and switch to the RSS Content tab.

From here you can add any content you want to display before and after content in RSS feed.

You can even use emojis and smart tags to automatically add elements like post, category, author link, and more.

For instance, All in One SEO automatically adds links back to your original post and website after each post in the RSS feed.

Now if someone uses your RSS feed to steal content from your website, they will be forced to display a link back to your website.

For more information, see our guide on how to optimize WordPress RSS feeds for your website.

18. Helps You Fix Search Crawl Budget Issues

SEO crawl budget is the number of times search engines like Google will crawl pages on your website.

Google sets a crawl budget for different domains based on its own algorithms. However, sometimes this budget is wasted if search bots spend most of the budget crawling less important pages on your site.

All in One SEO helps you fix that problem with the Crawl Cleanup feature. Simply go to the All in One SEO » Search Appearance page and switch to the Advanced tab.

From here, you need to scroll down to the bottom and switch the toggle next to the Crawl Cleanup option.

This will expand the section and will show you a bunch of options that you can exclude from crawling.

For instance, each WordPress category, tag, comments, archive, and author pages has its own RSS feeds. These get crawled, too, but are not highly important.

You can Disable them so that they are excluded from the crawl budget.

For more information, see our article on how to easily fix the SEO crawl budget issues in WordPress.

19. Easily Setup 301 Redirects

The 301 redirect is when a post or page on your site has been moved, and you want to point the user to the new location instead.

All in One SEO comes with a powerful Redirects Manager tool, which allows you to create and manage all sorts of redirects including 301 redirects.

Simply go to the All in One SEO » Redirects page to add a new redirect.

Enter the old URL in the source field and the new URL in the target field. After that, choose 301 Moved Permanently under the Redirect type option.

Click on the Add Redirect button to save your settings.

The best part is All in One SEO will show all redirects you set up and you can edit or disable a redirect any time you want.

For more information, see our tutorial on how to create 301 redirects in WordPress.

20. Detect 404 Errors and Fix Them

A 404 error occurs when a user visits a page on your website which is not there anymore. Perhaps it was deleted, the user entered an incorrect URL, or followed an incorrect link.

These errors create a bad user experience and can negatively impact SEO rankings.

Often, they go unnoticed by website owners until a user reports them.

All in One SEO fixes this problem by keeping a log of 404 errors on your website.

Simply go to the All in One SEO » Redirects page and switch to the 404 logs page to view them.

Now some of these links may be misspelled URLs with few hits, you can safely ignore those. Others would be links to posts that you may have deleted or changed their URLs.

In that case, you can simply click on the Add Redirect button and point that URL to the new location or any other relevant page.

For more details, see our article on how to easily fix 404 errors in WordPress.

21. Easy Full Site Redirects when Moving Site to Different Domains

Are you moving your WordPress website to a new domain name and worried about the SEO consequences?

All in One SEO’s redirect manager comes with super easy Full Site Redirects.

Basically, you can just paste the URL of your new domain name and it will redirect all users coming to your old domain to the exact pages on your new domain name.

This helps your new domain to rank quickly in search engines and also reduces the negative SEO consequences of moving to a new domain name.

For more on this topic, check out our guide on moving WordPress to a new domain name.

22. Faster Redirects Using Server Instead of PHP

WordPress comes with a built-in redirects system written in PHP. Many redirect plugins take advantage of it, including All in One SEO.

WordPress is used on many different types of servers and they can have different configurations that may affect redirects. Using PHP avoids dependency on server settings and makes sure that redirects work.

However, these PHP redirects are a bit slower. It is a small compromise and for most users, it is not even noticeable.

Still, some users may want to use the server to set up redirects for improved performance and speed.

All in One SEO gives those users an option to use faster redirects using the web server instead of PHP.

To use this method, you’ll need access to your server’s configuration files. You’ll also need to know how to safely make changes to those files.

To set it up, you can go to the All in One SEO » Redirects page and switch to the Settings tab. From here, you can click on the Web Server option under Redirect Method.

The plugin will then detect your web server and will show you an option to export redirect rules files for your web server which you can then manually place in your .htaccess file or your Nginx config file.

Next, click on the save change button to store your settings.

After that, the plugin will display a line of code that you need to add to your server’s configuration file.

If you’re using Apache as your web server, then the line should be included in the Apache virtual hosts file. You will then need to restart Apache.

If you’re using NGINX as your web server, then the line should be included in your nginx.conf file. You will then need to restart NGINX.

Keep in mind, too, that using server redirects will prevent AIOSEO from keeping logs of all redirects that occur.

23. Easily Import / Export Redirects

Want to import redirects you set up earlier using some other redirects plugin? Or perhaps you want to export your All in One SEO redirects to use elsewhere?

All in One SEO’s redirects manager can magically import redirects from other popular redirects and SEO plugins.

Simply go to All in One SEO » Redirects page and then switch to the Import / Export tab.

From here, you can import redirects from other plugins. All in One SEO can automatically import redirects from the following plugins:

• Redirection
• Yoast SEO Premium
• Simple 301 Redirects
• Safe Redirect Manager
• 301 Redirects Pro
• 30 Redirects
• Page Links To
• SEOPress Pro

It can also import redirects from All in One SEO as well.

In the right column, you’ll see options to export All in One SEO redirects data. You can choose to export different types of redirects or export all of them.

Lastly, the plugin also allows you to export your 404 error logs in CSV format. This comes in handy if you want to analyze the data in spreadsheet software like Google Sheets.

24. Advanced Yet Easiest Breadcrumb Navigation

Breadcrumb navigation is a navigational aid that provides users links in relation to where they are on a website’s navigational layout.

It’s like a path to show them how to get back to earlier parts of the website they may have visited before landing on their current page or post.

This provides users context, helps them discover more sections of your website, and improves user experience.

Search engines also use this information in the result snippet next to the URL.

All in One SEO comes with the easiest and most customizable breadcrumb navigation settings of any WordPress plugin on the market.

First, it automatically adds markup required by search engines to display breadcrumbs without you having to do anything.

It also gives you a full set of tools to customize breadcrumbs and display them on your website.

Simply go to the All in One SEO » General Settings page and switch to the Breadcrumbs tab.

From here, you’ll see different ways to easily display breadcrumbs on your website.

You’ll also see a link that will show you how to use these methods to display breadcrumbs.

Scroll down a little and you’ll find customization options for your breadcrumbs navigation links.

For instance, you can choose which separator you want to use, include a home link, set a prefix, and more.

Want to edit the Breadcrumbs template?

Scroll down to the Breadcrumbs template section. There you’ll see tabs for content types, taxonomies, and archives sections.

For instance, under Content Types, you can change templates for posts, pages, products, and attachments.

To edit the template switch the toggle next to ‘Use a default template’ option to reveal the settings.

You can then edit the default breadcrumbs template by switching toggles to show or hide the homepage or taxonomy links.

You can also use smart tags and even some HTML if needed. Simply insert the smart tags inside the HTML code anywhere you would put the same static information.

For more details, see our guide on how to add breadcrumb navigation in WordPress.

25. Turn On REST API for Headless WordPress

Are you building a headless WordPress website and don’t want to compromise on SEO?

All in One SEO allows you to turn on REST API for headless WordPress development.

Simply go to the All in One SEO » Feature Manager page and activate the REST API feature.

This allows you to use the All in One SEO metadata and output it into the front end of your website.

See the notes on All in One SEO website on how to fetch SEO data with REST API and output it in your source code.

26. Control Which Users Have Access to SEO Features and Settings

Want to hire an SEO expert to work on your website? All in One SEO gives you powerful access control features so that you can control which parts of your website they can access.

Simply go to the All in One SEO » General Settings page and switch to the Access Control tab.

First, you’ll see access control options for default WordPress user roles such as Editor, Author, and Contributor.

By default, they will have access to SEO settings for the content that they are allowed to edit in WordPress. To learn more see our WordPress user roles and permissions guide.

Editors also have permission to access SEO settings for General Settings, Search Appearance, Social Networks, and Redirects.

You can change options for each user role by switching the User Default Settings toggle next to a user role.

All in One SEO also adds two new custom user roles that you can use.

• SEO Manager – By default, they can access SEO settings for General Settings, Sitemaps, Link Assistant, Redirects, Local SEO, and individual pages and posts.
• SEO Editor – By default, they can access SEO settings for individual pages and posts.

You can also change their access by switching the Use Default Settings toggle.

To assign a user an SEO role on your website, you will need to add them as a new user in WordPress and set their user role to SEO manager or SEO Editor.

All in One SEO will then immediate apply the right permissions for them to do their job and boost your site’s rankings.

27. Seamless E-commerce Integration

All in One SEO provides the easiest WooCommerce SEO features. It allows you to add an SEO title, description, and product image which is then used by search engines.

It automatically applies schema markup which gives search engines more information to display in rich results for your products.

Plus, it includes product sitemaps, breadcrumbs, image SEO, and local SEO features. This makes All in One SEO the most comprehensive toolkit for eCommerce stores.

For more information, see our ultimate WooCommerce SEO guide for beginners.

28. Powerful Image SEO Features

Google image search can be a major source of traffic for many websites.

However, many users forget to add image alt and title tags when uploading images. If you have multiple authors then it becomes harder to notice if someone has missed those tags.

All in One SEO comes with an extensive image SEO addon that allows you to fix this by automatically generating these tags. To keep the software lightweight, it is not enabled by default.

You’ll need to activate it by visiting the All in One SEO » Feature Manager page.

After that, you need to visit the All in One SEO » Search Appearance page and switch to the Image SEO tab.

The first option here is to redirect attachment URLs.

All in One SEO automatically redirects attachment URLs back to the attachment because the attachment page itself only contains an image and does not have any SEO benefit.

Below that, you will find options to set up Image SEO settings. The two most important options here are the Title and Alt tags.

Under the Title tab, you can choose a default title scheme using the smart tags. AIOSEO will use your image file name as the title.

You can choose to remove punctuation like dashes or underscores. This allows you to convert your image title from ‘our-family-picnic’ to ‘our family picnic’.

Below that, you can also choose the casing for the tags. For instance, you can use all lowercase, title case, or sentence case.

Optionally, you can exclude posts, pages, or terms where you don’t want the plugin to automatically generate from image titles.

Next, you need to switch to the Alt tag tab and repeat the process.

Similarly, you can also generate captions and descriptions and modify filenames upon upload in a similar manner.

For more details, see our complete tutorial on Image SEO for beginners.

29. Safely Edit Robots.txt and .htaccess Files From WordPress Admin

You may sometimes come across tutorials asking you to edit your robots.txt or .htaccess file.

Editing these files can be difficult for beginners. Not to mention that a mistake there can break your website or affect its SEO.

To make this easier and safer for beginners, All in SEO comes with a built-in file editor where you can edit your robots.txt and .htaccess files without using FTP.

You can do that by visiting the All in One SEO » Tools page. For the robots.txt file, you can click on the button to view your current robots file.

You can also enable a custom robots.txt file and create an all new one.

Below that, you can allow or deny any user agents, and they will be added to robots.txt.

The .htaccess Editor tab will display the contents of your current .htaccess file.

You can simply edit it right there.

Note: You need to be very cautious about editing these files. A tiny mistake can break your website or damage its SEO.

30. Perform a Quick SEO Audit for Your Site

A lot of businesses hire SEO specialists and pay them to perform SEO audits for their websites.

All in One SEO helps you save money by allowing you to do a quick SEO audit for your website. This allows you to save money by fixing important SEO issues on your own.

Simply go to the All in One SEO » SEO Analysis page and the plugin will show you an SEO score of your website.

Below that, it will show you a checklist of SEO recommendations.

From here, you can see the issues that it found. Clicking on them will display a description of how to fix them.

As you can see in the image above, AIOSEO often has a button directly on the audit screen for you to use and fix the issues immediately.

31. Compare Competition with Built-in Competitor Analysis

Want to see how your competition is doing in terms of SEO?

All in One SEO can perform a quick SEO audit of your competitor’s websites too.

You can simply go to the All in One SEO » SEO Analysis page and switch to the Analyze Competitor Site tab.

To learn more see our guide on how to do an SEO competitor analysis in WordPress.

32. Easily Add No Index to Content You Want to Exclude from Search Engines

Want to exclude some posts or pages from search engine?

All in One SEO makes it super easy to No Index any content on your website with a click.

Simply edit the post, page, product, custom post type, or taxonomy that you want to remove or exclude from search engines and scroll down to the AIOSEO settings section.

From here, you need to switch to the Advance tab and toggle the switch next to the Use Default Settings option. This will reveal a bunch of options.

You can check No Index and No Follow to make sure that search engines don’t include this item in search results.

Additionally, you can block any archival of this page, translation, image index, snippet, or no ODP (open directory project). You can also set Max video preview to -1 to ensure that no embedded video preview is displayed.

33. Easily Import SEO Data from Other SEO Plugins

Want to switch from your old WordPress SEO plugin to All in One SEO for WordPress?

The good news is that All in One SEO comes with a built-in SEO data importer tool that fetches SEO data from your old plugin and imports it into All in One SEO.

Once you install and activate the All in One SEO plugin it will launch the setup wizard. During this, it will detect your old SEO plugin and give you the option to import SEO data from that plugin.

It will automatically detect your old SEO plugin when you run the setup wizard and offers to import your SEO data.

You can also manually import SEO data by visiting the All in One SEO » Tools page and switching to the ‘Import/Export’ tab.

Find the ‘Import Settings From Other Plugins’ section and select your old SEO plugin from the drop-down list and then select the items you wish to import.

After that, simply click on the ‘Import’ button to fetch the data.

All in One SEO can fetch the following SEO data.

• Your plugin’s SEO settings
• Post meta such as SEO title and description
• Term meta such as SEO title and descriptions for your categories and tags.

Bonus: Getting Started with All in One SEO for WordPress

Did you know that getting started with All in One SEO for WordPress is super easy?

All you have to do is simply install and activate All in One SEO for WordPress plugin. For more details, see our tutorial on how to install a WordPress plugin.

Note: All in One SEO for WordPress is a premium plugin but it also has an incredibly powerful free version called All in One SEO Lite.

Upon activation, the plugin will launch a step by step set up wizard. Simply answer a few questions to complete the setup wizard.

After that, you’re ready to go!

Need more help? See our tutorial on how to properly install and set up All in One SEO for WordPress.

We hope this article helped you discover unique things that you probably didn’t know about All in One SEO. You may also want to see our complete WordPress SEO handbook for beginners or take a look at our pick of essential WordPress plugins for all websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 33 Unique Things You Didn’t Know About All in One SEO (Pro Tips) first appeared on WPBeginner.

Categories help organize your content and make it easy for visitors to find interesting posts. However, as your website grows and you learn more about your audience, you may need to change your categories.

In this article, we will show you how you can easily change, move, and delete the categories on your WordPress website.

Why Change, Move or Delete WordPress Categories?

Categories help sort your blog posts and make it easier for users to find what they are looking for. This will keep them on your website for longer and encourage them to convert.

However, it can be difficult to plan all your categories in advance. This is especially true if you’re just getting started with WordPress, or aren’t sure which direction to take your new blog, online store, or small business website.

You may also want to try out different categories and content, and then analyze what works the best by installing Google Analytics in WordPress. You can then use this insight to fine-tune your categories.

With that being said, at some point, you may need to change your WordPress categories. This might involve renaming a category to include the keywords that got the most clicks during A/B split testing, or fixing a spelling mistake.

You might even organize your categories and subcategories into new parent-child relationships to help visitors discover new content.

If you don’t make these changes carefully, then it could hurt the visitor experience, damage your SEO, and make it more difficult for visitors to navigate your website.

With that being said, let’s see how you can properly change, move, and delete WordPress categories. Simply use the quick links below to jump straight to the change you want to make.

How to Rename or Edit a WordPress Category

To start, you can change a category’s name, assign it to a different parent category, or display a category description to help other authors understand how to use that category.

To make any of these changes, head over to Posts » Categories.

Here, find the category that you want to change and hover the mouse over it.

When the ‘Edit’ link appears, give it a click.

This will take you to a screen where you can rename the category, add a parent or subcategory, or write a category description. For example, if you’ve used a keyword research tool to find some new keywords or phrases, then you may want to change the category’s name to include these words.

To rename a category, simply type the new title into the ‘Name’ field.

When you’re happy with the changes you’ve made, don’t forget to click on ‘Update’ to store your settings.

After that, WordPress will automatically update all the posts within this category.

How to Properly Move a WordPress Category (Without Causing Broken Links)

Every category has an archive page in WordPress, as you can see in the following image. These pages help visitors find related content, which can increase your pageviews and reduce the bounce rate in WordPress.

Sometimes you may want to change where this archive page is located. For example, if you’ve renamed a category, then you might also change its archive URL to avoid confusing visitors.

However, changing the slug means that anyone who tries to visit the original URL will get a 404 error.

This is a bad user experience and can impact your WordPress SEO. Thankfully, you can easily fix this problem by creating a redirect.

With that in mind, go ahead and change the slug by going to Posts » Categories. Then, find the category that you want to edit and hover the mouse over it.

When the ‘Edit’ button appears, give it a click.

In the ‘URL’ field, you’ll see the current slug for this category’s archive page.

Simply type in the new URL that you want to use. Just be aware that you can only use lowercase letters, numbers, and hyphens in the URL.

When you’re happy with how the slug looks, scroll to the bottom of the screen and click on ‘Update’ to store your changes.

Now, you’ll see the archive page if you visit the new URL, but you’ll get an error if you type in the original link.

The easiest way to redirect from the old URL to the new link is by using AIOSEO.

AIOSEO is the best SEO plugin for WordPress and can help you get more visitors from search engines like Google. It even has a setup wizard that will help you choose the best SEO settings for your website and improve your rankings, even if you’re completely new to search engine optimization.

For this guide, we’ll be using the AIOSEO Pro version because it has the Redirection Manager that you’ll need to set up a redirect. However, there is also a free version of AIOSEO that you can use to optimize your website no matter what your budget.

First, you’ll need to install and activate the plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, AIOSEO will automatically launch the setup wizard. You can simply click on ‘Let’s Get Started’ and then follow the onscreen instructions to improve your site’s search engine rankings.

To learn more, please see our step-by-step guide on how to set up All in One SEO for WordPress correctly.

Since we want to use the plugin’s premium features, you’ll need to enter a license key when asked. You can find this information under your account on the AIOSEO website.

After entering the license key, click on the ‘Finish Setup’ button to save your settings and close the setup wizard.

With that out of the way, head over to All in One SEO » Redirects in the WordPress dashboard. You can then go ahead and click on Activate Redirects.

Now you’ve activated the Redirection Manager, you can start by typing in the source URL. This is the category archive’s original web address, and will usually start with /category/ followed by the original category name.

Here, we’re redirecting anyone who tries to visit /category/search-engine-optimization.

After typing in the source URL, make sure you click on the small cog icon to see some extra settings that you can configure.

You’ll need to check the box next to ‘Regex.’

Now, it’s time to move to the target URL, which is our new category archive page.

In the following image, visitors will be redirected to /category/seo.

Your next task is choosing the type of redirect that AIOSEO should use. There are various types of redirects that are identified with numbers such as 301, 302, and 307.

If you’re permanently moving the archive to a new location, then you’ll want to use a 301 redirect as this tells search engines that the page will always be at this new location. This way, all the old archive’s traffic and backlinks are transferred to the new page.

Simply open the ‘Redirect Type’ dropdown and choose ‘301 Moved Permanently.’

If you’re only temporarily moving the category archive page to a new URL, then you should choose ‘307 Temporary Redirect’ instead.

When you’ve done that, go ahead and click on the ‘Add Redirect’ button.

Now, if you try to visit the original category archive page, AIOSEO will automatically redirect you to the new target URL.

How to Properly Delete a WordPress Category

Sometimes you may no longer need a particular category. For example, you may have accidentally created two very similar categories or changed the direction of your WordPress blog so you no longer cover the same content.

Before deleting a category, it’s important to think about how this will affect your WordPress website. Firstly, WordPress will remove the deleted category from all your posts. Any posts that no longer have a category, will be marked as ‘uncategorized.’

Lots of uncategorized content will make it more difficult for visitors to explore your website. With that being said, you may want to look through all the posts within the category you plan to delete, to make sure they have at least one alternate category.

You can also set up a redirect for that category’s archive page by following the same process described above. This can help you fix any broken links before they hurt your search engine rankings or the visitor experience.

When you’re ready to delete the category, simply go to Posts » Categories. You can then hover the mouse over the category and click on the ‘Delete’ link when it appears.

How to Change the Default Uncategorized Category

If you don’t assign a category to a post, then WordPress will assign one automatically. By default, this is ‘uncategorized’ but you may want to change this to an alternative category.

Another option is to continue using the ‘uncategorized’ category, but give it a more descriptive and useful name.

This change is particularly important if you run a WordPress multi-author blog or accept guest contributions, as these people may forget to add a category to their posts.

Changing the default category can also improve your WordPress SEO by making sure that every post has a descriptive category.

Let’s start by renaming the uncategorized category by going to Posts » Categories.

Here, find ‘Uncategorized’ and hover your mouse over it. When the ‘Edit’ link appears, give it a click.

You can now type a new title into the ‘Name’ field.

After that, scroll to the bottom of the screen and click on ‘Save.’

Another option is to change the default category. This can be useful if you’ve already created a general category, and now want to use it as your default.

To make this change, head over to Settings » Writing in the WordPress dashboard. You can then open the ‘Default Post Category’ dropdown and choose any category from the list.

After that, don’t forget to click on ‘Save Changes’ to store your settings.

How to Add a Subcategory in WordPress

WordPress allows you to add category hierarchy, so you can add sub categories as needed.

You can do this easily by using the Parent category dropdown on the Add New Category screen.

For more details, see our step by step guide on how to add subcategories in WordPress.

How to Easily Convert Categories into Tags

Categories and tags are both important ways to organize and group your posts. However, to help visitors find their way around your site, you should use them in slightly different ways.

Categories are great for broadly grouping your posts, while tags are meant to describe the specific details of each post.

Visitors can use categories to quickly find the type of content they’re interested in, or their favorite subject. They can then use tags to pinpoint the exact post within that category.

At WPBeginner we have a Beginner’s Guide category, which is aimed at new WordPress users. Each post in the Beginner’s Guide has different tags, such as custom taxonomy, SEO, and sorting your content.

It’s easy to get categories and tags mixed up, especially if you’re just getting started with WordPress. Your website may also change over time, to the point where one of your tags would now work better as a category.

You can easily turn categories into tags, using the Categories to Tags Converter plugin. For example, you can turn a ‘Beginner’s Guide’ category into a ‘Beginner’s Guide’ tag with the click of a button. Even better, all posts that were categorized as ‘Beginner’s Guide’ will be assigned the new ‘Beginner’s Guide’ tag automatically.

This can save you a ton of time and let you test different ways of organizing your content.

First, you’ll need to install and activate the Categories to Tags Converter plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Tools » Import. Here, find ‘Categories and Tags Converter’ and click on its ‘Run importer’ link.

You’ll now see all the different categories and tags you’ve created for your website, organizied into tabs.

To convert a category into a tag, simply check the box next to it. You can then click on the ‘Convert Categories’ button.

After a few moments, you’ll see a ‘Converted successfully’ message. To turn more categories into tags, simply repeat the process described above.

To turn a tag into a category, select the ‘Tags’ tab. You can now check the box next to the tag that you want to change, and click on the ‘Convert Tags’ button.

We hope this article helped you learn how to properly change, move, and delete WordPress categories. You can also go through our guide on the best email marketing services and proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Properly Change, Move and Delete WordPress Categories first appeared on WPBeginner.