Squarespace and WordPress are two popular website builders that allow you to easily make a website without coding.

In this article, we will compare Squarespace vs. WordPress with the list of pros and cons for each platform. Hopefully, it will help you decide which one is better for your needs.

Note: This comparison is between Squarespace vs self-hosted WordPress (not WordPress.com). See the difference between self-hosted WordPress vs WordPress.com.

Since we want to create the most detailed WordPress vs Squarespace comparison, we have broken down the article into multiple in-depth sections.

We will look at each section and see which platform offers the most benefit to a beginner-level user.

Ready? Let’s get started.

Ease of Use and The Learning Curve

Most business owners and beginner-level users are not familiar with HTML, CSS, and other code-related things.

They want a website builder that is beginner friendly and helps them make a website without hiring a developer.

Let’s see how both WordPress and Squarespace stack up in this category.

WordPress

WordPress is the top choice among users who want to start a blog or small business owners building a DIY website.

WordPress is the best website builder on the market. More than 43% of all websites on the internet use WordPress

While WordPress is fairly intuitive and easy to use, there is a slight learning curve.

Beginners will need to familiarize themselves with WordPress terminology and concepts such as the difference between posts vs pages, categories vs tags, and understanding themes and plugins.

The default WordPress content editor is fairly easy to use.

It comes with blocks to add common content elements to your pages so that you can build beautiful layouts with media-rich content.

Despite the slight learning curve, in our experience, most users quickly adapt to WordPress.

Need an even more flexible way to create pages?

WordPress gives you access to drag-and-drop page builder plugins like SeedProd. This allows you to create your own custom designs from scratch without writing code.

Squarespace

Unlike WordPress, Squarespace does not come with a lot of choices.

This lack of choice makes it very simple and user-friendly. Even absolute beginners can quickly write content and publish it.

Squarespace also uses a block editor similar to WordPress. Adding images, videos, and audio files is simpler than WordPress.

There are plenty of content blocks, and each block has multiple layout control choices.

Squarespace lets you customize your templates and pages using a visual editor.

However, you are limited to the options available in the customizer, since it is a controlled environment.

Conclusion

Squarespace fares a little better than WordPress out of the box in terms of ease of use for absolute beginners. However, its limited features might not be ideal for all business owners.

On the other hand, WordPress users will get a lot of options right from the beginning, which might be confusing at first, but it is a lot more flexible in the long run.

Winner: Tie

Costs of Using Squarespace vs WordPress

Knowing how much each platform cost is important in making a business decision.

Let’s look at how much Squarespace costs vs. how much WordPress costs.

WordPress

WordPress itself is free. You are free to download, use, and build upon WordPress. It is open-source software with a GPL license which gives you all the freedom and control.

In order to build your website with WordPress, you will need to register a domain and signup for a web hosting account.

Depending on your needs, you can choose a shared hosting plan, VPS hosting, or even managed WordPress hosting.

Shared hosting plans work for most personal and small business websites.

See our guide on how to choose the best WordPress hosting.

The cost of web hosting and domain name vary depending on your hosting provider. You are in charge of how many resources you need for your website and how much you will pay for it.

For instance, you can start with Bluehost. They are offering WPBeginner users 60% off and a free domain name with SSL certificate.

If you can spend a little more, you can upgrade to SiteGround.

One of the reasons for WordPress’ popularity is that the overall cost of building your website with WordPress is very low.

Apart from that, you can change your hosting plan as your site grows. This means you will only pay for the resources you use, so it’s easier to control the cost of your website.

We have a detailed article on the cost of building a WordPress website and how to keep it under budget.

Squarespace

The personal plan for Squarespace starts from $16 per month (billed annually) or $23 month to month. That’s a little more than a shared hosting plan for WordPress.

However, unlike a shared WordPress hosting service, this Squarespace plan comes with limited features.

You can only add only two contributors to your site, and you cannot sell products.

Whereas you can start an online store with WordPress for less than that.

Squarespace business plan starts from $23 per month (billed annually) or $33 month to month.

It includes eCommerce support, but they charge a 3% fee on each transaction. This is separate from the fee charged by your payment processor.

The business plan comes with unlimited contributors, pages, and additional advanced features.

They also have separate plans for online stores starting from $27 per month with no additional transaction fee.

Conclusion

As an open-source platform, WordPress beats Squarespace with flexible pricing plans available from a variety of web hosting providers. Squarespace pricing is higher than WordPress and with less flexibility.

The cost depends on how many resources you use, and you get access to all WordPress features right out of the box.

Winner: WordPress

Design and Templates

WordPress and Squarespace come with ready-made templates and design tools to make it easy for you to create a custom website.

Let’s see which offers you more choices and tools to create well-designed websites.

WordPress

WordPress offers access to thousands of free and premium themes (website templates). These templates are highly customizable, allowing you to use your website logo, colors, upload your own images, and more.

Many WordPress themes come with multiple layout choices, a drag-and-drop editor, sliders, photo galleries, and tons of other features.

No matter what kind of web design you need, you will find hundreds of professionally designed templates for the job.

Many beginners find this abundance of choices a bit overwhelming. Here are some of our expert picks of the best WordPress themes for different kinds of websites.

• Best free WordPress blog themes
• Best WordPress themes for business websites
• Best WordPress magazine themes
• Best simple WordPress themes

For more on this topic, see our article on how to choose the best WordPress theme for your website.

Alternatively, you can also start with the SeedProd. It is a drag-and-drop WordPress website builder that allows you to design a custom WordPress theme from scratch without coding.

Squarespace

Squarespace offers ready-made website templates neatly organized into different categories.

There are Squarespace templates for all popular website categories, with professional designs that look good on all devices.

You can easily select a template for your Squarespace website and modify it using the built-in customizer.

However, this is a big area where Squarespace seriously falls behind.

The number of pre-made templates is very limited, and your design options are also limited to the set of features available in the Squarespace customizer.

Themes come with a limited number of layout choices with each template. You can still tweak colors, fonts, website logos, and other things, but these templates are not as customizable as WordPress themes.

Conclusion

WordPress comes out as a clear winner in terms of design choices, customization options, and flexibility. Squarespace offers great-looking templates, but they are limited in numbers and are not very flexible.

Winner: WordPress

Extensions and Integrations

All website builders come with a collection of built-in features. As your website grows, you would want to add more features and connect your site to work with third-party tools and services.

Let’s see how WordPress and Squarespace perform in this regard.

WordPress

The real power of WordPress comes from its massive ecosystem of plugins. These plugins are like apps for your WordPress site that you can install to add new features or change the default behavior of your site.

There are currently more than 60,000+ free WordPress plugins listed in WordPress.org plugin directory alone. There are also thousands of premium WordPress plugins available from third-party websites.

If you can think of a feature, there is a good chance that you’ll easily find a WordPress plugin that does it.

WordPress plugins are so robust that many of them are full-fledged platforms with their own add-on plugins and a thriving community built around them.

We have a list of the essential WordPress plugins that every website should have.

Then you have specialized plugins to create ecommerce websites, build membership communities, sell online courses, and more.

To learn more, see our article on how to choose the best WordPress plugin.

Because WordPress is the most popular website builder, most third-party services and tools have their own WordPress plugins which integrate their services to a WordPress website.

WordPress also has integrations available for all popular social media platforms.

All top email marketing services, SEO tools, live chat software, and lead generation tools offer seamless integration with WordPress.

Squarespace

Squarespace comes nowhere close to WordPress when it comes to extensibility and integrations.

They do offer a very limited set of extensions and integrations. However, unlike WordPress, Squarespace doesn’t have powerful APIs that developers can build upon.

The available integrations are often limited in functionality and you cannot use them as freely on Squarespace as you can do on WordPress.

For eCommerce, you can use their built-in platform, but you cannot extend it in any way.

Squarespace lacks the functionality to allow custom websites you might need for your online business idea.

Conclusion

WordPress is the clear winner with an incredible ecosystem of thousands of plugins and integrations at your fingertips.

Squarespace, on the other hand, has very few integrations and many of them are very limited.

Winner: WordPress

E-commerce Comparison – Squarespace vs WordPress

Are you building an online store? Let’s compare the eCommerce functionality of WordPress vs. Squarespace.

WordPress

WordPress allows you to integrate and use any payment processor or platform.

Many WordPress plugins allow you to easily accept online payments using credit cards via Stripe, PayPal, Google Checkout, 2Checkout, Payoneer, Skrill, and even Bitcoin.

WordPress has plenty of eCommerce plugins that can turn your website into an online store within minutes.

The world’s most popular eCommerce platform, WooCommerce, is a WordPress plugin.

WooCommerce comes with its own ecosystem of WooCommerce add-ons and thousands of WooComemrce ready themes.

There is no limit on how many products you add to your website, how you display them, or how you sell them.

You can run your own affiliate program and use all the tricks to grow your sales without any restrictions.

Squarespace

Ecommerce features are quite limited on Squarespace. You can only use Stripe and PayPal for payment processing, both of which are only available in select countries.

There is no other payment system available, which restricts your ability to accept payments from a larger global audience.

For a growing business, starting with such limitations is not a great idea.

Apart from that, you can only sell products in Business or Commerce plans. Due to transaction fees, Squarespace users need to upgrade to an eCommerce plan to save on that.

Let’s say you want to sell only one product, you will still have to pay for the Business plan, and the yearly costs of hosting a site with just one product to sell will be way higher than a shared hosting plan or VPS for WordPress.

As for third-party services, there are very few external services that you can integrate with your Squarespace site.

This affects how you promote your website and the things you can do to make more sales and grow your business.

Conclusion

WordPress is way ahead of Squarespace when it comes to running an eCommerce website. The limitations of Squarespace can affect the growth of an online business.

The neat part about WordPress is that you can also use it alongside Shopify. See our comparison of Shopify vs WooCommerce.

Winner: WordPress

Data Portability

When signing a business agreement, you always have safety clauses such as, if you’re not happy, then you can leave without any hassle.

This concept extends to online businesses as well, and it is called data portability.

If you’re not happy with the platform, then you should be able to take all your work and move it somewhere else.

Let’s look at how WordPress and Squarespace compare in data portability and the freedom to switch.

WordPress

WordPress comes with built-in tools to easily export all your data.

Not just your content and images, but you can also back up your themes, plugins, and the entire database. See our list of the best WordPress backup solutions.

You can then easily move this content to any other Content Management System you want. You can store your content anywhere else and change web hosts at any time you want.

Squarespace

Just like everything else, the export feature on Squarespace is also very limited.

You can only export certain parts of your content in an XML file. This includes your pages, galleries, and one blog page with all its posts.

Your product pages, album pages, text, audio, and video blocks will not be exported.

Conclusion

The content you create on your site is yours, and you should have the freedom and tools so that you can move it elsewhere.

WordPress again beats Squarespace with easy-to-manage tools to export your entire site.

Winner: WordPress

Languages and Internationalization

We live in a global world and many businesses cater to a multilingual audience in different geographical locations.

Let’s see how Squarespace and WordPress handle languages, multi-lingual content, and geographical locations.

WordPress

WordPress is fully translated into dozens of languages. Users on a WordPress site can choose their own language from their profile settings.

Most WordPress themes are translation-ready and all popular WordPress plugins are also translated into many languages.

You can build a WordPress website in any language you want. You can even translate WordPress yourself if your language is not yet available.

WordPress does not come with multi-lingual functionality out of the box. However, there are excellent plugins to create multilingual websites that are SEO-friendly and incredibly feature-rich.

Squarespace

The Squarespace platform is fully translated into six languages (English, German, French, Spanish, Italian, and Portuguese). It also partially supports a few more languages.

You can change your site language and choose a different timezone / country.

You can only use currencies supported by Stripe or PayPal for your store products.

You can create multilingual pages by basically duplicating your pages. You will have to manually create a site structure or different sites for each language (You will be billed for each site separately).

Alternatively, you can pay for Weglot, a third-party service to manage translations. Pricing for Weglot starts at $9.99 per month for one language.

Conclusion

WordPress is way ahead in terms of languages and localization options. Squarespace again comes out as very limited and not suitable for creating multilingual websites.

Winner: WordPress

Summarizing Squarespace vs WordPress Comparison

WordPress is a far superior platform to Squarespace when it comes to building a website. Our CMS market share report shows that WordPress powers over 43% of all websites while Squarespace is only used by 2.1% of websites.

Here is a quick breakdown of pros and cons of both platforms.

Pros of using Squarespace

• Easier to use for small websites
• Polished user experience
• Hassle-free website setup
• Customer support via Twitter, Live Chat, and email support.

Cons of using Squarespace

• Costs higher than a website on shared hosting
• Limited design choices
• Limited set of features
• Limitations put you at disadvantage in growing your business

Pros of using WordPress

• Easy to use with a slight learning curve
• Incredibly flexible to create any kind of website
• Massive collection of themes and plugins
• Truly powerful eCommerce platform
• Can be started at a very low cost
• Community support via online forums

Cons of using WordPress

• You’ll have to install updates and make backups
• You’ll have to manually scale resources by upgrading your hosting as your business grows
• You’ll be responsible for managing your website security

Weighing the pros and cons, we can confidently say that WordPress is a better platform to start a website.

The freedom to grow your website as you see fit is important for all businesses.

You should not trade that for any cost. WordPress provides this freedom at a much lower cost than all other platforms.

Frequently Asked Questions about Squarespace vs WordPress

Following are some of the most commonly asked questions about Squarespace vs WordPress.

1. Is WordPress better than Squarespace?

Yes, WordPress is better than Squarespace because it gives you more freedom and flexibility to build any kind of website.

Squarespace is easy to use but it offers a free limited set of features and flexibility. It is comparable to platforms like Wix or Weebly which are also fully hosted site builders with similar limitations.

2. Is WordPress better for SEO than Squarespace?

Yes, WordPress is better for SEO (Search Engine Optimization) than Squarespace. With WordPress you can use SEO plugins like All in One SEO for WordPress, which allows you to add powerful sitemaps, schema markup, meta title and descriptions, and more.

With Squarespace, you are limited to the SEO functionality baked into the platform and cannot extend it.

3. How can I move my site from Squarespace to WordPress?

Squarespace offers limited export options but you can still switch from Squarespace to WordPress. See our tutorial on how to easily move from Squarespace to WordPress for step-by-step instructions.

4. Squarespace vs WordPress which one is better for bloggers?

WordPress is the better platform for bloggers. It started out as a blogging platform and still has the best blogging tools than any other site builder on the market.

We hope this article offered you a side-by-side comparison of WordPress vs Squarespace. You may also want to see our complete WordPress review for a detailed overview of the platform.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Squarespace vs WordPress – Which Is Better? (Pros and Cons) first appeared on WPBeginner.

Note: This article compares Wix vs Self Hosted WordPress.org NOT WordPress.com. See the difference between self-hosted WordPress.org vs WordPress.com sites.

We have broken down this comparison into 5 categories:

1. Costs
2. Ease of Use
3. Design
4. Flexibility
5. Ecommerce

Let’s see how Wix and WordPress stack up into each of these categories.

1. Pricing and Costs

The cost of building a website is an important factor when choosing your platform. The total costs of developing and maintaining your site will entirely depend on your needs. Our goal is to make sure that you can do whatever you need within your budget.

Let’s compare the pricing of Wix and WordPress to find out which one gives you more bang for the buck.

Wix:

Wix offers a basic website builder for free. However, there are two major downsides to it. First, it adds Wix branded advertisements on the top and bottom of your website. Second, you cannot use a custom domain name for your site, so your site address will be: username.wix.com/sitename

Apart from that, the basic plan does not offer necessary add-ons such as Google Analytics, Favicons, eCommerce, etc. To remove ads and get additional features, you’ll have to upgrade to one of the premium plans they offer.

Each Wix premium plan has different storage and bandwidth limitations. You can pay monthly or choose a yearly plan.

The best value plans on Wix is the Unlimited plan ($12.50 / month), and if you want an eCommerce store, then you need the eCommerce plan ($16.50 / month).

This cost does not include any apps that you later choose to use on your website.

WordPress:

The WordPress software is available for free for anyone to use. We often get asked about why is WordPress free and what’s the catch?

Well, the biggest catch is that you need your own domain name and web hosting to install it. There are several WordPress hosting providers that you can choose from. See our guide on how to choose the best WordPress hosting.

Depending on your budget, you can start with a basic plan with a WordPress hosting provider like Bluehost that will cost you $2.75 per month and includes a free custom domain name. If your budget permits, then you can use a managed WordPress hosting provider like WPEngine which costs $29 per month.

The cost of a WordPress site will increase if you decide to use premium WordPress themes or plugins. However, there are thousands of free WordPress themes and plugins available that you can use to reduce costs. You can add any feature to your WordPress site using a plugin without upgrading your hosting plan.

For more information, see our guide on how much does it cost to build a WordPress site.

Conclusion:

WordPress beats Wix with flexible plans available from a variety of web hosting companies. The cost depends on how much resources you use, and you are free to use your WordPress site in any way you want.

Ease of Use

Most beginners don’t want to spend too much time learning new skills. Both Wix and WordPress allow you to create websites without learning to code.

Wix:

Wix comes with powerful and easy to use tools to build your own website. It offers a simple drag and drop interface where you can select any element on your site and start editing it in a WYSIWYG interface.

You can drag and drop items anywhere on your site, rearrange things on your pages, write content, and add media in a user-friendly environment. Many beginners would find this feature a blessing as it saves them from dealing with code.

WordPress:

WordPress comes with a visual editor to write your content and theme customizer which allows you to edit your theme properties in a WYSIWYG environment. However, by default WordPress does not come with a built-in drag and drop page builder.

To get the full control of the appearance, users will have to familiarize themselves with different sections like navigation menus, customizer, visual post editor, etc. This means that WordPress requires a small learning curve for beginners.

On the other hand, there are thousands of themes that make customization really easy.

Conclusion:

Wix is clearly the winner here. Users don’t need to spend much time to learn the platform or install any plugins before they can start building their website. On the other hand, they will need to understand WordPress basics and may need to install plugins to build their site.

However you can use powerful WordPress page builders like BeaverBuilder or Divi that offers a lot more power than standalone Wix builder.

Deisgn and Layout

Your site’s design and layout play an important role in your success. Every site owner needs a design that’s not only good looking, but also user-friendly and makes their brand stand-out.

Wix:

Wix comes with more than 500+ pre-made templates to choose from. All Wix designs are fully responsive and written in HTML5. Using the built-in tools, you can further customize your site design, change the layout, and rearrange items as you see fit.

There are designs available for every kind of site. Templates are divided into categories like business, eCommerce, hobbies, arts & crafts, personal, etc.

One big disadvantage is that once you have selected a template, you cannot change it. You can modify it and customize it as much as you want using only the built-in tools, but you cannot switch to another template.

WordPress:

There are thousands of free and paid themes available for WordPress. Free themes come with limited support, but they also go through a strict review process. Paid themes generally offer more features and come with premium support options.

WordPress themes range from small personal sites to full-fledged eCommerce sites. Most themes come with built-in customization options of their own. You are also free to further customize them using your own child themes and plugins.

Users can download free themes from WordPess.org directory. For paid themes, there are several WordPress theme shops like Themify, CSSIgniter, StudioPress, and more. See our list of the best commercial WordPress theme shops.

Furthermore, you can hire a developer or learn to create a completely custom theme for your company.

Conclusion:

WordPress has a much larger range of themes and design layouts than Wix. WordPress users can also easily switch themes or customize them as much as they want without any restrictions.

Plugins and Apps

Plugins and Apps are third-party extensions that you can use with your platform to add more features. Wix calls them apps, and in WordPress ecosystem, they are called plugins.

Let’s compare apps and plugins available on both platforms and what you can do with them.

Wix:

Wix comes with nearly 200+ apps that you can add to your site. These apps offer a wide range of features like adding contact forms, gallery, comments, email list and so on.

Most apps are free or have a lite version. Other apps require monthly payments and vary in prices. Even though there is a limited collection of apps, they cover most commonly requested features by site owners.

WordPress:

At the time of writing this article, there are more than 55,000+ free plugins available in the WordPress.org plugin directory alone. Not to mention, premium plugins available on other marketplaces.

The saying goes: if you can think of it, there’s probably a WordPress plugin that makes it happen.

Whether you want to create a contact form, install Google Analytics, build a membership website, or sell online courses, there’s a plugin for that.

You can do just about anything you like with WordPress. There are plenty of plugins both free and paid which you can utilize on your site immediately.

Conclusion:

WordPress easily beats Wix in this area as well. Even though Wix’s app library is growing, it is still limited in comparison to the huge choice available to WordPress users.

Ecommerce

Selling things online is another important feature that most beginners look for. Let’s see how WordPress and Wix compare in eCommerce.

Wix:

Wix offers eCommerce with their paid plans. This means users with the free plan cannot run their eCommerce store on Wix without upgrading to a paid plan. With the WixStores, you can only accept payments using PayPal or Authorize.net.

There are a few third-party apps that you can use for selling things online, but those apps would cost you even more money with their monthly fees. Not to mention you have limited payment gateways and limited functionality.

WordPress:

WordPress makes it super easy to create your online store using WooCommerce, which powers more than 42% of all ecommerce websites in the world. There are also plenty of other eCommerce plugins available for WordPress that you can use to sell physical or digital goods, services, events, subscriptions, and more.

Most eCommerce plugins for WordPress even have their own dedicated themes and have plenty of themes designed specifically to work with those plugins. See our list of best WooCommerce themes for some excellent examples.

Conclusion:

If you want to build a proper online store and be ready for growth, then WordPress offers much more flexibility, freedom, and choices when compared to Wix.

Summary

WordPress is far superior to Wix as a web publishing platform for any kind of website. While Wix offers an easy to use website builder, you can accomplish a lot more with WordPress over the long run. See our guide on how to make a website using WordPress for step by step instructions.

We hope this article helped you compare Wix vs WordPress and learn their pros and cons. You may also want to see our actionable tips on driving traffic to your new WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Wix vs WordPress – Which One is Better? (Pros and Cons) appeared first on WPBeginner.