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Net Promoter Score is a popular method to measure customer loyalty, so you can improve your brand image, find new product ideas, and provide better customer service.

In this article, we will show you how to easily create a Net Promoter Score® Survey in WordPress, and how to properly use it to improve your business.

What is Net Promoter Score?

Net Promoter Score is a management tool that helps businesses measure customer loyalty. The idea was first introduced in 2003, and since then more than two-thirds of Fortune 1000 companies have adopted it.

Here is how it works.

It is based on a single question, ‘How likely are you to recommend our company/product/service to a friend or colleague?’

The answer is provided on a scale of 0 to 10.

Customers who respond with a score of 9 or 10 are called ‘Promoters’. These are your brand’s most loyal customers and are highly likely to purchase again and recommend your business to others.

Users who answer with a score between 0-6 are considered ‘Detractors’. These are the customers who are unhappy with your business and are least likely to purchase or recommend your business.

Customers responding with a score of 7 or 8 are called ‘Passives’. They can be either promoters or detractors and are less likely to actively recommend your business and products to their friends or colleagues.

Your final NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. The overall score ranges from -100 to 100.

A -100 score means all customers are detractors and a full 100 score means all customers that took part in the survey were promoters. Normally, a score of positive numbers (0-40) is considered good, and a score of 50 or above is considered excellent.

Due to the popularity of NPS surveys among businesses, there are numerous very expensive survey tools that will charge you hundreds of dollars per month. These solutions are not very affordable for small businesses.

Luckily, you can use a WordPress survey plugin by WPForms which helps you create powerful NPS surveys at a fraction of the cost.

Let’s take a look at how to create a Net Promoter Score survey in WordPress.

Creating a Net Promoter Score (NPS) Survey in WordPress

The first thing you need to do is install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

WPForms is a paid plugin, and you will need at least their Pro plan to access the surveys addon used in this tutorial.

Upon activation, you need to visit WPForms » Settings page from your WordPress to enter your license key. You can find this information under your account area on the WPForms website.

After entering your license key, you need to visit the WPForms » Addons page and locate the ‘Surveys and Polls Addon.’

Go ahead and click on the ‘Install Addon’ button. WPForms will now install and activate the addon.

You are now ready to create your first Net Promoter Score survey form.

Head over to WPForms » Add New from the WordPress admin panel to create a new form. First, you need to provide a title for your form, and then select a form template.

WPForms offers lots of prebuilt form templates. You can simply search for an NPS form template from the search bar on the left.

For this tutorial, we will use the ‘NPS Survey Simple Form’ template.

WPForms will now load the form builder interface with some typical survey form fields.

This is a drag-and-drop form builder where you can just point and click to edit any existing form fields or add new fields from the left column.

If you click on the existing fields in the form, then you’ll see more options for customization.

For instance, you can change the text for each question and make it a required field.

Your Net Promoter Score survey form is now almost ready. Simply getting the score is not very helpful because you don’t know why these customers are unhappy or happy.

Let’s add some smart conditional fields to the form to get more helpful feedback from users.

Adding Conditional Logic to Net Promoter Score Survey Form

WPForms comes with a smart conditional logic feature that allows you to show or hide form fields based on the user’s answers to previous form fields.

You can use that feature to ask users for more feedback based on their answers. For example, you can ask users who select a score between 0-6 to give you another chance to make things right. These customers are unhappy and asking them for an opportunity to make things right will help you improve your relationship with these customers.

Similarly, you can also ask users giving a score between 9-10 to leave a testimonial and ask for their permission to share it on your website. These are your most loyal customers, and their testimonials can help you add social proof to your website.

Let’s add these conditional fields to your NPS survey form.

First, select the question after the NPS scale. Next, switch to the ‘Smart Logic’ tab from the menu on your left and click the ‘Enable Conditional Logic’ toggle to enable the option.

We only want to show this field to users responding with a score between 0 and 6. To do that, we will add conditional logic to this form field.

WPForms will add the logic by default. However, you can edit the rating for which you’d like to show the survey question.

Similarly, you can set up conditional logic for the second question in the survey. By default, WPForms will set the condition for you and only show the field when the score is between 7 and 9.

You can edit these conditions according to your survey needs. However, if you’re just starting out, then we recommend using the default settings.

Now repeat the process for other questions in the form. Don’t forget to save your changes.

Adding Your Net Promoter Score Survey in WordPress

WPForms makes it super easy to add forms to any post or page on your website.

You can simply click the ‘Embed’ button inside the form builder to get started.

Next, you’ll see 2 options to embed the NPS survey. You can create a new page or select an existing page.

We’ll choose the ‘Create New Page’ option for this tutorial.

After that, a popup window will open.

Simply enter a name for your new page and click the ‘Let’s Go’ button.

Next, you should see your NPS survey form embedded in the content editor.

Alternatively, you can also use the WPForms block to add the NPS form anywhere on your website.

Simply click the ‘+’ button to add the WPForms block. After that, select your form from the dropdown menu.

You can now save your changes and visit your website to see the form in action.

Now, whenever a user selects a score between 0 to 6, they will see another form field asking for their feedback.

Viewing Your Net Promoter Score Results

After your form is live, WPForms will start calculating your Net Promoter Score based on survey results. You can send the NPS survey link to your customers using an email marketing service to encourage them to fill it out.

After a few users have filled out the form, you can go ahead and check your score.

To do that, head over to WPForms » All Forms from your WordPress dashboard and click on the ‘Survey Result’ link under your Net Promoter Survey form.

WPForms will now display your total Net Promoter Score along with the number of promoters, detractors, and passives. It will also break down the results into beautiful charts, bars, and graphs.

You can use the feedback from users to improve your product, add new features, as well as offer support to unhappy customers and turn them into loyal brand evangelists.

We hope this article helped you learn how to easily create a Net Promoter Score (NPS) survey in WordPress. You may also want to see our article on how to choose the best WordPress hosting and how to get free SSL certificate for your WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a Net Promoter Score® (NPS) Survey in WordPress first appeared on WPBeginner.

Choosing The Best Survey Tool for WordPress

There are many online services that allow you to create survey forms and embed them in WordPress. The downside of these forms is that the data is stored on third-party servers, and you have limited customization options.

Some of these forms are also limited to the number of responses you can collect. You have to pay extra to get more responses and usually these services have high monthly costs.

Wouldn’t it be nice if you could run surveys on your own website without relying on third-party services?

This is where WPForms comes in. It is the best WordPress form builder plugin in the market.

They recently announced a powerful new WordPress surveys and polls addon that you can use to easily create survey forms on your website.

With WPForms survey feature, you get the following:

• Powerful drag and drop form builder to create surveys
• Smart survey fields like Rating, Likert Scale, and more
• Conditional logic to personalize survey fields based on user input
• Interactive survey reports with bars, graphs, charts, and tables
• Ability to export survey graphs as JPEG, PDF, or Print Formats
• Export survey results as CSV to use elsewhere

That being said, let’s take a look at how to easily create and add survey in your WordPress website.

Disclosure: WPForms is created by the same team behind WPBeginner. It is one of our premium WordPress plugins.

Creating a Survey in WordPress

First thing you need to do is install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

WPForms surveys and polls addon is part of their Pro plan. WPBeginner users can use our WPForms coupon to ge 10% OFF on all WPForms licenses.

Once the plugin is activated, you need to head over to WPForms » Settings page to enter your license keys. You can find this information under your account on the WPForms website.

Next, you need to visit the WPForms » Addons page and scroll down to the Surveys and Polls addon. Go ahead and click on the Install addon button to install the survey addon. Once installed, you need to click on the ‘Activate’ button to start using the addon.

Now you are ready to create a survey form.

You need to visit WPForms » Add New page to create a new form. This will launch the WPForms’ drag and drop form builder interface.

First you need to provide a title for your survey form and then click on the Survey Form template.

This will load a sample customer feedback form template with several fields already added into the form.

You can just point and click to edit any field, rearrange them with drag and drop, or remove them from the form. You can also add new form fields from the left column.

WPForms supports all commonly used form fields including drop down, radio buttons, checkboxes, likert scale, text input, rating scale, and many more. This makes it super easy for you to build highly interactive survey forms.

WPForms also includes conditional logic which means you can personalize your survey questions based on user input in one of the previous fields.

Once you have created the form, you need to click on the save button to store your form settings. You can now click on the close button to exit the form builder.

Adding The Survey Form in Your WordPress Website

WPForms makes it very simple to add your forms anywhere on your website. You can easily add your survey form in any WordPress post, page, custom post type, or your sidebar.

To add the survey form in a WordPress post, page, or post type, you need to visit the post edit screen and click on the ‘Add Form’ button.

This will bring up a popup where you can select the survey form you created earlier and click on the insert form button to continue.

You will now see the form shortcode added into the post editor.

Once you are done editing the post, go ahead and publish it. You can visit your website to see your survey form live in action.

WPForms also allows you to easily add your survey form into any sidebar or widget ready area. Simply head over to the Appearance » Widgets page in your WordPress admin area and drag the WPForms widget to any sidebar.

In the widget settings, select the survey form you created earlier and don’t forget to click on the save button to store your changes.

You can now visit your website to see your survey form displayed in the sidebar.

Viewing Your Survey Form Results

WPForms shows survey results in beautiful charts and graphs. You can also print survey results and export them to use in your favorite spreadsheet software.

To view your survey results, you need to visit WPForms » All Forms page and click on the ‘Survey Results’ link below your survey form.

On the results page, you will see your survey responses displayed in an interactive chart and tables. You can export responses to a single question, as well as the entire survey.

On the top, you will see options to switch to different chart types and the export option. You can save individual survey results as JPEG, PDF, and Print formats to easily share them on presentation slides, blog posts, or social media.

Convert Any Form into a Survey

WPForms also allows you to make any form into a survey form and display past results as a survey. You can even select specific form fields that you want to be treated as survey fields.

This is particularly useful if you want to gather data through other forms like a contact form, user registration, or newsletter sign up forms.

To convert an existing WPForms form into a survey, simply edit the form in WPForms and go to the Settings » Surveys and Polls section. You need to check the box next to ‘Enable Survey Reporting’ option and save your changes.

To enable survey reporting for an individual form field, simply edit the form and then click on the field that you want to enable.

Under the ‘Field Options’ section on your left side, you need to click on the Advanced Options and check ‘Enable Survey Reporting’ option.

We hope this article helped you learn how to easily create and add beautiful survey forms in WordPress. You may also want to see our beginner’s guide on how to track user engagement in WordPress with Google Analytics.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a Survey in WordPress (with Beautiful Reports) appeared first on WPBeginner.