What is Affiliate Marketing?

By definition, affiliate marketing is a referral arrangement in which an online retailer (advertiser) pays you a commission when users purchase their product from your referral link.

Unlike other ad types which pays based on clicks or views, affiliate marketing works on a CPA (cost-per-acquisition), or CPL (cost-per-lead) basis. In other words, you only earn a commission when someone takes an action (i.e buys the product or signup for a free trial).

Because there is less risk for the advertiser, affiliate programs pay out much higher commissions to publishers compared to Google AdSense or other types of ads.

Affiliate marketing requires a more hands-on approach. You have to find a product or service that you believe will be helpful to your users. After that you have to strategically add it in your blog posts and other areas of your site, so users can purchase the product using your referral link.

How Does Affiliate Marketing / Tracking Work?

First, you have to find a company or product that you want to promote. You need to select a product or service that you believe will be relevant to your blog’s topic and useful for your audience. The product or company you choose will be called a ‘Merchant’.

Next, you have to partner up with the company by joining their partner program. This makes you their ‘Affiliate’. Some companies also use the terms associates, partners, etc.

Once you have joined their partner program (also called Affiliate Program), you will get a unique affiliate ID. You will need to use this affiliate ID in all affiliate links that you add in your website to promote the product.

You can promote the product by adding an in-depth product reviews, recommend it in your articles, display banner ads, sending an email newsletter, and more. All traffic you send to the merchant website with your unique ID will be tracked.

Once a user makes a purchase, you will earn a commission. Your payment is issued once your earnings reach a particular threshold typically 45 – 60 days.

How to Get Started with Affiliate Marketing

First, you need to make sure that you are using the right blogging platform, and you are allowed to run affiliate marketing campaigns on your website.

For example, if you are using WordPress.com, then there are some restrictions regarding the products and services you can link to. For more details see our comparison of WordPress.com vs WordPress.org.

On the other hand if you are on self-hosted WordPress.org website, then you can add any affiliate link you want and efficiently manage your affiliate campaigns.

If you haven’t created a website already, then you can get started right away. Simply follow the instructions in our step by step guide on how to start a blog, and you’ll be up and running in less than 30 minutes.

Next, you need to let your users know how you make money from your website by adding a disclosure page. See WPBeginner’s disclosure page and feel free to use it as a template.

You will also need to add a privacy policy and terms of service page to your blog.

These are amongst the must have pages for every WordPress blog. They not only save you from legal issues in the future, but they also help you build trust with your audience.

Finding Affiliate Products and Services to Promote

There are many ways to find products and companies that you can partner up with as an affiliate. Here are some of the easiest ways to find the products you can promote.

1. Become an affiliate for products you already use

First, you need to look at the products and services that you already use and find useful. This makes it easy for you to convince your users about the product since you already know the pros and cons.

Next, you need to go to the product’s website and search for terms like ‘Affiliate program’, ‘Partners’, or ‘Affiliates’. Many companies are actively looking for affiliate marketers to promote their products that’s why they add a link to their affiliate page in their website’s footer.

2. Look for products other blogs are recommending

Another way to find products is by looking at other blogs similar to yours. You will be able to find many similar blogs that are using affiliate marketing to make money.

But how do you know that they are promoting affiliate products?

First, look for the obvious and easily noticeable banner ads on their website. Take your mouse to the banner ad, and you will see a link in your browser’s status bar.

This link will usually have an affiliate ID. Affiliate ID helps merchants track which affiliate partner is sending them traffic / sales.

Sometimes these links may look like internal links, but when you click on them they will take you to a product website with affiliate marketer’s ID in the link. You will also find similar affiliate links through-out their content.

3. Join Bigger Affiliate Networks

Another way to find products to promote is by joining affiliate networks. These websites act as a middleman between affiliate marketers and merchants.

You will notice that many products and companies that you want to partner with already use an affiliate network. This helps you quickly find a lot of products that you can start promoting on your website.

4. Reach out to Companies

If you really want to promote a product but can’t find any information about their affiliate program, then you can simply ask them via email.

Some companies may not be actively promoting their affiliate program. If they have an affiliate program, then they can invite you to join.

What are Affiliate Networks? Why You Should Join Them?

Affiliate networks act as a middleman between you (the affiliate marketer) and merchants (companies that want to sell their products).

For merchants, they provide their platform as a service to list their products, track affiliate traffic, manage affiliates, and send payments.

For affiliate marketers, they offer an easy to use platform to search for products, sign up as an affiliate, track your campaign performance and earnings.

Following are some of the most popular affiliate networks that you can join.

• ShareaSale – One of the largest affiliate networks with many high-paying affiliate products for almost every category imaginable. Popular WordPress hosting company, WPEngine, uses ShareASale to manage their affiliates. WPEngine’s Affiliate program offers a very generous payout to their affiliate partners.
• CJ Affiliate (Formerly, Comission Junction) – Another top affiliate network with a huge number of merchants and products neatly organized in categories and easily searchable. Companies like GoDaddy, Expedia, and many others use CJ.
• ClickBank – This is a large online marketplace for selling digital products in various categories from different vendors. It is easy to use and has tons of learning resources for new affiliate marketers.
• Amazon Associates – Amazon is world’s largest ecommerce store with millions of products. You can sign up for their affiliate program and start earning by sending people to a website they already use for their online shopping.

Which affiliate networks should you join?

You should join affiliate networks that have the products you want to promote. You can join multiple affiliate networks for different products. We use all the above networks and few others.

Make sure that you always check the network program policies. You also need to review program policies of individual products and merchants. This will give you a clear idea about your earnings, payments, additional incentives, and more.

Affiliate Marketing Tips to Increase Earnings

Now that we have covered the basics, let’s dive into some more tips on how to actually make money from affiliate marketing.

1. Choose good products and companies to promote

As an affiliate marketer, you don’t have control over the future of products that you are recommending. That’s why you need to make sure that you are recommending the best products from reputable companies.

The best way to do this is by recommending the products and services that you have actually used. If you want to recommend a product that looks useful, then feel free to contact them to learn more.

If you ask nicely, most companies will gladly offer you a free account or copy to review / test their product or service.

2. Offer highly useful and valuable content

You can add affiliate links and banners anywhere on your WordPress site. However, simply adding links will not result in convincing your users to actually buy those products.

You need to convince your users by offering useful and valuable information about the product. Many affiliate marketers do that by writing in-depth product reviews, video reviews, product comparisons with pros and cons, and more.

3. Keep your audience in mind

Keep your website’s audience and their interests in mind when choosing the product. For example, if you run a fashion blog, then you would want to promote fashion accessories, clothing, and similar products that your audience would want to buy.

You also need to make sure that you are not just recommending products because they are offering higher commissions. If a user buys a product based on your recommendation, and it doesn’t turn out useful, then they will never trust your recommendations again.

Affiliate Marketing Plugins and Tools for WordPress

As your blog grows, you will be recommending a lot of different products. This will make it difficult for you to manage all the affiliate links, banners, and ads spread all over your website.

Luckily, there are excellent affiliate marketing tools and plugins for WordPress that you can use to help with management.

1. ThirstyAffiliates

Manually adding links to your content becomes quite difficult as your site grows. You will have to copy the URL with your affiliate ID every time you mention the product and paste it into WordPress.

This is where ThirstyAffiliates can help. It is an affiliate link management plugin that allows you to easily add affiliate links in WordPress.

It also lets you change lengthy affiliate links into cloaked pretty links which are more user-friendly.

ThirstyAffiliates also has the option to automatically replace keywords with affiliate links which can significantly help you boost your affiliate revenue.

2. AdSanity

AdSanity is the best WordPress ad management plugin and a must-have for every affiliate marketer’s toolbox. It allows you to create banner ads from your WordPress site and manage them from a single dashboard.

AdSanity also makes it easy to insert ads into your WordPress posts, pages, and sidebar widgets. You can use it to manage your third-party ads like Google AdSense ads and banners as well. For detailed instructions, see our guide on how to manage ads in WordPress with AdSanity.

3. MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to see where your users are coming from and what they do when they are on your website.

It also helps you track your outbound affiliate links using Google Analytics. This enables you to find out which affiliate links are clicked more often and help you discover missed opportunities.

Need more tools? See our full list of top affiliate marketing tools and plugins for WordPress.

We hope this ultimate affiliate marketing guide for beginners helped you learn how to become an affiliate marketer. You may also want to see our ultimate WordPress SEO guide to bring more visitors to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post The Ultimate Affiliate Marketing Guide for Beginners – Step by Step appeared first on WPBeginner.

What is Ads.txt File?

Ads.txt file allows publishers to declare who can sell ads on their website. It is an initiative created by IAB Tech Lab, a non-profit focused on improving digital advertising standards.

The initiative is supported by Google’s advertising platforms like Google Adsense, Doubleclick, and Ad Exchange. It is also supported by many other leading digital advertising platforms.

Why is Ads.txt file important?

Ad fraud cost millions of dollars in damages to online advertisers and publishers each year. People with malicious intent continuously try to trick ad platforms with domain spoofing, fake clicks, fake impressions, and more.

Ads.txt file improves transparency in online advertisement by allowing publishers to declare who can sell their ad inventory. Here is how it works:

If you are an advertiser and someone tells you that they can display your ad on a particular website, then you can go and checkout that website’s ads.txt file. It will show you if the company you are dealing with has the permission to sell advertising space on that particular website or not.

Since this data is publicly available, it can be crawled, stored, and searched by advertisers, publishers, and resellers.

If you are displaying ads on your website using Google Adsense, DoubleClick, or Ad Exchange, then adding Ads.txt file is recommended.

Many other advertising platform and software also support or require ads.txt file to be declared.

How to Create and Manage Ads.txt Files in WordPress?

First thing you need to do is install and activate the Ads.txt Manager plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Settings » Ads.txt page to configure plugin settings.

The plugin provides a simple text area where you can add lines to declare each individual platform or reseller. For example, you can add the following line to declare Google Adsense.

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

Don’t forget to replace pub-0000000000000000 with your own publisher ID.

As you can see, this line has four fields separated by comma. The first field is the domain of the company allowed to sell or resell your ad inventory. After that it has your publisher ID which corresponds to your account ID in the advertising platform.

The third field declares relationship type DIRECT or RESELLER. The last field is optional, and it represents an ID of the advertising platform. For all Google advertising programs, you’ll use the same unique ID.

Troubleshooting Earnings at risk Error in Adsense

A missing declaration in your ads.txt file may result in the following warning message in your Google Adsense account.

Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.

This message indicates that your ads.txt file doesn’t have your publisher ID. To fix this message, simply go to Settings » Ads.txt page to make sure that you have correct publisher ID in plugin settings.

Note: Since ads.txt file is supposed to be in the root directory of a domain name, this plugin currently only works for root level domain like example.com. It does not work for WordPress installed in subdomain, subdirectory, or a single site in a multi-site network.

We hope this article helped you learn how to create and manage ads.txt file in WordPress. You may also want to see our guide on legit ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create and Manage Ads.txt files in WordPress appeared first on WPBeginner.