Conversion tracking helps you understand what’s working on your online store and what needs more attention. It helps you keep track of your best-performing products while also allowing you to see what’s stopping customers from completing a purchase.

In this guide, we’ll show you how to easily set up WooCommerce conversion tracking, step by step.

Why Set up WooCommerce Conversion Tracking?

WooCommerce makes it easy to sell anything online. However, once you have set up your WooCommerce store, you will need to learn what works on your website to grow your business.

You will need to learn which products are popular among your users, what they are viewing the most, how many users end up making a purchase, how they are finding your website, and more.

To get all this information, you need to set up conversion tracking on your online store. This helps you get access to insights you need to make informed decisions about growing your business.

Conversion tracking helps you unlock key performance indicators including your eCommerce conversion rate, average order value, shopping cart abandonment, cost per acquisition, top referral sources, and more.

Apart from that you also get to learn about:

• Shopping behavior – It tells you what products users are adding to carts, which products are being abandoned, what pages lead users to a successful purchase, and more.
• Checkout behavior – Helps you view how users successfully complete a checkout.
• Product performance – Tells you which products are bringing you the most sales.
• Product list performance – This allows you to group products and see their performance as a list. This comes in handy when you want to see how different product categories are doing in your online store.

That being said, let’s take a look at how to unlock all this useful information by setting up conversion tracking on your store.

Setting Up WooCommerce Conversion Tracking in WordPress

The easiest way to track WooCommerce conversions is by using MonsterInsights.

It is the best Google Analytics plugin for WordPress and comes with an eCommerce addon that literally enables all the tracking within a few clicks.

The challenge is that setting up Google Analytics with WooCommerce requires a lot of custom coding, event tracking, and more.

The good news is that MonsterInsights makes it super easy to set up eCommerce tracking, and you can do it without writing any code. It works seamlessly with WooCommerce and supports other popular eCommerce plugins.

For this tutorial, we’ll use the MonsterInsights Pro version because it includes the eCommerce addon, advanced tracking features, and eCommerce dashboard report. There is also a MonsterInsights Lite version you can use to get started for free.

First, you will need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can see the MonsterInsights welcome screen in your WordPress admin area. Simply click the ‘Launch the Wizard’ button.

Next, you can follow the onscreen instructions in the setup wizard to configure Google Analytics with your website. See our guide on how to install Google Analytics in WordPress for complete installation instructions.

With MonsterInsights, you can also set up dual tracking and set up a Google Analytics 4 (GA4) property. GA4 is the latest version of Google Analytics, and it will replace Universal Analytics on July 1, 2023.

After this date, you won’t be able to track your online store’s data in Google Analytics and will have to start from scratch. However, dual tracking lets you send data to GA4 and Universal Analytics at the same time.

This way, you will have historical data in your GA4 property when the time comes to completely switch to the new version. For more details, please see our guide on how to switch to Google Analytics 4 in WordPress.

Once you have installed Google Analytics using MonsterInsights, you can move on to installing the MonsterInsights eCommerce addon.

First, you need to visit the Insights » Addons page from your WordPress dashboard and navigate to the ‘eCommerce’ addon.

Go ahead and click the ‘Install’ button. The addon will now install and activate on your site. You should see the ‘Status’ change from ‘Not Installed’ to ‘Active.’

Next, you’ll need to enable enhanced eCommerce in Google Analytics.

Enable Enhanced Ecommerce in Google Analytics

First, you need to go to your Google Analytics account and select your website.

From here, you need to click on the Admin button located at the bottom left corner of the screen.

Next, you need to click on the ‘Ecommerce settings’ option.

It is located under the ‘View’ column.

After that, you need to turn on the toggles for ‘Enable Ecommerce’ and ‘Enable Enhanced Ecommerce Reporting’ options.

Google Analytics will now turn on the eCommerce reporting feature for your account.

Next, you can go back to your WordPress dashboard and head over to the Insights » Settings page.

From here, switch to the eCommerce tab and make sure to turn on the ‘Use Enhanced eCommerce’ option.

MonsterInsights will automatically detect your eCommerce software. Currently, it supports WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress.

That’s all, you have successfully set up WooCommerce conversion tracking on your online store.

Viewing WooCommerce Conversion Reports

Now that you have set up conversion tracking on your WooCommerce store, you need to give Google Analytics some time to collect data.

After a while, you will be able to view your eCommerce reports in both MonsterInsights and Google Analytics.

Let’s start with your eCommerce reports in MonsterInsights.

eCommerce Reporting in MonsterInsights

Log in to your WordPress site and go to the Insights » Reports page and switch to the eCommerce tab.

At the top, you’ll get your most important conversion metrics including the conversion rate, transactions, revenue, and average order value.

Below that you will see a list of your top products with quantity, sale percentage, and total revenue.

Next, you’ll see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.

That’s not all the data. You can dig deeper with more advanced reports under your Google Analytics account.

WooCommerce Tracking in Universal Analytics

Google Analytics provides even more in-depth reporting for your WooCommerce store.

Simply visit your Universal Analytics dashboard and click on Conversions » Ecommerce from the left column.

First, the overview report will provide you with important numbers such as revenue, conversion rate, transactions, and average order value.

You can then switch to different reports for more in-depth analysis. For example, the ‘Shopping Behavior’ report will break down user sessions to add to cart, cart abandonment, and sessions that resulted in the checkout.

WooCommerce Tracking in Google Analytics 4

To view your WooCommerce reports in Google Analytics 4, you can go to Reports » Monetization » Ecommerce purchases.

In the report, you’ll see different metrics like total items viewed, add to carts, eCommerce purchases, and more for each product.

Boost Your WooCommerce Conversions and Increase Sales

Now that you have the data you need to track your WooCommerce conversions, let’s take a look at how to improve your conversion rates and make more sales.

1. Improve Speed and Performance

According to a StrangeLoop case study, a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

Slower websites create a bad user experience which results in lower conversion rates. See our complete step-by-step guide to improve your WooCommerce speed and performance.

2. Recover Abandoned Cart Sales

On average 60 – 80% of people who “add to cart” do not end up buying. This means if you have an online store, then you’re losing out on a lot of sales.

Luckily, there are several best practices that help you recover some of those abandoned cart sales. See our tips on how to recover abandoned cart sales and increase your conversions.

3. Provide Users with Alternatives

If users decide to leave your website without making a purchase, then there is very little chance that they will ever see your website again.

You need to provide users a chance to stay in touch even if they don’t end up making a purchase.

You can do this by creating an email newsletter for your WooCommerce store.

We recommend using Constant Contact or SendinBlue. Both of them are on our list of the best email marketing service for small businesses.

For more techniques, see our guide on how to convert WooCommerce visitors into customers.

We hope this article helped you set up WooCommerce conversion tracking on your eCommerce store. You may also want to see our list of the best WooCommerce plugins and how to choose the best blogging platform.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Setup WooCommerce Conversion Tracking (Step by Step) first appeared on WPBeginner.

Why I Need to Conversion Optimization for My WooCommerce Store

Most eCommerce stores rely on search engines or paid advertising campaigns for traffic. There are many other ways to get more traffic to your website.

However, more than 75% visitors who find your website through search engines will never find it again. Those who stick around, only a small percentage of them will add products to the cart.

In the end, more than 69% shopping carts are abandoned without making the purchase. Shipping costs, complicated checkout experience, and bad design are among the top reasons for abandoned carts.

Now, considering these statistics, your eCommerce website will continue losing potential customers if you don’t work on converting those visitors into customers.

How do I Convert Visitors into Customers?

The process and technique that are used to convert visitors into customers is called conversion rate optimization (CRO). Marketers and usability experts use CRO to successfully drive visitors to become a customer or a potential customer.

Basically, you remove obstacles that affect a user’s experience on your website. You also incentivize users to make a purchasing decision.

Lastly if a user must leave without making a purchase, then your goal is to try and get their information through lead generation. This allows you to communicate with them via email and offer personalized messages, special discounts, or new product announcements.

In early days of eCommerce, you would have needed programming skills to work on all these but not anymore. Now you have tools that make it extremely easy to do all these things without writing code or acquiring any new technical skills.

That being said let’s take a look at how to convert WooCommerce visitors into customers.

What You Need to Boost WooCommerce Conversions

First, you will need a WooCommerce store. If you don’t already have one, see our guide on how to create an online store.

This tutorial is about WooCommerce, so we will be using it in our screenshots. However, all these techniques would also work on any other eCommerce platform including Shopify.

We will be using the OptinMonster tool. It is the best conversion optimization software on the market and helps you easily convert WooCommerce visitors into customers.

OptinMonster is a paid service, and you will need at least their Pro plan to access all the features mentioned later in this article.

Ready? let’s begin.

Disclosure: We believe in full transparency. WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. We only recommend tools that we personally use and believe will add value to our readers.

Installing and Setting up OptinMonster

After you have purchased OptinMonster, you will need to install the OptinMonster plugin. For more details, see our step by step guide on how to install a WordPress plugin.

This plugin is just a connector between your WooCommerce store and OptinMonster.

Upon activation, you need to click on the OptinMonster menu item in your WordPress admin sidebar. You will be asked to enter your license key. You can find this information under your account on OptinMonster website.

You have now successfully connected your WooCommerce store to OptinMonster, and you can now start optimizing your conversion rates.

Creating Your First WooCommerce Conversion Optimization Campaign

Let’s create your first WooCommerce conversion optimization campaign using OptinMonster. Our first campaign will reduce shopping cart abandonment rate while increasing conversions at the same time.

Visit the OptinMonster page in WordPress admin area and then click on ‘Create New Campaign’ button.

This will take you to the OptinMonster website where you will be asked to select a campaign type and a campaign template. For this tutorial, you need to select lightbox as your campaign type. We will be using the ‘Coupon’ template in this tutorial, but you can use any template that you like.

As soon as you select a template, you will be asked to provide a name for your campaign and enter the website address where you will be using it.

After entering this information, click on the ‘Start Building’ button to continue.

This will launch the OptinMonster builder interface with a live preview of your popup. You can simply point and click on any item to edit it.

As you can see we are using a popup that collects user’s email address. You can connect OptinMonster to your favorite email service provider by clicking on the integrations tab.

From here you can add a new integration to connect with your email service by following the on-screen prompts.

Next, you need to choose which users will see the popup and when.

Click on the ‘Display Rules’ tab from the left menu, and OptinMonster will show you a list of default display rulesets that you can use.

First, click on the ‘Exit Intent’ ruleset to expand it, and then make sure it is active. Exit-Intent basically detects user’s behavior and prompt them with a message at the precise moment they’re about to leave.

When a visitor adds a product to the cart, WooCommerce automatically sets a cookie ‘woocommerce_items_in_cart’ in their browser with the number of items in their cart.

We only want to show our popup to users who have products in their cart. To do that, scroll down a little and then click on ‘Select visitors with a specific cookie’ ruleset to expand it.

This ruleset allows you to trigger a campaign when a specific cookie is found. From here you need to switch the status toggle to ‘Active’.

First, option in this ruleset is to show when a cookie name is matched. After that, click on ‘Add a condition’ button and select ‘Cookie value’ does not exactly match 0.

Lastly, click on the save button at the top right corner of the screen to save your changes and then click on the publish button next to it.

Your campaign is now ready to be served on your WooCommerce store. You just need to click on the ‘OptinMonster’ tab in your WordPress admin area and then click on ‘Campaigns’ tab.

You will see the campaign you just created listed there. If you don’t see your campaign, then click on the ‘Refresh campaigns’ button.

Next, you need to click on the ‘Go Live’ link below your campaign.

That’s all your lightbox popup is live now. To test it out, you will need to open a new browser window in the incognito mode and visit your store. Simply add a few products to your cart and then try to leave.

Congratulations! you have just set up your first conversion optimization campaign targeting users who are about to abandon their cart and leave without purchasing.

Other Campaign Ideas to Boost WooCommerce Conversions

OptinMonster is a powerful tool with tons of different campaign styles that you can use with a wide range of display rules. This allows you to target customers with highly effective messaging at the perfect time.

Here are some more campaign ideas that can help you boost WooCommerce conversions.

Using Multiple Campaign Types

OptinMonster comes with several campaign styles including lightbox popups, slide-in scroll box, floating bar, countdown timer, sidebar forms, in-line forms, and more.

You can maximize your WooCommerce conversion rates by using multiple campaign types. For example, you can target users leaving your website with an Exit-Intent ® popup while showing other campaigns throughout your store.

Page Level Targeting

OptinMonster allows you to display your campaigns on any page on your website. This page can be a product, product category, a blog post, homepage, or a landing page.

Simply go to OptinMonster page in your WordPress admin area and click on the ‘Edit output settings’ link below your campaign.

This will show you a variety of page level targeting options that you can use. It also includes WooCommerce specific targeting options.

Apart from these options, you also have display rulesets in the OptinMonster app which provide even more page level targeting options.

Peronalization and Behavioral Targeting

Personalization helps you improve user experience by making it more personal for each user. Behavioral targetting allows you to target your campaigns based on customer behavior.

For example, you can greet logged in customers with their name, show them products based on their browsing history, offer them discount or coupon.

Edit your campaign in the OptinMonster app and click on the ‘Display Rules’ tab. Scroll down to the ‘Who should see the campaign’ section, and you will find a treasure of targeting options.

Click on any of these options to expand them. From here you can activate the ruleset and set it up.

Using FOMO to Increase WooCommerce Conversions

FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.

As an eCommerce store owner, you can take advantage of this human behavior with your marketing strategy and improve your conversions.

OptinMonster comes with the countdown timer templates, floating bars, and coupon themes that you can use to build up FOMO in your marketing campaigns.

Combine it with behavioral targeting and customization to make your campaigns even more effective.

For more on this topic, see our article on how to use FOMO on your WordPress site to increase conversions or see these clever FOMO marketing examples from across the web.

We hope this article helped you learn how to convert WooCommerce visitors into customers. You may also want to see our guide on how to enable customer tracking in WooCommerce with Google Analytics.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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