Why Do You Need Analytics for Your WordPress Site?

Website analytics help you get detailed insights on your website visitors. Here are just a few things you can learn from your website analytics:

• Number of visitors coming to your website.
• Which sources are sending you traffic. For example, search engines, social media, advertisements, or referral links.
• What are your most popular pages.
• What users do when they are on your website.

A good WordPress analytics solution presents all this data in an easy to understand report. This enables you to make informed decisions about your website, which ultimately helps you get more traffic, customers, and sales.

That being said, let’s take a look at the best analytics solutions for WordPress.

1. MonsterInsights

MonsterInsights is the best analytics solution for your WordPress site. It allows you to easily install Google analytics in WordPress and shows you to helpful reports in your WordPress dashboard.

It adds a website stats dashboard in your WordPress admin area showing your top traffic sources. MonsterInsights also displays the top ranking articles, pages, and more, so you can better understand the user behavior and grow your business with confidence.

2. ExactMetrics

ExactMetrics (formerly Google Analytics Dashboard for WP) is one of the top Google Analytics plugins for WordPress. Many beginners find Google Analytics reports a bit hard to understand. ExactMetrics makes them easy to understand and shows beautiful reports right inside your WordPress admin area.

It includes demographics reports, enhanced link tracking, affiliate link tracking, real-time reports, and more.

3. Google Analytics

Google Analytics is the most popular analytics solution available. It is free and can be easily installed in WordPress using the plugins mentioned above. However, you can also install it directly by adding the code on your site.

You can use a single account to install it on multiple websites and view all your reports under one dashboard.

It not only shows you the number of visitors, but with advanced reports you can track links, perform A/B testing, track user engagement, get real time traffic insights, and more.

4. KISSmetrics

KISSmetrics is an analytics and conversion optimization service. While MonsterInsights and Google Analytics tell you what’s happening on your site, KISSmetrics tells you who is doing it.

It integrates easily using the KISSmetrics plugin for WordPress. You can track an individual user and see what they did throughout the time spent on your site.

KISSmetrics is great for large eCommerce websites and helps with events / products based user tracking.

5. WP Power Stats

WP Power Stats is a lightweight WordPress plugin that offers statistical information on page views, types of devices used to visit your site, referral sources, operating system, and more. It allows you to customize statistical reports and manage tracking for individual users.

Unlike Google Analytics which stores analytics data on Google’s servers, WP Power Stats saves the tracking information and analytics data on your WordPress hosting account. This means your website database can get really large leading to larger backup size and potential website speed issues.

6. WP Statistics

WP Statistics is a WordPress analytics plugin for your site. It displays tracking stats with simple graphs in your WordPress admin area.

The plugin helps in tracking redirects from search engines like Google, Bing, Yahoo, Yandex, and more. You can manage user roles to display these stats in WordPress dashboard.

WP Statistics allows you to filter data according to browser versions, visitors country, search keywords, IPs, pages, and more. It can also automatically email reports for all statistics.

7. Crazy Egg

Crazy Egg shows you where your visitors are clicking on your site. This technology is called heat-mapping, and it allows you to visualize how your users interact with your website.

Other than heat-mapping, it shows you how far do the users scroll on your pages, so you can analyze the content of your website. Their Confetti tool allows you to segment the clicks into referrals, sources, search terms, etc.

It offers an A/B testing tool to pick the right color, font, and image based on the user stats. This helps you make data-driven action for your website’s design and landing pages.

8. Mixpanel

Mixpanel helps you add real-time event tracking for your campaigns. It is available for websites as well as mobile apps. It comes with a powerful user level targetting and helps you build user retention by sending push notifications and emails to your users.

It also allows you to create funnels to track customers and increase conversions. The pricing is based on actions people take on your site/app, so this could go higher than your expectation.

9. Matomo

Matomo (formerly Piwik) is a free self-hosted open source analytics solution for your websites. It has a premium cloud-hosted version too. Matomo offers user-centric insights, data protection, custom and extensive analytics reports and more.

You can use it on enterprise level. Matomo’s support team actively helps you configure the analytics platform on your site. It has a mobile app that can display statistics on your phone.

10. Woopra

Woopra is another web analytics solution that offers real-time statistics and tracks users to the individual level. It focuses on customer trends, retention, segmentation, and more.

You can create funnels and monitor what’s stopping your users from taking an action on your site. Woopra has a WordPress plugin that makes the integration easy.

11. Jetpack

Jetpack by WordPress.com displays basic stats in your WordPress dashboard. You can use this plugin on any self-hosted WordPress site to track your visitors.

It is free to use and a good option for small blogs, offering simple and easy to understand traffic reports. You will need a free WordPress.com account to connect your website to WordPress.com servers and run Jetpack on your site.

We hope this article helped you find the best analytics solutions for WordPress. You may also want to see our expert pick of the best content marketing tools and plugins for WordPress.

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The Basics: What is WordPress?

WordPress is an open source software that allows users to make a website. It is available for download as a free software and can be installed on any WordPress hosting company.

It’s important not to confuse WordPress (the software) with WordPress.com which is a hosted solution. To learn more, see the difference between WordPress.com vs WordPress.org in our side-by-side comparison.

It all started when two users of a blogging software called b2/cafelog decided to take the software in a new direction. The idea was coined by Matt Mullenweg who was then joined by Mark Little and together they released the first version of WordPress on May 27, 2003.

Since then, WordPress has evolved from a simple blogging software to a CMS, website builder, eCommerce platform, and more. To learn more, see our article about the history of WordPress.

WordPress is a community software and thousands of users from all over the world have contributed to it by submitting code, fixing bugs, translating, testing, and helping others use it.

Let’s take a look at some WordPress stats and facts to see how WordPress is helping people do great things on the internet.

How Popular is WordPress?

WordPress is immensely popular and is used by millions of people all over the world. Here are some numbers to put things in perspective.

1. WordPress powers more than 30% of all websites on the internet.
2. It also holds nearly 60% of CMS market share. No other website builder software comes close.
3. WordPress powers websites for big name brands including Disney, Sony, Facebook, and more.
4. 14.7% of top 100 Websites are powered by WordPress.
5. More than 22% of all new domain names in the United States are running WordPress.
6. Each day more than 1014 WordPress sites and 496 WooCommerce stores join the top 10 million websites tracked by W3Techs.

WordPress Plugins

Plugins are like apps for your WordPress website. You can install them to add new features to your site and extend its functionality. To learn more, see our guide on what are WordPress plugins and how do they work?.

Here are some mind-blowing facts about WordPress plugins, which show just how massive the WordPress ecosystem is.

1. There are more than 50,000 free WordPress plugins on WordPress.org plugin directory alone.
2. 3 of those plugins are installed on 5 million+ websites.
3. 19 top WordPress plugins are installed on more than 1 million websites.
4. The most popular eCommerce plugin, WooCommerce is installed on more than 3 million websites with 43 million all time downloads.

These stats are from WordPress.org plugin directory alone. Many plugin developers sell premium versions of their plugins from their own websites.

With a healthy plugins ecosystem, it means that you can add custom functionality to your website at a fraction of the cost of custom development.

WordPress Themes

Themes control the appearance of a WordPress website. These are WordPress specific website design templates that you can install on your website to change its look.

There are thousands of free and paid WordPress themes available offering WordPress users an endless combination of design, layout, color schemes, and features.

1. Themes were first introduced with WordPress 1.5 back in 2005, with the first new default WordPress theme called Kubrick
2. Just like plugins, there are both free and paid WordPress themes that you can install.
3. WordPress.org’s free theme directory has more than 5,800 free WordPress themes.
4. According to Builtwith, Genesis theme framework is the most popular theme used by 17% of websites analyzed by their service.
5. Thousands of themes are sold by Commercial WordPress theme shops with an average price of $40 per theme.

WordPress Security

WordPress is the most commonly used CMS software in the world, which also makes it a common target of hacking attempts, DDOS attacks, malware, and trojans.

1. According to Sucuri, a leading website security company, 83% of all CMS based websites that were hacked in 2017 were running WordPress. This number isn’t surprising considering that WordPress holds 60% of CMS market share.
2. Sucuri also reported that 39% of hacked WordPress websites were using an outdated version of the software. That’s why you should always use the latest version of WordPress on your website.
3. Nearly 50% WordPress sites are affected by a security vulnerability caused by an outdated or poorly coded WordPress plugin or theme
4. Around 8% of WordPress sites were hacked due to a weak password.

You can make your WordPress site as secure as possible by following some basic security best practices. To learn more, see our complete WordPress security guide for step by step instructions.

Often the stats above cause WordPress to get a bad reputation, but the reality is that WordPress itself is not insecure. WordPress core goes through rigorous security audits, and it’s more secure than many other platforms out there.

The only fault WordPress has is that it’s popular which leads to stats like above.

WordPress Community

WordPress has a massive user base spread across all over the world. It is used by not just businesses, but also governments, schools and colleges, non-profits, and more.

As an open source project, WordPress is driven by a global community of users. This means that anyone can contribute to the project in many different ways.

1. WordPress translation community has it fully translated into 56 languages, partially translated in dozens more.
2. In 2017, WordPress communities around the world organized 128 WordCamp events, in 48 countries, and sold 39,625 tickets.
3. In 2017, Local WordPress communities organized 4,379 meetups in 73 countries

If you want to contribute to WordPress, then see our guide on how to get involved with WordPress project.

The WordPress Economy

WordPress has a thriving billion dollar ecosystem that creates thousands of jobs all over the world. This also includes freelancers, developers, and companies that sell WordPress related products and services.

1. At the time of writing this article, freelancer.com website alone had 564,010 WordPress jobs posted out of these 13,680 were open.
2. Thousands of WordPress jobs are currently open on many popular freelancing websites.
3. Average hourly rate for WordPress developers can be anywhere between $20-$100 per hour depending on their expertise and job at hand.
4. A custom WordPress theme with its own unique design and plugins can cost $10,000 and it may increase depending on project’s requirements.
5. There are hundreds of small and large businesses, agencies, and developers selling WordPress related products. See our list of the most influential WordPress businesses and companies and what they do.

We hope this article helped you discover some new WordPress stats, facts, and interesting research. You may also want to see our article + infograph on 25 interesting facts about WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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