Have you ever wondered how people are finding your site, which of your pages has the most conversion rate, or which of your campaigns is bringing the most prospective customers? Well, you can measure all of these metrics and more using a simple web-based analytical tool: Google Analytics. If you’re looking for a detailed resource [...]
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Do your customers zigzag between your ecommerce site, social media profiles, blog, and marketplace product listings? Then you probably find it challenging to gain insights that enable you to craft a personalized experience at scale. Personalized experiences are important—71% of consumers expect brands to deliver them. And 76% get frustrated when this doesn’t happen. Large [...]
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Are you looking for a Google Analytics alternative for your WordPress site? Perhaps you have privacy concerns about having Google handle your data? Do you need something more user-friendly? Or maybe you want different features and options than those provided by Google Analytics? Either way, stay around as I will give you plenty of options [...]
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If you want your website/business/eCommerce store/etc. to be successful, you need data. Data helps you understand your visitors, your marketing efforts, your content, and more. It tells you what you’re doing well and where you need to improve. But having a bunch of data in a pile isn’t very useful – you need a way ... Read more Oribi Review for WordPress: Actionable Web Analytics (No Developer Needed)
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Are you interested in a WordPress analytics solution that’s not named Google Analytics? Matomo, formerly known as Piwik, just released a dedicated WordPress analytics plugin that provides an open-source alternative for website analytics. Matomo aims to give you similar depth and functionality as Google Analytics, while also letting you retain 100% control and ownership over ... Read more Matomo Analytics for WordPress Review: A Free Google Analytics Alternative
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Looking to create a WordPress heatmap so you can see exactly what your visitors do while they’re on your site? With a heatmap, you can see which links/buttons your visitors click on, how deeply they scroll on your site, plus a lot more. There are a number of WordPress heatmap plugins and SaaS tools that ... Read more 6 Best WordPress Heatmap Plugins and Tools: Free and Paid Options
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Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard. Google Site Kit was in closed beta for a long time. But as of November 2019, it’s now publicly available to all WordPress users and listed for free at WordPress.org. Because ... Read more Google Site Kit for WordPress: A Helpful New Plugin
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If you want to optimize your WooCommerce store, it’s important to understand your customers and how they experience your store. Metrilo, the tool that I’ll be reviewing today, helps you do just that by providing detailed eCommerce analytics, an eCommerce CRM that helps you connect with and segment your customers, and powerful email marketing automation. ... Read moreMetrilo Review: WooCommerce CRM, Analytics, and Email Marketing in One
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If you want your eCommerce store to be as successful as possible, you need to continuously optimize it to improve your conversion rate and your shoppers’ experiences. That requires data. You need to know how shoppers use your store so that you can find the weak spots in your funnel. Humcommerce is a tool that ... Read moreHumcommerce Review: All-In-One eCommerce Analytics For WordPress
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In this (Really) Marvellous Metrics review we’ll be taking a look at this new WordPress plugin that has been created to help you easily track and understand your page web analytics. Whether you run a humble blog, an expanding eCommerce store, or a multinational business site, (Really) Marvellous Metrics could be just what you need ... Read more(Really) Marvellous Metrics Review: Analytics Made Easy
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