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How to Add Instagram Shoppable Images in WordPress

Do you want to add shoppable Instagram images to your WordPress site?

Instagram shoppable images have links that people can easily click on to buy your products. This is a powerful way to showcase your products and drive more sales from Instagram.

In this article, we’ll show you how to easily add Instagram shoppable images in WordPress.

How to add Instagram shoppable images in WordPress

What is Instagram Shopping?

Instagram shopping allows you to tag products in your Instagram photos.

After tagging one or more products, users who are looking at the post will see a ‘View Products’ icon in the bottom-left corner.

A shoppable Instagram post

They can simply click on that icon to see the product’s name, description, and price.

This makes it easier for shoppers to learn more about the products featured in your social media posts.

Products in a shoppable Instagram post

Visitors can tap the screen again to go to your Instagram store, where they can buy the product featured in the social media post.

This is great user experience, but it isn’t easy to set up.

You will need to get approval from Instagram to use their shopping features, and some of these requirements are vague. For example, you’ll need to “have demonstrated trustworthiness, including through an authentic, established presence.” You’ll also need to maintain a “sufficient follower base.”

In addition, you’ll have to set up a  Facebook catalog, a product catalog, and a Facebook business page.

In other words: it’s a lot.

Because of that, many Instagram users are looking for an easier way to help shoppers buy products. That’s where shoppable Instagram images come in.

Why Add Shoppable Instagram Images in WordPress?

A shoppable Instagram feed is a series of photos that have a link to a product or service on your site. These URLs aren’t clickable when viewed on Instagram, as you can see in the following image.

Adding a shoppable link to an Instagram post

However, when you embed the shoppable feed on your WordPress website, these links do become clickable. In this way, an Instagram shoppable feed encourages the people who visit your website to look at specific products.

Any likes and comments you get on those posts can also act as social proof, and encourage people to click on the product’s link.

As you post new shoppable images to Instagram, they’ll appear on your site automatically, so visitors will always see the latest posts without you having to add them manually.

If visitors like what they see, they may even decide to follow you on Instagram. This can get you more followers, and gives you another way to promote directly to that person.

Even better, since these shoppable links appear on your website, you have complete control over them. This means you don’t have to follow Instagram’s strict shoppable policies, or set up a Facebook product catalog.

With that being said, let’s see how you can easily add Instagram shoppable images to your WordPress website using Smash Balloon Instagram Pro.

Creating a Shoppable Feed on Instagram

First, you need to upload the images that you want to use on your Instagram account.

Smash Balloon has a shoppable feature that allows you to link each image to a URL inside the plugin settings. With this feature enabled, visitors can click on a shoppable image on your website, and its link will open in a new tab.

These links won’t appear on Instagram.

Another option is adding the link to your Instagram captions. These links will show up on Instagram, but they won’t be clickable.

Smash Balloon's lightbox popup

However, these links will be clickable on your WordPress website. If you want to use this method, then you’ll need to spend some time adding a URL to each shoppable image on your Instagram account.

If you’re planning to use Smash Balloon’s shoppable feature, then you can skip this step as we’ll be adding each link inside the plugin’s settings.

How to Install an Instagram Photos Plugin With Shoppable Support

The best way to add Instagram shoppable images in WordPress is by using Smash Balloon Instagram Pro.

A shoppable Instagram feed, created using Smash Balloon

In this guide, we’ll be using the premium version of Smash Balloon as it has the advanced features you need to add shoppable images in WordPress. However, there’s also a free version that allows you to embed Instagram in WordPress.

Before getting started, you’ll need to connect your Instagram account to a Facebook page. If you have a personal Instagram account, then you may also want to turn it into a business account as this allows Smash Balloon to show your Instagram bio and header automatically.

When you’re ready, go ahead and install and activate the Smash Balloon Instagram Pro plugin. For more details, see our guide on how to install a WordPress plugin.

Upon activation, head over to Instagram Feed » Settings and enter your license key into the ‘License Key’ field.

Activating the Instagram Feed Pro plugin for WordPress

You’ll find this information under your account on the Smash Balloon website.

After entering the key, click on the ‘Activate’ button.

How to Connect an Instagram Account to WordPress

After activating the plugin, your first task is connecting your Instagram account to WordPress. Simply go to Instagram Feed » Settings and then click on ‘Add New.’

How to create a new shoppable Instagram feed

With Instagram Feed pro, you can create feeds from tagged posts and hashtags, or even create a social wall with content from lots of different social media websites.

We want to show shoppable images from our Instagram timeline, so simply select ‘User Timeline’ and then click on ‘Next.’

Creating a shoppable Instagram feed in WordPress

Now, choose the Instagram account where you’ll get the shoppable images from.

To get started, click on the ‘Add Source’ button.

Adding a source for a shoppable Instagram feed

After that, choose whether you want to show shoppable images from a personal or business Instagram account.

If you check the box next to ‘Personal’ then Smash Balloon won’t include the Instagram avatar and bio in your header by default. However, you can always add the Instagram avatar and bio manually in the plugin’s settings.

Linking a persona or business Instagram account to WordPress

After choosing ‘Personal’ or ‘Business,’ click on ‘Login with Facebook.’

You can now select the Instagram account that you want to feature on your WordPress website, and click on ‘Next.’

Selecting the shoppable Instagram source

After that, check the box next to the Facebook page that’s linked to the Instagram account with your shoppable images.

Once you’ve done that, click on the ‘Next’ button.

Selecting the Facebook page you want to use

You’ll now see a popup with all the information Instagram Feed Pro will have access to and the actions it can perform.

To restrict the plugin’s access to your Instagram account, simply click any of the switches to turn it from ‘Yes’ to ‘No.’ Just be aware that this may affect the photos that you can show on your WordPress blog or website.

With that in mind, we recommend leaving all the switches enabled. When you’re happy with the settings, click on ‘Done.’

Changing the information that Smash Balloon can access

You’ll now see a popup with the Instagram account you just added to your website.

Simply check the box next to that account and then click on ‘Add.’

Adding a shoppable image source to a WordPress website

Instagram Feed Pro will now take you back to the Instagram Feeds » All Feeds screen.

To create a feed, just check the box next to the Instagram account that you want to use. Then, click on ‘Next.’

How to create a shoppable Instagram feed

The plugin will now create an Instagram photo feed that you can add to any page, post, or widget-ready area.

However, before you can show shoppable images there are a few extra settings to configure.

How to Enable Smash Balloon’s Shoppable Feature (Optional)

As we already mentioned, there are two ways to make your Instagram photo feed shoppable. If you’ve added the URLs to your captions on Instagram, then simply skip to the next step.

Another option is to open shoppable links in a new tab as soon as the visitor clicks on a post. To do this, you’ll need to enable Smash Balloon’s shoppable feature.

To start, select the ‘Settings’ tab and then click on ‘Shoppable Feed.’

How to create a shoppable Instagram feed for your online store

On this screen, go ahead and toggle the ‘Enable’ slider so that it turns blue.

Smash Balloon will now show an ‘Add’ button on every photo or video in your Instagram feed.

How to add shoppable links to a WooCommerce site or e-commerce store

Simply find the first post that you want to make shoppable, and click on its ‘Add’ button.

You can now type the product or service’s URL into the ‘Product Link’ field and click on ‘Add.’

How to add a shoppable link to an Instagram post

Now, clicking on this photo will open the linked URL in a new tab.

Simply repeat these steps to make every image shoppable.

If you need to change a post’s URL at any point, then just hover your mouse over it and click on ‘Update.’

Changing the shoppable links in an Instagram feed

Once you’ve added all your links, don’t forget to click on the ‘Save’ button.

How to Filter Your Shoppable Instagram Feed

By default, Smash Balloon shows all the images and videos from your Instagram account. However, since we’re creating a shoppable feed you may want to filter your posts, and only show photos that link to a product or service.

This can help shoppers find products to buy, without getting distracted by other photos and videos in your Instagram feed.

With Smash Balloon, it’s easy to filter Instagram posts based on their captions. You can simply add a keyword or hashtag to your shoppable images on Instagram, and then create a matching filter in Smash Balloon.

For example, in the following image we’re using the #ordernow hashtag for all the images we want to make shoppable.

Filtering a shoppable Instagram feed by hashtag

To create a filter in Smash Balloon, select the ‘Settings’ tab.

Then, go ahead and click on ‘Filters and Moderation.’

Filtering shoppable Instagram photos and videos using a hashtag

In the ‘Only show posts containing’ box, type in the hashtags or keywords that you want to use in the filter.

If you want to use multiple words in the filter, then simply separate each hashtag or keyword with a comma.

Adding a filter to a shoppable Instagram feed

When you’re happy with how the filter is set up, click on the ‘Save’ button.

Just be aware that the preview won’t update straight away, so you’ll need to refresh the page to see the filter in action.

A filtered shoppable Instagram feed

How to Customize Your Shoppable Instagram Feed

When you’re happy with the photos and videos that appear in your shoppable feed, you may want to change how the feed looks.

To customize your shoppable Instagram feed, simply click on the ‘Customize’ tab. On the left-hand side are all the settings you can use to change how the shoppable feed looks.

How to customize your shoppable Instagram feed

Most of these settings are self-explanatory, but we’ll quickly cover some key areas that can help you get more sales.

Let’s start at the top, by selecting ‘Feed Layout.’ Here, you can choose different layouts for your shoppable feed, such as carousel and highlight.

Adding Instagram shoppable images to WordPress

As you make changes, the preview will update automatically so you can try different settings to see what looks the best.

Depending on the layout, you’ll get some extra settings that you can use to fine-tune your feed. For example if you choose ‘Highlight’ then you can tell Smash Balloon to highlight posts based on a pattern, post ID, or a specific hashtag. This is great for highlighting your most popular products.

Showing Instagram shoppable images in a highlighted layout with Smash Balloon

By 2025, it’s estimated that US consumers will spend $710 billion every year shopping on their mobile devices. With that in mind, you’ll want to make sure the shoppable Instagram feed looks just as good on smartphones and tablets, as it does on desktops.

By default, Smash Balloon will show the same number of photos on desktop computers and mobile devices.

You can preview how the shoppable feed will look on desktop computers, tablets, and smartphones using the row of buttons in the upper-right corner.

Creating a mobile-friendly layout for an e-Commerce site

You can show fewer shoppable photos on mobile devices by changing the settings in the ‘Number of Posts’ and ‘Columns’ sections.

After making any changes, click on the ‘Customize’ link. This will take you back to the main Smash Balloon editor, ready for you to explore the next option, which is ‘Color Scheme.’

Changing the color scheme of a shoppable Instagram feed

By default, Smash Balloon uses a color scheme inherited from your WordPress theme, but it also has ‘Light’ and ‘Dark’ themes that you may want to use for the shoppable feed instead.

Another option is creating your own color scheme by selecting ‘Custom.’ Then, simply use the controls to change the background color, change the text color in WordPress, and more.

Changing the color scheme for your Instagram shoppable feed

By default, Smash Balloon adds a header to the shoppable feed, which is your profile picture and the name of your page.

To change how this section looks, click on ‘Header’ in the left-hand menu and then use the settings to change the size of your header, add Instagram bio text, and more.

Customizing the header for an embedded Instagram feed

You can also add a different bio. For example, you might encourage people to buy your products, or offer visitors an exclusive coupon code.

For more information on creating these codes, please see our expert pick of the best WordPress coupon code plugins for your online store.

To create a unique Instagram bio, simply type into the ‘Add custom bio’ box.

How to add Instagram shoppable images in WordPress

With that done, click on ‘Customize’ to return to the main Smash Balloon editor.

Then, select ‘Posts.’

How to customize individual Instagram posts in WordPress

This takes you to a screen that has a few different options.

You can look through these settings and make any changes you want, but we’re going to focus on ‘Caption.’

Customizing the Instagram captions

If you added shoppable links to your captions, then it’s important to make the text stand out. For example, you might make the caption bigger.

You might even use a different color for the caption.

Adding a style to a shoppable Instagram caption

With that done, click on ‘Posts’ to go back to the previous screen.

Here, you’ll also see a ‘Hover State’ option, which is the overlay that Smash Balloon adds to a post when you hover over it.

Adding a hover state to a shoppable Instagram feed

This allows visitors to see any links in your captions without opening that Instagram post first.

On this screen, you can use the settings to create an eye-catching colored overlay.

How to create a custom hover state for an Instagram photo and video feed

After selecting ‘Hover State’ you’ll be able to change the background color and text color that appears when you hover over each post.

Under ‘Information to display,’ you’ll see all the different information that Smash Balloon can show as part of the overlay. Simply check the box next to each piece of information that you want to show.

Smash Balloon's hover state settings

If the caption contains shoppable links, then make sure you leave ‘Caption’ enabled.

When you’re happy with your changes, click on ‘Customize’ to return to the main Smash Balloon editor screen. You can now select the next option, which is ‘Load More Button.’

Smash Ballon's Load More button settings

By default, Smash Balloon adds a ‘Load More’ button to the bottom of your Instagram feed so visitors can scroll through your shoppable posts.

Here, you can change the button’s background color, text color, and hover state.

You can also add your own messaging to the button by typing into the ‘Text’ field.

How to add a load more button to a shoppable Instagram feed

While we recommend leaving the ‘Load More’ button enabled to get more sales, you can remove it. For example, you might encourage people to visit your Instagram page by limiting the number of photos they can see on your site.

To remove the button, simply click on the ‘Enable’ slider to turn it from blue to grey.

How to remove the Load More button from a social media photo feed in WordPress

If shoppers like what they see, they may decide to follow you on Instagram using the ‘Follow on Instagram’ button that appears below the shoppable feed.

Since it’s such an important button, you may want to help it stand out by selecting ‘Follow Button’ from the main Smash Balloon editor screen.

Adding a follow button to a shoppable Instagram feed

Here, you can change the button’s background color, hover state, and text color.

You may also replace the default ‘Follow on Instagram’ text with your own messaging.

How to get more followers with a Follow button

As always, when you’re finished with these settings, click on ‘Customize’ to return to the main editor screen.

If you’ve enabled the Smash Balloon shoppable feature, then clicking on any post in the Instagram feed will open a new tab and take them straight to the linked product page.

However, if you haven’t enabled the shoppable feature then you may want to take a look at Smash Balloon’s lightbox feature.

This feature allows visitors to open the image or video in a lightbox popup, without leaving your WordPress website. They can then click on any shoppable links in the captions.

Smash Ballon's Instagram lightbox popup

To enable or disable the lightbox, simply select ‘Lightbox’ from the left-hand menu.

Here, you can remove or add this feature using the ‘Enable’ slider.

How to enable or disable the Instagram lightbox popup

You can also change how many comments Smash Balloon will show in the lightbox. Lots of positive comments can be a powerful form of social proof, which will often help you sell more products and services.

However, they can also be distracting so you may want to type a maximum number into the ‘No. of comments’ box.

How to limit the number of comments in a shoppable Instagram feed

Another option is to hide comments completely, by clicking on the ‘Comments’ toggle.

When you’re happy with how the Instagram feed looks, don’t forget to click on ‘Save’ to store your changes. You’re now ready to add the shoppable Instagram feed to your website.

How to Embed Instagram Feed in WordPress

You can add the shoppable feed to your website using a block, widget, or shortcode.

If you’ve created more than one feed using the Smash Balloon plugin, then you’ll need to know the feed’s code if you’re going to use a widget or block.

To get this code, go to Instagram Feed » All Feeds and then copy the value in the ‘Shortcode’ column.

The code for a shoppable Instagram feed

If you want to embed the Instagram feed in a page or post, then we recommend using the Instagram Feed block.

Just open the page or post where you want to embed your shoppable photo and video feed. Then, click on the ‘+’ icon to add a new block and start typing ‘Instagram Feed.’

When the right block appears, click to add it to the page or post.

The Instagram Feed WordPress block

The block will show one of your Smash Balloon feeds by default. If you want to show a different Instagram feed instead, then find ‘Shortcode Settings’ in the right-hand menu.

Here, simply add the shortcode and then click on ‘Apply Changes.’

Adding a shoppable Instagram feed to a page or post

The block will now show all the photos and videos from your Instagram feed. Just publish or update the page to make the feed live on your website.

Another option is to add the feed to any widget-ready area, such as the sidebar or similar section. This allows visitors to shop using your Instagram feed from any page of your site.

Simply go to Appearance » Widgets in the WordPress dashboard and then click on the blue ‘+’ button.

Adding a shoppable feed to any widget-ready area

In the search bar, type in ‘Instagram Feed’ and select the right widget when it appears.

Just be aware that WordPress has a built-in Instagram widget, so make sure you choose the one that shows the official Instagram logo.

Adding a shoppable Instagram widget to WordPress

Next, simply drag the widget onto the area where you want to show the shoppable Instagram feed, such as the sidebar or similar section.

The widget will automatically show one of the feeds you created using Smash Balloon. If this isn’t the shoppable Instagram feed you just created, then type the feed’s code into the ‘Shortcode Settings’ box.

After that, click on ‘Apply Changes.’

You can now make the widget live by clicking on the ‘Update’ button. For more information, please see our step-by-step guide on how to add and use widgets in WordPress.

Another option is embedding the Instagram feed on any page, post, or widget-ready area using a shortcode.

For help placing the shortcode, please see our guide on how to add a shortcode.

Finally, if you’re using a block-enabled theme, then you can use the full-site editor to add the Instagram Feed block anywhere on your website.

In your dashboard, simply go to Appearance » Editor.

How to add a shoppable Instagram feed to your WordPress theme

By default, the full-site editor will show the theme’s home template. If you want to add the shoppable feed to a different template, then click on the arrow next to ‘Home.’

You can then choose any design from the dropdown, such as the footer template.

Selecting a different template in the WordPress FSE full-site editor

If you don’t see the template in the list, select ‘Browse all templates.’

The full-site editor will now show a list of all the templates you can edit. Simply click on the template where you want to show the shoppable Instagram feed.

Choosing a WordPress template in the full-site editor (FSE)

After choosing a template, just hover your mouse over the area where you want to add the shoppable Instagram feed.

Then, click on the ‘+’ button.

Adding a block to your WordPress theme using full-site editing (FSE)

After that, start typing in ‘Instagram Feed.’

When the right block appears, click to add it to the template.

Adding a Smash Balloon instagram block to a WordPress theme

As always, Smash Balloon will show a feed by default. You can change this feed by adding a shortcode following the same process described above.

We hope this article helped you learn how to add Instagram shoppable images in WordPress. You may also want to see our guide on how to create a free business email address, or see our expert pick of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Instagram Shoppable Images in WordPress first appeared on WPBeginner.

7 Best Business Voicemail Transcription Services (Text and Email)

Are you looking for a service to transcribe your voicemails?

Voicemail transcription helps convert your voicemails to text, so you can read them later on your phone or computer. It saves time, as you don’t have to listen to recordings and quickly view the message in text form.

In this article, we’ll show you the best business voicemail transcription services.

Best business voicemail transcription services

Why Use a Business Voicemail Transcription Service?

Voicemail transcription means converting your audio messages into text format. However, manually transcribing each voicemail is a time-consuming task. Instead, you can use a business voicemail transcription service.

There are a lot of software available that will automatically convert voicemail speech to text. The transcriptions can be sent to you by email or text.

This is more convenient especially when you can’t listen to voicemails. You can quickly read the message anywhere instead of listening to the voice recording.

It also helps streamline your customer support process. Your support staff can search for voicemails from a user and look at previous messages, so they can provide a better customer experience. You can also keep records of your voicemails and connect them to customer relationship management (CRM) software.

That being said, let’s look at the best business voicemail transcription services.

1. Nextiva

The Nextiva coupon code has been automatically applied

Nextiva is the best virtual phone service in the market that offers powerful features, including voicemail transcriptions. The cloud phone system is easy to use and set up.

It brings multiple communication channels under one roof. For example, you can make HD video calls, send text messages, live chat, voicemails, phone calls, and more from a single place.

Nextiva offers a voicemail to email and text option, where you can receive voicemails inside your inbox. This allows you to respond to customers quickly, even when calls are missed. Once this feature is active, it will automatically transcribe the voicemail.

Besides that, you also get other features like call recording, unlimited calls and texts in North America, toll-free numbers, team chat, auto attendant, call transfer and forwarding, and more.

They also business phone apps for iOS and Android smartphones, so it lets you stay connected with customers anywhere in the world.

At WPBeginner, we use Nextiva for all our business phone needs. We’re huge fans of their platform and the features it offers.

Pricing: You will need the Nextiva Enterprise plan to use the voicemail transcription features, which will cost you $32.95 per user per month.

2. RingCentral

RingCentral

RingCentral is another top business voicemail transcription service. Their business VoIP phone service offers lots of powerful features and is a perfect solution for remote teams.

With its Voicemail for Business feature, you get to choose how to receive voicemails. For instance, you can access voice messages from the RingCentral online account, desktop app, mobile device, email, and desk phone.

RingCentral offers an option to send voicemails to your email address. You’ll receive an audio attachment and transcription, so you can quickly scan through the message without listening to the voicemail.

Other than that, RingCentral offers features like video conference calls, unlimited calling in the US and Canada, voice-to-text features, toll-free numbers, and other call-handling features.

Pricing: The voicemail-to-text feature is available in the Essentials plan and will cost you $19.99 per user per month.

3. Ooma

Ooma

Ooma is a popular VoIP phone service for businesses of all sizes. It is loaded with features, including voicemail transcription and voicemail-to-email options.

You can configure your voicemails to be automatically sent to an email address when they’re left in your Ooma Office app. You will get an audio recording as an attachment and transcribed text in the body of the email.

Ooma is also easy to use and works out of the box. You get more features like a virtual receptionist, hold music, extension dialing, video conferencing, 1-800 phone numbers, a call center, and more. There are also desktop and mobile apps, so you can call and receive voicemails from anywhere in the world.

Pricing: Ooma prices start from $19.95 per month per user. However, the voicemail transcription feature is available in the Ooma Office Pro and Pro Plus pricing plans.

4. FreshDesk Contact Center

FreshDesk

FreshDesk Contact Center is the next business voicemail transcription service on our list. It was previously known as Freshcaller and is a user-friendly virtual business phone provider.

FreshDesk Contact Center offers an AI-power voicemail transcription feature. Its artificial intelligence engine, called Freddy AI, automatically transcribes voicemails.

You can easily access the transcriptions from the FreshDesk phone system and view key metrics like queue time and IVR time. It also lets you enable voicemail transcription for selected phone numbers and set up voicemail greetings.

Other features offered by FreshDesk Contact Center include a call waiting option, vanity numbers, mobile apps, shared lines, route calls to voicemail, block spam calls, call recording, and more.

Pricing: You will need the Growth plan or higher to use the voicemail transcription feature in FreshDesk Contact Center. This will cost you $15 per agent per month (billed annually). There is also a free version of the software you use to get started, but it doesn’t include voicemail transcriptions.

5. Grasshopper

Grasshopper

Grasshopper is one of the best business phone services, and it is perfect for small businesses and startups. The service offers a voicemail transcription feature and allows you to receive the transcriptions in your email inbox.

It is very easy to set up, and you can add email addresses where you’d like the forwarded messages to go. Then using the Grasshopper desktop app or mobile apps, you can read the voicemail messages.

Aside from voicemail transcription, Grasshopper is filled with robust features. For instance, you get simultaneous call handling, call forwarding, extensions, call transfers, VoIP calling, virtual fax, reporting, and more.

Pricing: Grasshopper pricing plans start from $28 per month (billed annually), and all plans include the voicemail feature. Do note that it is only available in the US and Canada.

6. Google Voice

Google voice

Google Voice is another business voicemail transcription service you can use for your WordPress website. It is part of Google Workspace and easily integrates with other tools like Google Meet and Calendar.

The service uses Google’s AI to turn voicemails into text automatically. The AI is powerful and converts complex words into easy-to-read text.

Besides that, it is very easy to use and offers free calling to US and Canada, spam call blocking, unlimited text messaging in the US, call forwarding, mobile apps, and more.

Pricing: Google Voice prices start from $10 per user per month and includes a voicemail transcription feature.

7. Phone.com

Phone.com

Phone.com is a popular cloud-based virtual phone service offering a voicemail feature. You can listen to audio messages from your online account and set up a voicemail-to-email feature.

Phone.com will automatically transcribe your voicemails and send them to you as email or text messages. This way, you can read the message instead of listening to the voice note or forward the transcription to other team members.

With Phone.com, you also enjoy other powerful features. It is a complete virtual phone solution and offers call forwarding, call transfer, analytics, number porting, audio conferences, fax from phone, text messaging, and more.

Pricing: The voicemail transcription feature is included in the Plus users or higher plan, and its prices start from $15.99 per user per month.

Which is the Best Business Voicemail Transcription Service?

In our expert opinion, the best business voicemail transcription service is Nextiva, and after careful research we chose to use it for our own business.

Nextiva is user-friendly and offers lots of features to help you connect with your customers and team members from anywhere. You can easily receive voicemail transcriptions in your email, handle calls, conduct virtual meetings, create workflows, and more.

Plus, Nextiva has desktop and mobile apps, so you are always connected on the go. It also easily integrates multiple communication channels into a single platform.

If you’re looking for other solutions, then we recommend RingCentral and Ooma as alternatives to Nextiva for voicemail transcriptions.

We hope this article helped you pick the best business voicemail transcription service. You may also want to see our comparison of the best email marketing services and best live chat software for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Best Business Voicemail Transcription Services (Text and Email) first appeared on WPBeginner.

Image Alt Text vs Image Title in WordPress – What’s the Difference?

A lot of content on the web includes images. However, not many website owners optimize their images for speed or better search rankings.

Even though WordPress comes with the option to add alt text and an image title, often beginners do not understand the difference and how to use them.

In this article, we will share the difference between image alt text vs image title in WordPress, so you can improve your image SEO.

Image Alt Text vs Image Title in WordPress - What's the Difference?

Here’s what we’ll cover in this tutorial:

What’s the Difference Between Alt Text and Image Title?

‘Alt text’ is short for ‘alternate text’ and is an attribute that is added to an HTML image tag. The text describes the image, so visitors who can’t see the image and search engine bots will understand what the image is about.

If an image on your WordPress website can’t be found or displayed for some reason, then the alt text will be shown instead, as you can see in the following screenshot.

Alt text displayed next to a broken image icon

Alt text is different from the image’s title. The title will be displayed in a small popup box when you bring your mouse cursor over the image.

An image with the title text

Alt text and image titles are also used to improve the accessibility of your website for those with poor vision and who use screen reader devices to read your site’s content.

When the screen reader comes to an image, it will read the alt text. Depending on the user’s settings, it may also read the title text.

For both accessibility and search engine optimization (SEO), alt text is more important than title text. This is why we strongly recommend including alt text for all your images.

How to Add Alt Text to an Image in WordPress

WordPress allows you to easily add alt text to your images. You can do this from the block editor, the classic editor, or the WordPress Media Library.

Adding Alt Text in the Block Editor

Simply create a new post or page or edit an existing one, and add an Image block.

Add an Image Block

If you’re not sure how to add a block or you need some extra help with the block editor, then just check out our tutorial on how to use the WordPress block editor.

Now you need to upload your image or drag and drop it into the Image block. You can then set the alt text on the right-hand side of the page.

Adding alt text to an image in the WordPress block editor

Adding Alt Text in the Classic Editor

If you’re still using the classic WordPress editor, then you can add image alt text when adding the image.

First, click on ‘Add Media’ above the posting box.

Click 'Add Media' in the classic editor to add an image to your post

After that, you should either upload the image from your computer or click the ‘Media Library’ tab to view images you’ve already uploaded.

Next, click on the image you want in order to select it, and then type the alt text you want into the ‘Attachment Details’ of your image.

Adding alt text to an image in the classic editor

Adding Alt Text in the Media Library

You can also add alt text to an image by going to Media » Library and clicking on the image to edit it.

Viewing or editing the alt text for your image in the WordPress media library

Remember, this won’t change the alt text for any instances of that image that you’ve already inserted into posts or pages. However, if you add the image to a post or page after adding alt text here, then the alt text will be included with it.

How to Add Image Titles in WordPress

It’s important to understand that there are two types of titles that you can add to your images.

First, there is the default image title WordPress uses internally to identify media files in the Media Library and attachments pages. Second, there is the HTML image title attribute added to images in your posts and pages.

Let’s take a look at how to add both types of titles.

Adding the WordPress Image Title in the Media Library

You can add WordPress media titles to your images using the Media Library. When you edit an image in the Media Library, you will see a ‘Title’ field.

Adding an Image Title in the WordPress Media Library

This title is used by WordPress to identify the image. When you click the ‘View attachment page’ link at the bottom of the screen, you’ll see the title is used as the title on that page.

Viewing the image's attachment page, with the image title shown

The WordPress media title isn’t necessary for image SEO or for users with screen readers. While it may be helpful in some cases, it’s not as useful as the image’s HTML title attribute. So how do you create that?

Pro Tip: Would you like to automatically use the WordPress media title as the image’s title attribute in your posts and pages? Take a look at the section below where we show you how to do this using All in One SEO Pro.

Adding an HTML Image Title Attribute in the Block Editor

It’s easy to add a title attribute in the block editor. Simply click the image and then click the down arrow next to ‘Advanced’ to show the advanced image options.

Adding the Title Attribute in the Block Editor

Now you can simply type the title in the ‘Title Attribute’ field.

Adding an HTML Image Title Attribute in the Classic Editor

Adding a title attribute using the old classic editor is similar. You can add the title attribute by clicking on an image and then clicking the pencil icon.

Editing an image in the WordPress classic editor

You’ll then see the ‘Image Details’ screen. To set the image title attribute, you need to click the little down arrow next to ‘Advanced Options’ at the bottom.

Click the downward arrow to view the Advanced details for your image

You can then set the image’s title attribute. Make sure you click the ‘Update’ button at the bottom of the screen when you’re done.

How to Automatically Set Alt Text and Image Titles Using AIOSEO

All in One SEO (AIOSEO) is the best WordPress SEO plugin on the market. It will add a proper image sitemap and other SEO features to improve your SEO ranking. It also lets you automatically set your alt text and image titles, and more.

The first thing you need to do is install and activate the All in One SEO plugin. For more details, see our step-by-step guide on how to install a WordPress plugin. To use the Image SEO feature, you will need the Plus plan or above.

Upon activation, the plugin will launch the setup wizard automatically. You can learn how to configure the plugin in our guide on how to set up All in One SEO correctly.

Now you need to navigate to All in One SEO » Search Appearance and then click on the ‘Image SEO’ tab. After that, you’ll have to click the ‘Activate Image SEO’ button to enable the premium image SEO features.

Activating the Image SEO Module in AIOSEO

Setting Image Titles Using All in One SEO

Make sure that you are looking at the ‘Title’ tab of the Image SEO page. Here you can choose tags that will set the format used to automatically generate title attributes for your images.

For example, if you include the ‘+ Image Title’ tag, then each image in your posts and pages will automatically use the WordPress media title in the HTML title attribute.

Customizing the Image Title in AIOSEO

You can also add other tags, such as your website title, to your image title attribute. All in One SEO can even strip punctuation from the title and change its capitalization.

Setting Alt Text Using All in One SEO

Next, you need to click the ‘Alt Tag’ tab on the AIOSEO’s Image SEO page. Here you can automatically format the alt text of your images.

By default, AIOSEO will simply use the image’s alt text. If you like, you can also add your website’s title and other information to the alt text of each image on your website.

Customizing the Alt Tag in AIOSEO

Why Use Alt Text and Image Titles in WordPress?

We strongly recommend using alt text for all images. Here on WPBeginner, we also add a title to all images. However, this is less important than the alt text.

Alt text is important because Google focuses on it as a ranking factor for images. It is also used by screen readers to help visitors with impaired vision to fully engage with your content.

You should never just stuff keywords into alt and title tags. It’s important that you make them descriptive and helpful so that they’re useful for visitors who need them. You can use your keywords where relevant, but don’t overdo it.

For example, if you’re writing an article about the best WordPress hosting, then your target keyword could be “best WordPress hosting”.

You might also have a screenshot in your article showing users how to set up an account with a popular web host like Bluehost. Let’s take a look at some good and bad examples of alt text for that image:

  • “Account setup” is not very descriptive and also doesn’t include anything related to your keyword.
  • “Best WordPress hosting, WordPress hosting, best web hosting for WordPress” doesn’t describe the image and is stuffed with keywords.
  • “Setting up a WordPress hosting account” is much better as it’s descriptive and uses part of the keyword in a natural and appropriate way.

We hope this article helped you understand the difference between image alt text and image title in WordPress. You may also want to learn how to optimize images for the web, and check out our list of the best WordPress SEO plugins and tools.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Image Alt Text vs Image Title in WordPress – What’s the Difference? first appeared on WPBeginner.

How to Add Dark Mode to Your WordPress Website (Easy)

Do you want to add dark mode to your WordPress site?

By adding a dark mode to WordPress, your website will adapt automatically based on the visitor’s browser preferences. You can also add a dark mode toggle to your site, so visitors can easily switch between dark and light modes.

In this article, we’ll show you how to add dark mode to your WordPress website.

How to add dark mode to your WordPress website

What is Dark Mode and Why Add it to Your Website?

Many modern mobile devices and computers use dark mode to minimize the amount of white light that comes from the screen. This can reduce eye strain, especially in low-light conditions.

Some people even believe that it allows you to use computers and mobile devices late into the night without the white and blue light ruining your sleep.

Some devices come with a built-in night mode that simply uses warmer color tones. However, dark mode actually adds dark colors to the device’s background.

If you have an iPhone or Android smartphone, then you may be able to switch to dark mode using a toggle. Some popular websites like YouTube even offer a built-in dark color scheme.

YouTube's dark mode

On desktop computers, you can visit websites in dark mode by using a Chrome extension such as Night Eye.

Here’s how the WPBeginner website looks using that extension:

An example of a website, with dark mode enabled

By adding a dark mode toggle to your website, users will be able to choose the mode they prefer without having to install a special browser extension.

Many plugins also allow you to customize how dark mode looks on your website, so you don’t have to use the browser or device’s default settings.

You can even add dark mode to your WordPress admin area. This can be useful if you work on your site in the evenings or at night, or if you’re suffering from eye strain.

With that in mind, let’s see how you can add dark mode to your website’s public-facing front-end, and the admin area of your WordPress website.

Tip: Want to use a dark color scheme, even when the visitor’s device is in normal or daytime mode? Then check out our list of the best dark themes for WordPress.

How to Add Dark Mode to Your WordPress Website

The easiest way to create a dark mode for your website is by using Droit Dark Mode. This plugin adds a toggle so visitors can enable dark mode on the front end of your site. It can even add a toggle to the admin area, so you can enable dark mode for the WordPress dashboard.

First, you’ll need to install and activate the Droit Dark Mode plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, go to Droit Dark Mode » Preset Colors and choose how your dark mode will look to visitors. The free version of the plugin comes with two preset colors, so select the color that you want to use.

Adding dark mode to your WordPress website

After that, click on ‘Display Settings’ and select a style for your dark mode switch.

Next, open the Body Position dropdown and choose where the slider will appear on your WordPress blog or website. You’ll typically want to add it to the top of your site so visitors can easily switch between the different modes.

How to change the position of the dark mode switch in WordPress

With the setup out of the way, it’s time to enable dark mode by selecting ‘General Settings.’

To start, you’ll need to activate ‘Enable Front-end Dark mode,’ which will add the switch to your website’s front-end.

Enabling dark mode for your WordPress website

At the moment, WordPress will always load your site in regular, light mode.

If you want to make dark mode the default, then simply click to activate the ‘Enable Default Dark Mode’ switch.

How to make dark mode the default for your WordPress website

With that done, just click on ‘Save Settings.’ Now if you visit your website, you’ll see the new dark mode switch in action.

To enable and disable dark mode, simply give the switch a click.

An example of dark mode in WordPress

Adding Dark Mode to Your WordPress Admin Area

You can change the admin color scheme in WordPress using the built-in settings. However, none of the default color schemes reduce the white light coming from the screen.

If you work late into the evening or suffer from eye strain, then you can try adding a dark mode to the WordPress admin area.

Simply go to Droit Dark Mode » General Settings and click to activate the ‘Enable Backend Dark Mode’ toggle.

Adding dark mode to the WordPress admin area

After that, you can choose a color scheme for the admin dark mode. Just open the new ‘Select Color Palette’ dropdown and select either Color 1 or Color 2.

With that done, click on ‘Save Changes.’

Droit Dark Mode will now add a dark mode toggle to the admin toolbar. To see admin dark mode in action, just click the toggle.

Enabling dark mode for the WordPress admin area

If you’re not happy with how dark mode looks, then open the ‘Select Color Palette’ dropdown and choose a new style from the list.

After that, click on ‘Save Settings’ and use the toggle to see the new colors in action.

Changing how dark mode looks on your WordPress admin dashboard

We hope this article helped you learn how to add dark mode to your WordPress website. You may also want to see our guide on how to create a landing page in WordPress, or see our expert pick of the must have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Dark Mode to Your WordPress Website (Easy) first appeared on WPBeginner.

How to Create and Sell Ebooks in WordPress from Start to Finish

Did you know that you can create an ebook from your WordPress blog posts?

Offering ebook downloads on your WordPress website is a good way to make money online or grow your email list. Writing a book is a big job, but you may discover that you’ve already written enough content for a book on your blog.

In this article, we’ll show you a smart way on how to create an ebook from your WordPress blog posts.

How to Create an Ebook From Your WordPress Blog Posts

Why Create an Ebook From Your WordPress Blog Posts?

If you publish regular blog posts on your WordPress website, then you have a lot of content that you can repurpose or monetize. One of the best ways to repurpose your content is to turn your blog into an ebook.

Writing an ebook can build your site’s credibility. You can use it to grow your email list, offer it as exclusive content on a membership site, or sell it to make money from your blog.

However, writing a book is difficult, and 97% of people who start to write a book never finish.

The good news is that you may have already written a book. Your most popular blog posts may already contain enough quality content to repurpose as a successful ebook. Or you can use your blog to write a new book one post at a time.

With that being said, let’s take a look at how to create an ebook from your WordPress blog posts. Here’s what we’ll cover in this tutorial:

Choosing Which Blog Content to Use in Your Ebook

Your first job is to decide which blog posts should be included in your ebook. If your blog is about a certain topic or niche, then you may just need to find your most popular blog posts. Each post will become a chapter of your ebook.

However, if you wish to create multiple ebooks, then you should choose blog posts that cover more specific topics, such as popular posts in a specific category. You can even consider future ebook ideas when you are planning the content to write about on your blog.

How to Find Your Most Engaging Content to Include in an Ebook

You want to create an ebook that people actually want to read. A good starting point is to find your most engaging and popular blog posts. That way, you already know that your readers are interested in these topics.

If you are not already tracking user engagement on your WordPress blog, then the best way to get started is by using MonsterInsights. It’s the best Analytics plugin for WordPress and helps you configure Google Analytics without writing code.

The MonsterInsights Google Analytics plugin

There’s also a free version of MonsterInsights that you can use as well.

When you install and activate MonsterInsights, you will also set up Google Analytics tracking in WordPress. Once your blog has been tracked for some time, you will be able to view important user engagement metrics such as your most popular content.

You just need to visit the Insights » Reports page in your WordPress admin area and go to the ‘Overview’ report. You can scroll down to see different reports, and you will find your most popular content under the ‘Top Posts/Pages’ section.

Top posts and page report

You’ll find detailed instructions about how to set up and use MonsterInsights in our guide on how to track user engagement in WordPress with Google Analytics.

Now that you know what your most popular posts are, you need to choose which ones to include in your ebook. They should contain evergreen content that will stay fresh and also fit together logically as chapters to form a complete ebook.

Writing a Series of Blog Posts to Create Content for an Ebook

Another way to come up with blog content for an ebook is to write a series of articles on a particular topic. These blog posts can then be compiled into an ebook.

We do something similar on WPBeginner, where we regularly compile a series of posts into a new article. Here are some examples of articles we have compiled with repurposed content from our existing articles:

In fact, whenever you are writing about a complex topic, it is almost always better to write a series of posts that break the topic up into smaller parts.

You can learn more in our guide on how to efficiently manage post series in WordPress.

Quickly Updating the Posts You Choose for Your Ebook

Once you have chosen the blog posts you wish to include in your ebook, take some time to quickly update them if necessary. By doing that now, you will make sure that both the blog post and ebook are free from errors and contain all of the necessary information.

You can start by making sure there are no spelling or grammar errors in the post. Most likely you did this before publishing each post, but it’s worth checking this again in case something was missed.

You can learn the best ways to proofread your posts in our guide on how to check grammar and spelling mistakes in WordPress.

Also, take time to check the comments on each post. They may identify areas where the blog post isn’t clear enough or is missing important information. Take time to address those issues.

Later in this article, you will make further edits that will be needed in the ebook but not the blog posts.

Creating Professional-Looking Cover Art for Your Ebook

One of the best ways to create an ebook that looks professional is to use a well-designed ebook cover. Your readers will actually judge your book by its cover.

You could hire a graphic designer using websites such as 99designs or Fiverr. Or you can use graphic design software or web services to do it yourself even if you don’t have design skills.

Before you create the cover art for your book, make sure you first finalize the ebook title. It should be clear and concise, grab the reader’s attention, and describe what the book is about. You may also want to create a subtitle and book description.

One of the easiest ways to create cover art is with Canva, a free online graphic design tool. It comes with easy-to-use tools that allow you to create a book cover from a template.

The basic Canva account is free and gives you access to dozens of ready-made templates. To get the full power of Canva, you may want to sign up for a Pro account. This lets you upload your own fonts, set your brand colors, and more.

After creating your account, simply type ‘book cover’ into the search box and then click on the ‘Book Cover’ search result.

Searching for Book Cover Templates in Canva

Canva will display a list of thousands of book cover templates. These have the correct width ratio of 1.6 and also a high-quality resolution of 1410 x 2250 pixels.

You can filter the list by clicking the genres at the top of the screen, or by checking one of the styles or themes on the left. This will help you find the most suitable templates quickly.

Filtering the Ebook Cover Templates in Canva

Once you find a template you want to use for your cover art, you should click it to preview it. You will also see whether it is a free, paid, or pro template. After that, you should click the ‘Customize this template’ button.

Canva will now load its drag-and-drop editing interface. You can point and click on any item in the template to edit it. Make sure you type the correct title, subtitle, and author. You can rotate, resize, crop, and delete items.

You can also add more text, icons, shapes, patterns, and backgrounds to your design from the left column. However, you will often get the best result by making simple changes.

Customizing a Book Cover in Canva

When you have finished creating your cover art, you will need to save it to your computer. Simply select File » Download from the menu at the top of the screen.

You can select a variety of file types from the drop-down menu, including PDF, JPG, and PNG. For this tutorial, we will choose PNG and then click the ‘Download’ button.

Downloading a Book Cover in Canva

Method 1: Turning Blog Posts Into an Ebook Using Google Docs (Free)

You can create an ebook from your blog posts using Google Docs. This requires a little more manual work than our second method, but it’s free and makes it easy for you to edit and customize your ebook.

You need to start by creating a new Google Doc and naming it with your ebook’s title.

After that, make sure that under the View menu, ‘Show Print Layout’ is checked. This will allow you to see how each page of your ebook will look.

Inserting Your Ebook Cover Art

The first thing you need to do is insert the cover art you created earlier.

You can either use drag and drop to place it on the first page, or select Insert » Image from the menu and upload it to your computer.

Inserting a Cover Image in Google Docs

Once you’ve done that, you should select Insert » Break » Page break from the menu to start a new page.

Creating a Title Page and Table of Contents

On the new page, you should type the title of your ebook. Before you press enter, make sure you format it as a title by selecting ‘Title’ from the Styles drop-down menu.

Selecting the Title Style in Google Docs

If you wish to center the title, then you need to select Format » Align & Indent » Center.

You can now press the Enter key several times and type the ebook’s subtitle if you have one, as well as your name or your blog’s name as the author.

A Title Page Example in Google Docs

You might like to format them using a larger font and center them. Don’t use a heading style, or these lines will be included in your table of contents. You can also use the enter key to space these lines appropriately down the page.

Once you’re done, you should select Insert » Break » Page break from the menu again to start another new page.

On the next page, you will add the table of contents. Google Docs will populate this with headings as you add content to the document.

Start by typing the heading ‘Table of Contents’ and format it with the Heading 1 style.

Tip: If your text is still being centered, then you will need to select Format » Clear formatting from the menu to return to the default formatting.

Now you can press Enter and select Insert » Table of Contents from the menu. You can choose from a version with page numbers and a version with hyperlinks.

Inserting a Table of Contents in Google Docs

At the moment, the table of contents will be quite empty, but it will be updated as you add blog posts to your ebook.

Pasting the Your Blog Post Contents

Now it’s time to start pasting the content from your blog posts into Google Docs. Before you paste each blog post, make sure you insert a new page break (Insert » Break » Page break) so each ebook chapter starts on a new page.

Then, just head to your WordPress website and navigate to your blog post.

Simply highlight the entire post, copy it to the clipboard, and then paste it into Google Docs. After that, insert another page break and repeat until all the blog posts have been copied.

You may also want to set the title of the posts to Heading 2 in Google Docs so they’re included as chapters in your Table of Contents and document outline.

For our demo ebook, we pasted the contents of 7 blog posts into Google Docs to produce a 167-page ebook. Selecting Tools » Word count from the menu shows that the document contains almost 25,000 words.

Editing Your Ebook Contents

Now you should work through your ebook content and make any changes that are necessary. Some things that work well in a blog post won’t belong in an ebook.

For example, you may need to tweak the title of each blog post so it works better as a chapter heading. And if you added a call to action at the bottom of each blog post, then you may need to remove it from each chapter in your ebook.

You may need to replace references to ‘posts’ with ‘chapters’. Also, you should replace internal links to your blog with links to the chapters in your ebook if they are included.

You should also work on the transitions between chapters so your book flows better, otherwise, it might read like a collection of separate blog posts. You might also want to add a stronger introduction and conclusion to the book.

You might also like to add additional material to the book, such as sections on:

  • How to use this book
  • What you’ll find in this book
  • About the author
  • Contact information
  • Copyright information
  • Disclosures
  • Resources and links
  • Footnotes and sources

Finally, make sure you correct any spelling and grammar errors you find while editing.

Customizing Your Ebook’s Design

Before you export your ebook from Google Docs, consider whether you can improve the design of your ebook.

For example, you can customize the appearance of your headings or normal text.

This is easy to do in Google Docs. You can start by changing the format of a particular heading directly. Just select the font you want, if you want it bold or underlined, or other design choices.

After that, with that text still highlighted, select Heading 1 » Update Heading 1 to match from the drop-down menu to automatically change all other headings to match.

Customizing Heading 1 Style in Google Docs

You can also add a header or footer that includes your ebook title and page numbers.

Just select Insert » Headers & Footers and then click ‘Header’ or ‘Footer’ in the menu. You can set up page numbers by clicking the ‘Options’ menu from the header.

Adding Page Numbers to the Header in Google Docs

When you are happy with the way your ebook is formatted, then it’s time to export it in an ebook format.

Exporting Your Ebook as a PDF

Now that you have finished creating your ebook, you can save it to your computer as a PDF. Simply select File » Download » PDF Document from the menu.

Exporting a Google Doc as a PDF Document

Tip: Before exporting your ebook, we recommend you update the table of contents to include any new chapters you have added. When you click on the table of contents, you will find a button labeled ‘Update table of contents’ at the top.

Google Docs also allows you to download the ebook as an EPUB Publication. This format should be used if you want to make the book available in a marketplace such as Amazon’s Kindle Store.

Method 2: Turning Blog Posts Into an Ebook Using a Plugin

You can also create an ebook from your blog posts using a plugin. MPL-Publisher is the best ebook creator plugin because it covers everything you need to do in an easy-to-use interface.

You will need to use the premium version to export your ebook as a PDF file. This costs $49 per WordPress site and also offers a cover editor and the ability to store the settings for multiple books. The free version can export in EPUB and Microsoft Word formats, and more.

The first thing you need to do is install and activate the MPL-Publisher plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you will need to enter the license key that was emailed to you. Simply navigate to MPL-Publisher » Publish eBook on the admin sidebar, then click on the ‘Premium’ tab. Now you can paste the license key into the field provided.

Entering a Premium License Key in MPL-Publisher

Entering the Book Details

Next, you need to enter some details about your book. Make sure you are looking at the ‘Details’ tab of the MPL-Publisher » Publish eBook page.

From here, you can fill in the book details such as the title, subtitle, author, and description.

Entering the Book Details in MPL-Publisher

Next, you should click on the ‘Meta’ tab where you can enter metadata about the book.

You will find fields where you can fill in the book’s ISBN (or some other unique identifier), language, publication date, publisher name, and copyright information.

Entering the Book Metadata in MPL-Publisher

You can scroll to the bottom of the page and click the ‘Save’ button to store the book details and metadata.

Inserting Your Ebook Cover Art

Now you can move to the ‘Cover’ tab. Here you can add the cover image that you created earlier.

Simply click the ‘Select Image’ button and you will be taken to your site’s Media Library. From there, you can upload the cover art and then click the ‘Select’ button.

Adding Cover Art in MPL-Publisher

If you haven’t already created your cover art, you can use the plugin’s Cover Editor to create a book cover right from the WordPress dashboard. Note that this is one of the plugin’s premium features.

Customizing Your Ebook’s Design

Now you can switch to the plugin’s ‘Design’ tab to choose how your book will be formatted. Several themes are available, and you simply click on the theme you wish to use.

Choosing a Theme in MPL-Publisher

When you scroll down the page, you can choose whether to include the post’s featured images in the ebook and whether to insert or embed the images in the ebook.

Make sure you choose the second or third option. We recommend you avoid the first option, which is to link the images from your website.

Embedding or Inserting Images in MPL-Publisher

Advanced users can also format their books using custom CSS.

Make sure you scroll down and click the ‘Save’ button to store your progress.

Selecting the Posts to Include in Your Ebook

On the left of the screen, you will see a list of posts on your website. To include a post in the ebook, simply click its checkbox.

If you have a lot of posts on your website, then you make it easier to find the posts you wish to include by filtering the list. You will find filters for type, status, category, month, and year.

For this tutorial, we’ll filter the list to include only posts (not pages) that have been published. We’ll also filter the list by the ‘Blogging’ category.

Simply select the desired criteria from the drop-down menus and then click the ‘Filter content’ button.

Filtering Posts in MPL-Publisher

Next to each post, you will see a word count and how long the chapter will take to read.

Once you check the posts you wish to include, you can reorder them by dragging and dropping the hamburger icon. That’s the icon that looks like three horizontal lines.

When creating your ebook, MPL-Publisher will automatically create a table of contents containing these chapters.

Editing Your Ebook Contents

You can edit a post by clicking the ‘Edit’ link that appears under the post when you hover your mouse over it. The changes will be seen in both your ebook and the post on your website.

Editing or Duplicating Posts in MPL-Publisher

If you want to edit the ebook contents only, leaving the post on your website as it is, then you need to click the ‘Duplicate and Edit’ link. This will create a duplicate of the post with the ‘Book Chapter’ custom post type.

Once you update the book chapter, you will need to uncheck the original post, then locate and check the new book chapter you just created. Book chapters display a book icon beside the title.

Identifying the Book Chapter Post Type in MPL-Publisher

If you want to add a new chapter to your book that doesn’t appear on your blog, then you can click the ‘Add New Book Chapter’ button.

This will create a new blank book chapter that will be found only in your book, and not on your blog.

In Method 1 above, we provide a list of additional material you might like to add to your ebook, such as contact information, disclaimers, and more.

Exporting Your Ebook as a PDF

Once you have finished setting up the ebook, you can export it. You need to scroll down to the ‘Output format’ and choose ‘Adobe File (PDF)’ as the file type.

Exporting Posts as a PDF in MPL-Publisher

Alternatively, you could select ‘Microsoft Word (DOCX)’ if you plan to continue editing the book or sending it to a professional editor, or ‘EPUB 3.0’ if you plan to make the book available in an online ebook store.

If you like, you can check the ‘Validate content before download’ box. This ensures that the ebook will not contain HTML errors.

Finally, simply click the ‘Download eBook’ button, and MPL-Publisher will compile your ebook and download it in the format you specified.

How to Promote and Monetize Your eBook in WordPress

Now that you have created an ebook from your blog posts, you need a way to promote it, so more visitors can get your ebook. There are a few ways to do this.

The method you choose depends on your business goal. You can giveaway the ebook for free to raise awareness, use ebook as a lead magnet to get more email subscribers, or sell your ebook to make money online.

1. Allowing Free Ebook Downloads in WordPress

You can offer your ebook as a free download using the WordPress file block.

Simply edit the post or page where you want to add your ebook download and then add a ‘File’ block.

add file block and click on media library

This will allow you to upload the ebook to your site, and it will be displayed in the post in a small PDF viewer by default.

For step-by-step instructions, see Method 1 in our guide on how to add ebook downloads in WordPress.

Tip: Want your visitors to be able to search for your ebook’s content on your website? WordPress doesn’t do this by default, so we wrote a guide on how to add PDF indexing and search in WordPress.

2. Using Ebook Downloads to Get More Subscribers

If you’re using your ebook to grow your email list or capture leads, then you’ll want to make sure your visitors can’t access the ebook until they share their email addresses.

An ebook popup, created using OptinMonster

You can set that up using OptinMonster, the best lead generation plugin for WordPress. We use it on WPBeginner and have increased our conversions by over 600%.

For detailed instructions, see our guide on how to add content upgrades in WordPress.

3. Selling Ebook Downloads in WordPress

Selling digital products like ebooks is one of the best ways to earn money from your WordPress website.

To sell ebooks, you’ll need a plugin like Easy Digital Downloads, one of the best eCommerce WordPress plugins. This beginner-friendly plugin makes it super easy to sell any type of digital product including ebooks.

Once installed and activated, you can easily add new downloads to your website. It’s easy to add a title and description for your ebook, as well as categories and tags.

Adding a download to Easy Digital Downloads

The plugin also handles pricing. You can choose variable pricing with multiple options. You may have one option to sell just the ebook and another that includes an additional product. Using EDD, they will both show on the same product page.

You can also simply set a single price for your ebook purchase.

Creating variable pricing for an ebook in WordPress

After that, you can upload your ebook and add a cover image that will be displayed on your website.

You can find more detailed instructions in Method 3 of our guide on how to add ebook downloads in WordPress.

Bonus Tips to Promote Your Ebook

The easiest way to promote your ebook is to your existing audience. Both email newsletters and push notifications are an excellent way to spread the word about your new ebook launch.

You can use PushEngage to setup push notification for your blog readers. This has among the highest engagement rates.

For email marketing services, we recommend either Constant Contact or Sendinblue since they’re affordable for new users.

Another proven technique you can use to promote your ebook is giveaways. These help you leverage the power of social media to bring more new users to your blog.

We recommend using RafflePress plugin to create a viral giveaway since it seamlessly connects with all major social media platforms.

Adding actions to your Twitch giveaway

We hope this tutorial helped you learn how to create an ebook from your WordPress blog posts. You may also want to learn how to start your own podcast, or check out our comparison of the best WordPress SEO plugins to grow your traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create and Sell Ebooks in WordPress from Start to Finish first appeared on WPBeginner.

How to Limit or Disable Automatic Empty Trash in WordPress

Do you want to change how often your trash is emptied on your WordPress website, or stop WordPress from emptying the trash automatically?

By default, WordPress will automatically delete anything that has been in the trash for 30 days. However, some users might like the trash to be emptied more or less often, or prefer to empty the trash manually.

In this article, we will show you how to limit or disable the trash being automatically emptied in WordPress.

How to Disable Auto Empty Trash in WordPress

What Is Trash in WordPress?

WordPress added a trash feature way back in version 2.9. It works just like the recycle bin or trash on your computer.

In other words, your deleted posts aren’t removed permanently but are sent to the trash instead so they can be recovered for a time. Anyone can delete a post accidentally. That’s why WordPress makes it easy to restore deleted posts and pages.

You can view them by going to Posts » All Posts from your WordPress dashboard and then clicking the ‘Trash’ option.

View trashed posts

Your WordPress website will automatically delete anything in the trash after 30 days so that it doesn’t pile up.

What if you don’t want WordPress to automatically delete items from the trash? Or you’d prefer it to be emptied more or less often than once a month.

Let’s have a look at how you can have it automatically emptied as often as you like. We’ll cover three methods below. The first method is the easiest for most users. You can use the links below to jump to your preferred method.

Method 1: Changing when WordPress Trash Is Emptied with a Plugin

First, you need to install and activate the Change Empty Trash Time plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you should visit the Settings » General page of your admin dashboard. Once there, scroll to the bottom of the page, and you will find a new ‘Time to empty trash (in days)’ setting.

Empty trash can after certain days

Simply type in the number of days that WordPress should take to empty the trash. For example, you can type 1 for daily, 7 for weekly, or 30 for monthly.

If you type 0, then deleted posts and pages will be deleted permanently instead of being placed in the trash.

Note: Be very careful about setting the time to empty to 0. It can be difficult to recover permanently deleted posts and pages. Make sure you’re using a backup plugin, just in case.

Don’t forget to click the ‘Save Changes’ button to store your settings.

Method 2: Changing when WordPress Trash Is Emptied with Code

You can also configure how regularly the trash is emptied by the use of a code snippet. This method is not recommended for beginners, so if you’re not familiar with code, then you should use Method 1 instead.

For this method, you’ll have to edit your wp-config.php file.

If you haven’t edited the wp-config.php file before, then take a look at our guide on how to edit wp-config.php file in WordPress.

You can simply add the following line of code to your wp-config.php file.

define('EMPTY_TRASH_DAYS', 1 ); //Integer is the amount of days

You should paste it near the end of the file, just before the line that says, ‘That’s all, stop editing! Happy blogging.’

Auto trash code in wpconfig

If you leave this code snippet as it is, then your trash will be emptied every day. Feel free to change the number 1 to some other number, and the trash will be emptied after that number of days.

If you don’t wish to use the trash feature at all, then you should set the number to 0. Deleted posts and pages will then be deleted permanently without being placed in the trash.

Make sure you have a backup plugin set up first, just in case you need to restore any accidentally deleted pages.

Don’t forget to save the wp-config.php file once you have made your changes.

Method 3: Stopping WordPress from Automatically Emptying Trash

Do you want to stop WordPress from automatically deleting items from the trash?

Simply add the little code snippet below into your theme’s functions.php file. If you’re not used to editing your core WordPress files, check out our guide on copying and pasting code snippets from the web.

Now, we don’t generally recommend editing your site’s theme files directly. The slightest mistake can break your website. A better way of adding code snippets is by using WPCode.

First, you’ll need to install and activate the free WPCode plugin. For more details, please see our guide on how to install a plugin.

After that, you can go to Code Snippets » + Add Snippet from your WordPress dashboard and then select the ‘Add Your Custom Code (New Snippet) option.

Adding Your Custom Code in WPCode

Next, you will need to enter a title for your code snippet.

Then, copy this snippet and paste it into the box labeled ‘Code Preview.’

function wpb_remove_schedule_delete() {
    remove_action( 'wp_scheduled_delete', 'wp_scheduled_delete' );
}
add_action( 'init', 'wpb_remove_schedule_delete' );

This code simply removes the action that deletes trashed items when their time is up.

Don’t forget to click the ‘Code Type’ dropdown menu and select the ‘PHP Snippet’ option.

Enter a title for code

After that, you can scroll down to the ‘Insertion’ section to view more options, such as how and where you’d like to insert the code.

We recommend using the default options. The plugin will Auto Insert the code and run it everywhere on your site.

Select the default Auto Insert method in WPCode

You can then click the toggle to make your code snippet Active.

Once that’s done, simply click the ‘Save Snippet’ button at the top.

Save and activate code snippet WPCode

Now when you send an item to the trash, it will remain there until you view your trashed files.

From here, you can manually click on the ‘Empty Trash’ button to delete any post.

Click empty trash button

We hope this tutorial helped you learn how to limit or disable automatic empty trash in WordPress. You may also want to learn how to get a free SSL certificate or check out list of must have plugins to grow your site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Limit or Disable Automatic Empty Trash in WordPress first appeared on WPBeginner.

10 Website Marketing Data You Must Track on Every WordPress Site

Are you wondering which marketing data you should be tracking on your WordPress website?

After launching a website, most small business owners rely on their best guesses to make important marketing decisions. Not only does that add huge risk, but it also significantly slows down growth.

In this guide, we will share the top website marketing data that you must track on every WordPress site, so you can make data-driven decisions to grow your business.

Website marketing data you must track on WordPress site

Why Do You Need to Track Marketing Data in WordPress?

We believe it’s easy to double your traffic and sales when you know exactly how people find and use your website. Most business owners do not realize how easy it is to track important marketing metrics on your WordPress site.

For example, with a few clicks, you can find out who your visitors are, where they are coming from, and what they do on your website. You can learn which of your articles are getting more visits and which pages on your site are not getting any views.

If you run an online store, then you can see what’s your website conversion rate, which page drives the most sales, what are your top referral sources, and more.

You can use all this marketing data to make informed business decisions and grow your business with confidence.

That said, let’s take a look at the top website marketing stats that you must track on every WordPress site. You can click the links below to quickly jump to any section you’re interested in:

1. Set Up Google Analytics in WordPress

The best way to track marketing data on your WordPress website is by using Google Analytics. It is the most popular website analytics software in the world and is loved by businesses, bloggers, and marketers because it provides a treasure trove of information.

For example, you can use Google Analytics to learn:

  • The number of visits and pageviews on your website
  • Who is visiting your website (visitor location, browser, operating system, screen size, and more)
  • How they found your website
  • How users interact with your website
  • And a whole lot more

Google Analytics is an essential tool in our own business. However, you’ll need to add a tracking code to your website, which requires editing code. This can be tricky for beginners, and the slightest mistake can mess up your tracking.

An easier way of setting up Google Analytics is using MonsterInsights. It is the best WordPress Analytics plugin and helps you set up advanced tracking in WordPress without editing code.

See our step-by-step tutorial on how to install Google Analytics in WordPress.

Any link that takes users away from your website is called an outbound link. If you use affiliate marketing to make money from your website, then those outbound links are also known as affiliate links.

Tracking these outbound links help you see how much traffic you are sending to other sites, and you can use this data to build stronger partnerships with those sites.

As a blogger, you can see which affiliate links are clicked more often by your visitors. This information can help you make a proper affiliate marketing strategy and boost your referral earnings.

The easiest way to track affiliate links in WordPress is by using MonsterInsights. It tracks outbound links and affiliate links on your site out of the box.

You also get easy-to-understand reports inside your WordPress dashboard, including your top affiliate and outbound links.

Outbound and affiliate links report

For detailed instructions see our guide on how to track outbound links in WordPress.

3. Enhanced Ecommerce Tracking with Google Analytics

If you run an online store, then you need to enable enhanced eCommerce tracking in Google Analytics. This would allow you to track the following customer information on your online store.

  • Shopping behavior of your customers
  • Checkout behavior and tracking the abandoned cart information
  • Product lists performance
  • Uncover top conversion sources
  • Sales performance

Setting up enhanced eCommerce tracking on your WordPress store can be difficult. However, MonsterInsights makes it easy for you and it literally takes a few clicks to configure with no coding needed.

It works seamlessly with the best eCommerce plugins for WordPress, like WooCommerce, Easy Digital Downloads, LifterLMS, MemberPress, and more.

The best part is that you get to see eCommerce reports in your dashboard. It shows how your online store is performing, which products are getting the most sales, where your customers are coming from, and more at a glance.

Ecommerce report in MonsterInsights

For details, see our guide on how to enable customer tracking in WooCommerce with Google Analytics.

4. Track User Engagement Data with Google Analytics

User engagement shows you what users do when they arrive on your website. It helps you identify patterns of highly engaged user behavior which leads to more conversions and sales.

For example, you may find out that users visiting a specific page are 10 times more likely to make a purchase. You can then use this insight to send more users to that page, or replicate a similar experience on other pages of your website.

Basically, you will be tracking data about how users interact with your website. For example:

  • Tracking your most popular content
  • Form submission tracking
  • Ecommerce tracking
  • Ads tracking to understand how users interact with ads on your website
  • Monitoring engaged users
  • Time users spend on your website

For detailed instructions, follow our step-by-step guide on how to track user engagement in WordPress.

Google Analytics is really good at tracking where your website traffic comes from. It can even categorize your traffic based on their source, including organic search, organic social, referral, email, and more.

However, when you’re running paid ad campaigns, email marketing campaigns, or social media promotions, you need detailed campaign tracking.

That’s where UTM tracking comes in.

Campaign-level tracking allows you to see exactly which email, ad, or specific call-to-action link helped you get the most traffic or sales.

To make it easy for you to generate UTM links, MonsterInsights comes with a free campaign URL builder, so you can get more detailed reports. You can enter custom campaign parameters like the source, medium, campaign name, and more to create a custom URL.

Build a URL

These tags include native analytics parameters which are tracked by Google Analytics and are included in your reports. You can then see exactly which link users clicked and how your campaigns are performing.

6. Track and Improve Facebook Retargeting Campaigns

Did you know that Facebook allows you to display targeted ads to people who have visited your website in the past? Yes, it’s called retargeting.

You can install a Facebook pixel and display targeted ads to anyone who visits your website. However, if you install Facebook retargeting pixel today, then you will only be able to show your ads to people who visited today and onward.

Even if you are not running a Facebook advertising campaign right now, we recommend installing the retargeting pixel, so you have a built-in audience when you’re ready to get started.

For detailed instructions, see our guide on how to install Facebook remarketing/retargeting pixel in WordPress.

7. Tracking Google AdSense Campaigns

If you run pay-per-click (PPC) campaigns using Google AdSense, then you can easily see how your ads are performing in the AdSense dashboard. However, these reports only tell you how users interact with your ads not what they do after that.

For that, you’ll need Google Analytics which comes with built-in integration with your AdSense account. This integration enables you to easily track your paid traffic conversions.

Select your AdSense property

You can see our guide on how to properly add Google AdSense to your WordPress site.

8. Monitor Your Site with Google Search Console

Google Search Console is a set of free tools offered by Google to give publishers a look at how their website is seen by the search engine.

It provides immensely useful information like how your pages rank for different keywords (more on this later), the overall performance of your site in search engines, and any errors Google crawler found on your website.

Keeping an eye on Google Search Console can help you boost your site’s search engine visibility. To learn more, see our guide on tips for using Google Search Console to grow your traffic.

For example, here is a report showing errors that occur when a user views the site on their mobile devices. Without Google Search Console, it will be very difficult to pinpoint such issues and quickly resolve them.

Mobile errors in search console

For detailed instructions, see our guide on how to add your WordPress site to Google Search Console.

9. Track Your Keyword Rankings

Keywords are the phrases users enter in search engines to find what they’re looking for. To get more traffic from search engines, you need to know exactly which keywords are bringing you the most traffic to your website, so you can focus on what’s working.

We have a complete WordPress SEO guide that you can use to learn how to optimize your content for specific keywords.

Normally, beginners rely on manually entering keywords in Google search to see if their site is ranking. This is highly inefficient as you would miss out on thousands of keywords where your site can be easily ranked.

Google Search Console is a free tool that provides you with valuable keyword data with the average position. You can see which search terms are ranking high, search impressions, and how many average clicks you get.

If you’re using MonsterInsights, then you can view the Search Console report inside your WordPress dashboard.

Search console report

However, it only allows you to see your own site’s keyword data. If you want to research your competitors, then you’ll need SEMRush. This incredibly powerful SEO tool allows you to view in-depth keyword data for any website.

For more on this topic, please take a look at our guide on how to track keyword rankings for your WordPress site.

10. Track Your Email List Growth and Performance

Most popular email marketing services come with stats and insights that you can track. These reports provide useful data like open rate, click-through rate, unsubscribe rate, and more.

You can also see the traffic coming from your email campaigns to your website in your Google Analytics 4 reports under Acquisition » Traffic acquisition.

From here, you can see how well your email newsletter traffic converts, and what you can do to improve.

View email reports in GA4

Tracking email marketing data helps you grow your email list. You can create new email forms, change form placements, and use popups to boost subscribers.

While there are definitely other marketing metrics that you can track, we believe these are the top marketing data that every business owner must track on their WordPress site.

We hope this article helped you track the right website marketing data on all your WordPress sites. You may also want to see our step-by-step guide to boost WordPress speed and performance, and our comparison of the best business phone services for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 10 Website Marketing Data You Must Track on Every WordPress Site first appeared on WPBeginner.

How to Prevent Fraud and Fake Orders in WooCommerce

Do you want to prevent fraud and fake orders on your WooCommerce store?

Fraud and fake orders can cause serious losses for an online store. Luckily, there are effective tools to prevent spam and block fraudulent orders.

In this article, we’ll show you how to easily prevent fraud and fake orders in WooCommerce.

blocking fake and fraudulent orders in WooCommerce

Why Do You need to Prevent Fraud and Fake Orders in WooCommerce?

Fraudulent and fake orders can cause serious financial losses to a business. This is why you need to monitor your online store and prevent fraud and fake orders.

Last year, online stores lost more than $20 billion in revenue due to fraudulent payments, chargebacks, and fake orders.

For some eCommerce stores, the total fraudulent order costs were higher than 4% of total revenue.

A large number of fake orders are usually spam that can be easily prevented. Some orders are more malicious and are placed just to annoy or harass an online business.

The rest of the fraudulent orders are scammers trying to make a few quick bucks.

That being said, let’s take a look at how to prevent fraud and fake orders in WooCommerce.

Here is a quick overview of all the tips we’ll cover in this guide.

1. Use a WooCommerce Fraud Prevention Plugin

The easiest way to prevent fraudulent and fake orders in WooCommerce is by using an anti-fraud plugin.

First, you need to install and activate the WooCommerce Anti-Fraud plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit WooCommerce » Settings page and switch to the Anti-Fraud tab.

Anti-Fraud settings

From here, you can set a minimum and high-risk threshold score.

Below that, you can change the order status based on the risk score. For instance, you can set the score when an order will be automatically canceled and set a score to put an order on hold.

Change order status score

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Next, you need to switch to the Rules tab. From here, you can configure the rules and assign them a risk score.

For instance, you can set a 5-point score for a customer who is placing their first order.

Rules to calculate risk score

You can set scores for suspicious IP addresses, emails, unsafe countries, matching IP addresses to geographic locations, and more.

Carefully review the rules and their assigned scores and make changes if necessary. If you are unsure, then default settings would work for most eCommerce websites.

If you are using PayPal as a payment option on your store, then you can switch to the PayPal tab. From here, you can require users to verify their PayPal email addresses.

Ask users to veriify their PayPal email

The plugin also allows you to connect with third-party fraud detection service Maxmind.

This paid service uses a global database to collect data about suspicious payment details, emails, IP addresses, and more.

You can then add this score to your plugin risk score and choose what to do when this score is higher.

MinFraud settings

Once you are satisfied with your settings, don’t forget to click on the ‘Save Changes’ button to store them.

Viewing Fraud Detection Activity

The plugin comes with an easier dashboard where you can see plugin activity in an easy-to-understand format.

Simply click on the Anti Fraud menu item in your WordPress admin sidebar. From here, you can see statistics about all your orders.

View fraud detection activity on your store

The anti-fraud plugin will help you catch most of the fake and fraudulent orders on your WooCommerce store.

However, if you need more strict measures then continue reading for additional WooCommerce fraud prevention tips.

2. Use Stripe Radar and 3D Secure to Automatically Block Fraud

Stripe is the most popular online payment solution in the world. There is a WooCommerce Stripe gateway by FunnelKit that helps you properly connect WooCommerce with Stripe, so you can take advantage of SCA as well as 3D Secure payments option by default.

This method would require you to use Stripe as your main payment gateway in WooCommerce. First you’ll need to install and activate the Stripe for WooCommerce plugin by FunnelKit. Once that’s configured, it will guide you to set up Apple Pay, Google Pay, and other settings to help you protect against fraud transactions.

Aside from that, Stripe also offers a feature called Stripe Radar to help fight against fraudulent transactions. This is a powerful set of algorithm that reduces chargeback risks for your business.

Basically Stripe uses machine learning to block orders. Their machine learning is trained on data across millions of companies worldwide that use Stripe.

We use Stripe Radar on our own eCommerce websites to help reduce fake and fraudulent orders.

Aside from their machine learning algorithm, you can also set custom rules with allow and block lists, and more.

Stripe Radar Rules

Unfortunately not all WooCommerce gateways have these robust features. If you’re looking to switch to Stripe, then we recommend talking with FunnelKit team as they’re WooCommerce experts who can help.

3. Using the Cash on Delivery Payment Option Carefully

In many countries, ‘Cash on Delivery’ is a popular payment option. However, these stores find themselves more vulnerable to fake and fraudulent orders.

Users are able to place an order with a fake address, refuse to accept the order, or cancel an order that is already shipped.

Once you have shipped an order, you will pay out of pocket for shipping and return of that package.

We recommend not using the ‘Cash on Delivery’ option when possible, as that can lower the number of fake orders you may get.

Try to offer alternate payment options for users to pay before you can ship the order.

4. Sell in Specific Countries

WooCommerce allows you to easily restrict orders from specific countries. This helps you prevent fake orders from countries where you don’t sell or ship to.

Simply go to the WooCommerce » Settings page and select the countries you want to sell / ship to under the General tab.

WooCommerce sell in countries

You can also restrict certain WooCommerce products to specific countries in WooCommerce as well.

Note: Geographical restrictions may reduce fake orders but users can simply use VPN to change their location and provide fake information to place an order.

5. Require Users to Create an Account

Another useful trick to slow down and prevent fake orders is by requiring users to create an account before they can checkout.

Simply go to WooCommerce » Settings page and switch to the Account and Privacy tab. From here, you need to uncheck the box next to the ‘Allow customers to place orders without an account’ option.

Require users to create an account

Below that, you can check options that allow users to create an account during checkout or from the My Account page.

Asking users to create an account also allows you to easily block customers who placed fraudulent or fake orders.

6. Use a Web Application Firewall and Custom Rules

Many scammers use disposable email addresses, fake IP addresses, and dummy data to place spam or fake orders.

A WordPress firewall helps you block this before it even reaches your website.

We recommend using either Sucuri or Cloudflare, both are among the best WordPress firewall plugin on the market. They comes with powerful security features, CDN servers, and a malware removal service.

How website firewall blocks attacks

In Cloudflare, you can also setup custom page rules to trigger CAPTCHA, or even automatically block users with suspicious activity. We use Cloudflare enterprise on our larger eCommerce stores which comes with all bots anomaly detection and threat response.

If you’re running a large eCommerce store, then it’s worthwhile exploring Cloudflare Enterprise tools.

7. Require Customers to Verify Their Email Addresses

Another way to reduce fake orders and fraudulent activity is by requiring new customers to create an account and then require them to verify their email addresses.

Simply install and activate the Email Verification for WooCommerce plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the WooCommerce » Settings page and switch to the Email Verification tab.

Require email verification

From here, you can configure the plugin settings to your own requirements.

For instance, you can switch to the Email tab and delay the default WooCommerce new user email until the user verifies their account.

Delay welcome email

Don’t forget to click on the ‘Save Changes’ button to store your settings.

The plugin will now send a verification email to new WooCommerce customers to verify their email addresses.

Verify your email address

It’s important to make sure that if you’re setting up email verification that your WooCommerce store actually have reliable email deliverability. Otherwise this can block real customers from purchasing your products.

We recommend using WP Mail SMTP along with SendLayer to improve your WooCommerce email delivery rates. Over 3 million websites use the WP Mail SMTP plugin to fix WooCommerce not sending email issue.

There’s also a free version of WP Mail SMTP that you can use as well.

We hope this article helped you prevent fraud and fake orders in WooCommerce. You may also want to see our complete WordPress security guide to make your online store more secure or take a look at our expert pick of the best WooCommerce plugins to grow your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Prevent Fraud and Fake Orders in WooCommerce first appeared on WPBeginner.

Squarespace vs WordPress – Which Is Better? (Pros and Cons)

Are you looking for a Squarespace vs WordPress comparison to figure out which one is better?

Squarespace and WordPress are two popular website builders that allow you to easily make a website without coding.

In this article, we will compare Squarespace vs. WordPress with the list of pros and cons for each platform. Hopefully, it will help you decide which one is better for your needs.

Comparing Squarespace vs WordPress

Note: This comparison is between Squarespace vs self-hosted WordPress (not WordPress.com). See the difference between self-hosted WordPress vs WordPress.com.

Since we want to create the most detailed WordPress vs Squarespace comparison, we have broken down the article into multiple in-depth sections.

We will look at each section and see which platform offers the most benefit to a beginner-level user.

Ready? Let’s get started.

Ease of Use and The Learning Curve

Most business owners and beginner-level users are not familiar with HTML, CSS, and other code-related things.

They want a website builder that is beginner friendly and helps them make a website without hiring a developer.

Let’s see how both WordPress and Squarespace stack up in this category.

WordPress

WordPress is the top choice among users who want to start a blog or small business owners building a DIY website.

WordPress is the best website builder on the market. More than 43% of all websites on the internet use WordPress

While WordPress is fairly intuitive and easy to use, there is a slight learning curve.

Beginners will need to familiarize themselves with WordPress terminology and concepts such as the difference between posts vs pages, categories vs tags, and understanding themes and plugins.

The default WordPress content editor is fairly easy to use.

It comes with blocks to add common content elements to your pages so that you can build beautiful layouts with media-rich content.

WordPress block editor

Despite the slight learning curve, in our experience, most users quickly adapt to WordPress.

Need an even more flexible way to create pages?

WordPress gives you access to drag-and-drop page builder plugins like SeedProd. This allows you to create your own custom designs from scratch without writing code.

SeedProd a popular WordPress page builder plugin

Squarespace

Unlike WordPress, Squarespace does not come with a lot of choices.

This lack of choice makes it very simple and user-friendly. Even absolute beginners can quickly write content and publish it.

Squarespace editor

Squarespace also uses a block editor similar to WordPress. Adding images, videos, and audio files is simpler than WordPress.

There are plenty of content blocks, and each block has multiple layout control choices.

Squarespace lets you customize your templates and pages using a visual editor.

However, you are limited to the options available in the customizer, since it is a controlled environment.

Conclusion

Squarespace fares a little better than WordPress out of the box in terms of ease of use for absolute beginners. However, its limited features might not be ideal for all business owners.

On the other hand, WordPress users will get a lot of options right from the beginning, which might be confusing at first, but it is a lot more flexible in the long run.

Winner: Tie

Costs of Using Squarespace vs WordPress

Knowing how much each platform cost is important in making a business decision.

Let’s look at how much Squarespace costs vs. how much WordPress costs.

WordPress

WordPress itself is free. You are free to download, use, and build upon WordPress. It is open-source software with a GPL license which gives you all the freedom and control.

In order to build your website with WordPress, you will need to register a domain and signup for a web hosting account.

Depending on your needs, you can choose a shared hosting plan, VPS hosting, or even managed WordPress hosting.

Shared hosting plans work for most personal and small business websites.

See our guide on how to choose the best WordPress hosting.

The cost of web hosting and domain name vary depending on your hosting provider. You are in charge of how many resources you need for your website and how much you will pay for it.

For instance, you can start with Bluehost. They are offering WPBeginner users 60% off and a free domain name with SSL certificate.

Bluehost website

If you can spend a little more, you can upgrade to SiteGround.

One of the reasons for WordPress’ popularity is that the overall cost of building your website with WordPress is very low.

Apart from that, you can change your hosting plan as your site grows. This means you will only pay for the resources you use, so it’s easier to control the cost of your website.

We have a detailed article on the cost of building a WordPress website and how to keep it under budget.

Squarespace

The personal plan for Squarespace starts from $16 per month (billed annually) or $23 month to month. That’s a little more than a shared hosting plan for WordPress.

Squarespace pricing

However, unlike a shared WordPress hosting service, this Squarespace plan comes with limited features.

You can only add only two contributors to your site, and you cannot sell products.

Whereas you can start an online store with WordPress for less than that.

Squarespace business plan starts from $23 per month (billed annually) or $33 month to month.

It includes eCommerce support, but they charge a 3% fee on each transaction. This is separate from the fee charged by your payment processor.

The business plan comes with unlimited contributors, pages, and additional advanced features.

They also have separate plans for online stores starting from $27 per month with no additional transaction fee.

Conclusion

As an open-source platform, WordPress beats Squarespace with flexible pricing plans available from a variety of web hosting providers. Squarespace pricing is higher than WordPress and with less flexibility.

The cost depends on how many resources you use, and you get access to all WordPress features right out of the box.

Winner: WordPress

Design and Templates

WordPress and Squarespace come with ready-made templates and design tools to make it easy for you to create a custom website.

Let’s see which offers you more choices and tools to create well-designed websites.

WordPress

WordPress offers access to thousands of free and premium themes (website templates). These templates are highly customizable, allowing you to use your website logo, colors, upload your own images, and more.

Many WordPress themes come with multiple layout choices, a drag-and-drop editor, sliders, photo galleries, and tons of other features.

No matter what kind of web design you need, you will find hundreds of professionally designed templates for the job.

WordPress themes

Many beginners find this abundance of choices a bit overwhelming. Here are some of our expert picks of the best WordPress themes for different kinds of websites.

For more on this topic, see our article on how to choose the best WordPress theme for your website.

Alternatively, you can also start with the SeedProd. It is a drag-and-drop WordPress website builder that allows you to design a custom WordPress theme from scratch without coding.

Squarespace

Squarespace offers ready-made website templates neatly organized into different categories.

There are Squarespace templates for all popular website categories, with professional designs that look good on all devices.

You can easily select a template for your Squarespace website and modify it using the built-in customizer.

Squarespace templates

However, this is a big area where Squarespace seriously falls behind.

The number of pre-made templates is very limited, and your design options are also limited to the set of features available in the Squarespace customizer.

Themes come with a limited number of layout choices with each template. You can still tweak colors, fonts, website logos, and other things, but these templates are not as customizable as WordPress themes.

Conclusion

WordPress comes out as a clear winner in terms of design choices, customization options, and flexibility. Squarespace offers great-looking templates, but they are limited in numbers and are not very flexible.

Winner: WordPress

Extensions and Integrations

All website builders come with a collection of built-in features. As your website grows, you would want to add more features and connect your site to work with third-party tools and services.

Let’s see how WordPress and Squarespace perform in this regard.

WordPress

The real power of WordPress comes from its massive ecosystem of plugins. These plugins are like apps for your WordPress site that you can install to add new features or change the default behavior of your site.

There are currently more than 60,000+ free WordPress plugins listed in WordPress.org plugin directory alone. There are also thousands of premium WordPress plugins available from third-party websites.

Free WordPress plugins

If you can think of a feature, there is a good chance that you’ll easily find a WordPress plugin that does it.

WordPress plugins are so robust that many of them are full-fledged platforms with their own add-on plugins and a thriving community built around them.

We have a list of the essential WordPress plugins that every website should have.

Then you have specialized plugins to create ecommerce websites, build membership communities, sell online courses, and more.

To learn more, see our article on how to choose the best WordPress plugin.

Because WordPress is the most popular website builder, most third-party services and tools have their own WordPress plugins which integrate their services to a WordPress website.

WordPress also has integrations available for all popular social media platforms.

All top email marketing services, SEO tools, live chat software, and lead generation tools offer seamless integration with WordPress.

Squarespace

Squarespace comes nowhere close to WordPress when it comes to extensibility and integrations.

They do offer a very limited set of extensions and integrations. However, unlike WordPress, Squarespace doesn’t have powerful APIs that developers can build upon.

Squarespace extensions

The available integrations are often limited in functionality and you cannot use them as freely on Squarespace as you can do on WordPress.

For eCommerce, you can use their built-in platform, but you cannot extend it in any way.

Squarespace lacks the functionality to allow custom websites you might need for your online business idea.

Conclusion

WordPress is the clear winner with an incredible ecosystem of thousands of plugins and integrations at your fingertips.

Squarespace, on the other hand, has very few integrations and many of them are very limited.

Winner: WordPress

E-commerce Comparison – Squarespace vs WordPress

Are you building an online store? Let’s compare the eCommerce functionality of WordPress vs. Squarespace.

WordPress

WordPress allows you to integrate and use any payment processor or platform.

Many WordPress plugins allow you to easily accept online payments using credit cards via Stripe, PayPal, Google Checkout, 2Checkout, Payoneer, Skrill, and even Bitcoin.

Selling products in WordPress with WooCommerce

WordPress has plenty of eCommerce plugins that can turn your website into an online store within minutes.

The world’s most popular eCommerce platform, WooCommerce, is a WordPress plugin.

WooCommerce comes with its own ecosystem of WooCommerce add-ons and thousands of WooComemrce ready themes.

There is no limit on how many products you add to your website, how you display them, or how you sell them.

You can run your own affiliate program and use all the tricks to grow your sales without any restrictions.

Squarespace

Ecommerce features are quite limited on Squarespace. You can only use Stripe and PayPal for payment processing, both of which are only available in select countries.

There is no other payment system available, which restricts your ability to accept payments from a larger global audience.

For a growing business, starting with such limitations is not a great idea.

Ecommerce in Squarespace

Apart from that, you can only sell products in Business or Commerce plans. Due to transaction fees, Squarespace users need to upgrade to an eCommerce plan to save on that.

Let’s say you want to sell only one product, you will still have to pay for the Business plan, and the yearly costs of hosting a site with just one product to sell will be way higher than a shared hosting plan or VPS for WordPress.

As for third-party services, there are very few external services that you can integrate with your Squarespace site.

This affects how you promote your website and the things you can do to make more sales and grow your business.

Conclusion

WordPress is way ahead of Squarespace when it comes to running an eCommerce website. The limitations of Squarespace can affect the growth of an online business.

The neat part about WordPress is that you can also use it alongside Shopify. See our comparison of Shopify vs WooCommerce.

Winner: WordPress

Data Portability

When signing a business agreement, you always have safety clauses such as, if you’re not happy, then you can leave without any hassle.

This concept extends to online businesses as well, and it is called data portability.

If you’re not happy with the platform, then you should be able to take all your work and move it somewhere else.

Let’s look at how WordPress and Squarespace compare in data portability and the freedom to switch.

WordPress

WordPress comes with built-in tools to easily export all your data.

Not just your content and images, but you can also back up your themes, plugins, and the entire database. See our list of the best WordPress backup solutions.

Exporting data in WordPress

You can then easily move this content to any other Content Management System you want. You can store your content anywhere else and change web hosts at any time you want.

Squarespace

Just like everything else, the export feature on Squarespace is also very limited.

You can only export certain parts of your content in an XML file. This includes your pages, galleries, and one blog page with all its posts.

Your product pages, album pages, text, audio, and video blocks will not be exported.

Conclusion

The content you create on your site is yours, and you should have the freedom and tools so that you can move it elsewhere.

WordPress again beats Squarespace with easy-to-manage tools to export your entire site.

Winner: WordPress

Languages and Internationalization

We live in a global world and many businesses cater to a multilingual audience in different geographical locations.

Let’s see how Squarespace and WordPress handle languages, multi-lingual content, and geographical locations.

Multilingual support

WordPress

WordPress is fully translated into dozens of languages. Users on a WordPress site can choose their own language from their profile settings.

Most WordPress themes are translation-ready and all popular WordPress plugins are also translated into many languages.

You can build a WordPress website in any language you want. You can even translate WordPress yourself if your language is not yet available.

WordPress does not come with multi-lingual functionality out of the box. However, there are excellent plugins to create multilingual websites that are SEO-friendly and incredibly feature-rich.

Squarespace

The Squarespace platform is fully translated into six languages (English, German, French, Spanish, Italian, and Portuguese). It also partially supports a few more languages.

You can change your site language and choose a different timezone / country.

You can only use currencies supported by Stripe or PayPal for your store products.

You can create multilingual pages by basically duplicating your pages. You will have to manually create a site structure or different sites for each language (You will be billed for each site separately).

Alternatively, you can pay for Weglot, a third-party service to manage translations. Pricing for Weglot starts at $9.99 per month for one language.

Conclusion

WordPress is way ahead in terms of languages and localization options. Squarespace again comes out as very limited and not suitable for creating multilingual websites.

Winner: WordPress

Summarizing Squarespace vs WordPress Comparison

WordPress is a far superior platform to Squarespace when it comes to building a website. Our CMS market share report shows that WordPress powers over 43% of all websites while Squarespace is only used by 2.1% of websites.

Here is a quick breakdown of pros and cons of both platforms.

Pros of using Squarespace

  • Easier to use for small websites
  • Polished user experience
  • Hassle-free website setup
  • Customer support via Twitter, Live Chat, and email support.

Cons of using Squarespace

  • Costs higher than a website on shared hosting
  • Limited design choices
  • Limited set of features
  • Limitations put you at disadvantage in growing your business

Pros of using WordPress

  • Easy to use with a slight learning curve
  • Incredibly flexible to create any kind of website
  • Massive collection of themes and plugins
  • Truly powerful eCommerce platform
  • Can be started at a very low cost
  • Community support via online forums

Cons of using WordPress

Weighing the pros and cons, we can confidently say that WordPress is a better platform to start a website.

The freedom to grow your website as you see fit is important for all businesses.

You should not trade that for any cost. WordPress provides this freedom at a much lower cost than all other platforms.

Frequently Asked Questions about Squarespace vs WordPress

Following are some of the most commonly asked questions about Squarespace vs WordPress.

1. Is WordPress better than Squarespace?

Yes, WordPress is better than Squarespace because it gives you more freedom and flexibility to build any kind of website.

Squarespace is easy to use but it offers a free limited set of features and flexibility. It is comparable to platforms like Wix or Weebly which are also fully hosted site builders with similar limitations.

2. Is WordPress better for SEO than Squarespace?

Yes, WordPress is better for SEO (Search Engine Optimization) than Squarespace. With WordPress you can use SEO plugins like All in One SEO for WordPress, which allows you to add powerful sitemaps, schema markup, meta title and descriptions, and more.

With Squarespace, you are limited to the SEO functionality baked into the platform and cannot extend it.

3. How can I move my site from Squarespace to WordPress?

Squarespace offers limited export options but you can still switch from Squarespace to WordPress. See our tutorial on how to easily move from Squarespace to WordPress for step-by-step instructions.

4. Squarespace vs WordPress which one is better for bloggers?

WordPress is the better platform for bloggers. It started out as a blogging platform and still has the best blogging tools than any other site builder on the market.

We hope this article offered you a side-by-side comparison of WordPress vs Squarespace. You may also want to see our complete WordPress review for a detailed overview of the platform.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Squarespace vs WordPress – Which Is Better? (Pros and Cons) first appeared on WPBeginner.

9 Best Google Optimize Alternatives (Free and Paid)

Recently one of our readers asked us for our suggestion on the best Google Optimize alternative?

Google Optimize is a tool that lets you conduct experiments on your website. However, Google recently announced that the Optimize tool will be sunset in September 2023, and your experiments will stop after this date.

This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

Best Google Optimize alternatives

What is Google Optimize and Why Use an Alternative?

Google Optimize is a free tool by Google that allows you to split test pages on your WordPress website and improve user experience.

You can set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you can A/B split-test two versions of a sales page, use different headlines, or change the color of the call to action (CTA) buttons to see which one works the best.

However, Google announced that they will sunset Google Optimize on September 30, 2023. After this date, the tool will no longer be available, and all your experiments and personalizations will end on that date. Besides that, you won’t be able to access data after the sunset date.

You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

Let’s look at the best Google Optimize alternatives especially the ones that works seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

1. Thrive Optimize

Thrive Optimize

Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. Unlike Google Optimize, the plugin is beginner friendly, as there is no need to add code snippets to your site.

You can get started in no time. Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

Thrive Optimize Visual Split Testing for WordPress

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

Pricing: Thrive Optimize is part of the Thrive Themes suite which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase Thrive Optimize bundle for $199 / year.

2. OptinMonster

OptinMonster

OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

3. VWO Testing

VWO testing

VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

It also lets you run tests based on user segments and behavior. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

4. FunnelKit

FunnelKit

FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

FunnelKit is another Google Optimize alternative that comes with an A/B testing feature specially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

The plugin is beginner friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

5. Convert.com

Convert.com

Convert.com is a proven A/B testing tool to help you boost conversions. It provides fast & flicker free A/B testing experience and is known for their speed.

They are a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

Convert also let you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

Their onboarding is a bit slow, but once you’re up and running, you can create unlimited tests and quickly deploy changes.

Pricing: Convert.com prices start from $99 per month, and you get a 14-day free trial.

6. Crazy Egg

Crazy Egg

Crazy Egg is a popular heatmap tool in the market. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

7. Adobe Target

Adobe Target

Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

8. Optimizely

Optimizely

Optimizely is one of the most popular Google Optimize alternatives in the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a platform of choice by many large brands.

We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does, however the prices are no longer small business friendly.

Pricing: Optimizely does not reveal it’s prices anymore and require that you submit a form to request a quote.

9. Kameleoon

Kameleoon

Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

Which is the Best Google Optimize Alternative (Expert Pick)

The best Google Optimize alternatives are Thrive Optimize, VWO Testing, and FunnelKit.

If you’re looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

If you’re looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking, and see our comparison of the best push notification software with A/B testing features to boost your traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Google Optimize Alternatives (Free and Paid) first appeared on WPBeginner.